What brand do I use for my new product? The impact of new product branding decisions on firm value
2018 ◽
Vol 13
(6)
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pp. 1635-1655
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2000 ◽
Vol 45
(2)
◽
pp. 144-157
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2019 ◽
Vol 27
(4)
◽
pp. 81-98
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Keyword(s):
Keyword(s):
Keyword(s):
2020 ◽
Vol 25
(3)
◽
pp. 49-69
Keyword(s):