Discovering Twitter Metrics for Creative Super Bowl Campaigns

2015 ◽  
pp. 37-50
Author(s):  
Chong Oh ◽  
Sheila Sasser ◽  
Chelsea Lockwood-White ◽  
Soliman Almahmoud
Keyword(s):  
Super Bowl

Hash tag Slogans, Super Bowl Commercials, and Millennial

2016 ◽  
Vol 4 (1) ◽  
Author(s):  
Dr. Douglas M. Carroll
Keyword(s):  
Super Bowl

Typology of Music in Advertising

2019 ◽  
Author(s):  
Emmanuel Mogaji
Keyword(s):  
Content Analysis ◽  
Common Element ◽  
Super Bowl ◽  
Theoretical Contribution ◽  
Popular Songs ◽  
Crucial Feature ◽  
Current Practices

Music in advertisement is influential and can be emotionally appealing, and it has become a common element and a crucial feature. The choice of which type of music used is a conscious and creative decision that needs to be strategic. While previous studies on music in advertisements have focused on popular songs, this study attempts to extend this research with a focus on the originality of the music and the level of interaction. A content analysis of UK Christmas advertisement and US Super Bowl advertisements was carried. The study introduced a new typology of music in advertisements, making a theoretical contribution by extending previous works on music in advertising. It further offers insight for current practices of the use of music, creative strategies with regards to the selection and integration of music.

Exploring the Service Location Strategies Behind Super Bowl Venue Selection

2008 ◽  
Vol 29 (4) ◽  
pp. 66-84 ◽  
Author(s):  
Alan D. Smith ◽  
Amber A. Smith
Keyword(s):  
Super Bowl ◽  
Location Strategies ◽  
Service Location

scholarly journals The COVID‐19 NFL Playoffs and Super Bowl 2020–2021

Wilmott ◽  
2021 ◽  
Vol 2021 (113) ◽  
pp. 34-49
Author(s):  
Len MacLean ◽  
Bill Ziemba
Keyword(s):  
Super Bowl

FLEC Day: Planning a Super Bowl of FL Competition and Fun

1982 ◽  
Vol 15 (6) ◽  
pp. 429-433
Author(s):  
Thomas W. Alsop
Keyword(s):  
Super Bowl

scholarly journals Super Bowl Sunday: A National Holiday and a Global Curiosity

2017 ◽  
Vol 34 (1-2) ◽  
pp. 1-6
Author(s):  
Peter Hopsicker ◽  
Mark Dyreson
Keyword(s):  
Super Bowl
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