How to Achieve a Social Media Transformation

2015 ◽  
pp. 25-36
Author(s):  
Mark Kilgour ◽  
Sheila Sasser ◽  
Roy Larke
Keyword(s):  
Social Media ◽  
Media Transformation

Transformation of Marketing With Technology

2020 ◽  
pp. 144-165
Author(s):  
Fatih Pinarbasi ◽  
Habib Mehmet Akpınar
Keyword(s):  
Artificial Intelligence ◽  
Social Media ◽  
Business Processes ◽  
Living Organism ◽  
Competitive Environment ◽  
Business Applications ◽  
The World ◽  
Integrated Study ◽  
Media Transformation

Marketing lives as a living organism with its competitive environment and several internal conditions. Marketing functions should adapt to the world they are bound to and develop their activities by taking into account the changes and developments in micro and macro factors. With the increase in technology and the spread of social media, transformation in marketing has become inevitable. Advances in business applications have better results about understanding customer and markets. As previous studies examine artificial intelligence concept with different contexts, there is lack of integrated study which examine marketing and artificial intelligence together. This study proposes three-steps plan for implementing AI with marketing while it includes nine scenarios from different marketing goals. Study also has suggestions for implementing AI methodologies into business processes.

scholarly journals Iwi radio in the era of media convergence: The opportunities and challenges of becoming ‘more than radio.’

2019 ◽  
Vol 25 (1&2) ◽  
pp. 139-157 ◽  
Author(s):  
Rufus McEwan
Keyword(s):  
Social Media ◽  
Public Service ◽  
English Language ◽  
Indigenous Language ◽  
Indigenous Identity ◽  
Radio Stations ◽  
The Past ◽  
Service Sectors ◽  
Insight Into ◽  
Media Transformation

Operating for the past 30 years, New Zealand’s 'iwi radio' stations broadcast a mixture of te reo Māori and English language programming throughout the country. The 21 stations that presently operate were established as a strategy to improve upon the severe decline in the indigenous language. As radio stations, each initiative also affords individual Māori groups some autonomy in the mediated protection and promotion of indigenous identity. Collectively represented by Te Whakaruruhau o Ngā Reo Irirangi Māori, the iwi stations stand apart from the highly-consolidated mainstream commercial and public service sectors, but are now similarly confronted with the challenge of a rapidly changing media landscape. Utilising convergence as a prominent, albeit contentious, descriptor of media transformation, this article analyses the response of the iwi radio sector to convergence processes. Initiatives that include the integration of web and social media and the establishment of a networked switching platform to share iwi content highlight parallel opportunities and challenges for the iwi radio stations as they strive to become ‘more than radio’ on limited resourcing. This discussion highlights the experiences of radio practitioners tasked with the preservation and progress of indigenous voices in an era of convergence, providing further contextual insight into contemporary accounts of media transformation, radio and Māori media.

Photography in social media: transformation and transcoding

2018 ◽  
Vol 2 ◽  
pp. 83-90
Author(s):  
Boris Georgievich Sokolov ◽  
◽  
Maria Mikhailovna Gourieva ◽  
Keyword(s):  
Social Media ◽  
Media Transformation

The social media transformation process: curating content into strategy

2015 ◽  
Vol 20 (3) ◽  
pp. 326-343 ◽  
Author(s):  
Mark Kilgour ◽  
Sheila L. Sasser ◽  
Roy Larke
Keyword(s):  
Social Media ◽  
Transformation Process ◽  
Target Audience ◽  
Consumer Information ◽  
Social Media Marketing ◽  
Customer Engagement ◽  
Content Type ◽  
The Social ◽  
Content Marketing ◽  
Media Transformation

Purpose – Social media is an engaging area of research that is rapidly evolving. The purpose of this paper is to focus on how corporations should effectively utilize this new media as a marketing channel. The key to any successful communication strategy is matching the message to the target audience and achieving customer engagement. Two important target audience variables were identified as crucial when determining an organization’s social media communications strategy: the level of brand relationship, and the level of category involvement. Design/methodology/approach – Depth interviews were initially employed, followed by questionnaires, and then computer assisted content analysis was performed on 723 online media articles relating to social media marketing to identify semantic and conceptual relationships. Findings – Research from both a customer and corporate perspective led to insights into how organizations can develop their social media strategies in order to transform their brand message from being perceived as a commercial source of information to a social source – the social media transformation process. Research limitations/implications – This research suggests a finer level of segmentation of social media users that will lead to content strategies adapted to fit the current levels of brand and category involvement. This could be used by organization to develop a model of best practice to achieve their social media objectives. Practical implications – It is crucial for organizations to understand how different groups of users influence, receive, curate, and interact via social media. The greater the depth of this knowledge, the greater the effectiveness of content marketing strategies developed by the corporation. Organizations that utilize social media marketing must carefully analyse the large amount of consumer information available to them, listen to consumer conversations, and determine the needs and segments that will be most receptive to different approaches. They must also accept that in a social media environment user generated content and interactive communication processes should be at the heart of successful strategy. Originality/value – To date, there has been limited analysis of how relationship and involvement factors drive social media content (Cho et al., 2014; Malthouse et al., 2013). More research is needed to understand how key user characteristics lead to content that fully utilizes the social interaction and message diffusion potential of this media. This paper introduces a hierarchy of content marketing based upon the type of relationship between the user and the organization, as well as their level of product category involvement.

Where Social Media Meets AAC

ASHA Leader ◽  
2015 ◽  
Vol 20 (7) ◽  
Author(s):  
Vicki Clarke
Keyword(s):  
Social Media

Social Media: A Powerful Tool for AAC Learning and Networking

ASHA Leader ◽  
2017 ◽  
Vol 22 (2) ◽  
Author(s):  
Lauren Enders
Keyword(s):  
Social Media

Making Twitter Work For You

ASHA Leader ◽  
2013 ◽  
Vol 18 (5) ◽  
Keyword(s):  
Social Media ◽  
Public Relations ◽  
Speech Language Pathologists

As professionals who recognize and value the power and important of communications, audiologists and speech-language pathologists are perfectly positioned to leverage social media for public relations.

Doctors employ social media

2013 ◽  
Vol 44 (1) ◽  
pp. 4
Author(s):  
Jane Anderson
Keyword(s):  
Social Media

A Lesson in Taking Social Media to the Medical Level

2011 ◽  
Vol 44 (7) ◽  
pp. 75
Author(s):  
SALLY KOCH KUBETIN
Keyword(s):  
Social Media
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