Advances in Advertising Research (Vol. VI)
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30

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Published By Springer Fachmedien Wiesbaden

9783658105570, 9783658105587

Latest Documents Most Cited Documents Contributed Authors Related Sources Related Keywords

The Power of Symbolic Packaging Cues

Advances in Advertising Research (Vol. VI) ◽

10.1007/978-3-658-10558-7_28 ◽

2015 ◽

pp. 365-378 ◽

Author(s):

Iris van Ooijen

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Message Strategy Typologies: A Review, Integration, and Empirical Validation in China

Advances in Advertising Research (Vol. VI) ◽

10.1007/978-3-658-10558-7_16 ◽

2015 ◽

pp. 201-213 ◽

Author(s):

Liyong Wang ◽

Carolus L. C. Praet

Keyword(s):

Empirical Validation ◽

Message Strategy

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The Effects of Gender Egalitarian Appeals in Advertisements on American Consumers

Advances in Advertising Research (Vol. VI) ◽

10.1007/978-3-658-10558-7_13 ◽

2015 ◽

pp. 147-161

Author(s):

Barbara Mueller ◽

Sandra Diehl ◽

Ralf Terlutter

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PEER: Looking into Consumer Engagement in e-WOM through Social Media

Advances in Advertising Research (Vol. VI) ◽

10.1007/978-3-658-10558-7_2 ◽

2015 ◽

pp. 11-24 ◽

Author(s):

Leonidas Ηatzithomas ◽

Christina Boutsouki ◽

Vassilis Pigadas ◽

Yorgos Zotos

Keyword(s):

Social Media ◽

Consumer Engagement

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Children’s Advertising Literacy for New Advertising Formats: The Mediating Impact of Advertising Literacy on the (Un)Intended Effects of Advergames and Advertising Funded Programs.

Advances in Advertising Research (Vol. VI) ◽

10.1007/978-3-658-10558-7_19 ◽

2015 ◽

pp. 241-252 ◽

Author(s):

Liselot Hudders ◽

Veroline Cauberghe ◽

Katerina Panic ◽

Wendy De Vos

Keyword(s):

Advertising Literacy

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Creative vs. Traditional Media Choice: Effects on Word-of-Mouth and Purchase Intention

Advances in Advertising Research (Vol. VI) ◽

10.1007/978-3-658-10558-7_25 ◽

2015 ◽

pp. 325-335 ◽

Author(s):

Verena M. Wottrich ◽

Hilde A. M. Voorveld

Keyword(s):

Purchase Intention ◽

Word Of Mouth ◽

Media Choice ◽

Traditional Media

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How to Achieve a Social Media Transformation

Advances in Advertising Research (Vol. VI) ◽

10.1007/978-3-658-10558-7_3 ◽

2015 ◽

pp. 25-36

Author(s):

Mark Kilgour ◽

Sheila Sasser ◽

Roy Larke

Keyword(s):

Social Media ◽

Media Transformation

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Don’t Hate me Because I am Beautiful: Identifying the Relative Influence of Celebrity Attractiveness and Character Traits on Credibility

Advances in Advertising Research (Vol. VI) ◽

10.1007/978-3-658-10558-7_11 ◽

2015 ◽

pp. 125-134 ◽

Author(s):

Nora J. Rifon ◽

Mengtian Jiang ◽

Sookyong Kim

Keyword(s):

Relative Influence ◽

Character Traits

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The Effects of Floor Advertising Directed to Children in a Food Retail Environment

Advances in Advertising Research (Vol. VI) ◽

10.1007/978-3-658-10558-7_26 ◽

2015 ◽

pp. 337-349

Author(s):

Bruno Veloso ◽

Luisa Agante

Keyword(s):

Food Retail ◽

Retail Environment ◽

Food Retail Environment

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Signaling Warmth: How Brand Warmth and Symbolism Affect Consumers’ Online Brand Endorsements

Advances in Advertising Research (Vol. VI) ◽

10.1007/978-3-658-10558-7_1 ◽

2015 ◽

pp. 1-10 ◽

Author(s):

Stefan F. Bernritter

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