scholarly journals Response Rate and Response Bias in Marketing Research

2015 ◽  
pp. 714-714
Author(s):  
Yasemin Ocal ◽  
Barry J. Babin
Keyword(s):  
Response Bias ◽  
Response Rate ◽  
Marketing Research

scholarly journals During Vigilance to Painful Stimuli: Slower Response Rate Related to High Trait Anxiety, whereas a Faster Response Rate is related to High State Anxiety

2020 ◽  
Author(s):  
Timothy J Meeker ◽  
Nichole M. Emerson ◽  
Jui-Hong Chien ◽  
Mark I. Saffer ◽  
Oscar Joseph Bienvenu ◽  
...  
Keyword(s):  
Response Bias ◽  
Trait Anxiety ◽  
State Anxiety ◽  
Response Rate ◽  
Time On Task ◽  
Lower Response Rate ◽  
State And Trait Anxiety ◽  
High Trait ◽  
High Trait Anxiety ◽  
Over Time

A pathological increase in vigilance, or hypervigilance, may be related to pain intensity in some clinical pain syndromes and may result from attention bias to salient stimuli mediated by anxiety. During a continuous performance task where subjects discriminated painful target stimuli from painful nontargets, we measured detected targets (hits), nondetected targets (misses), nondetected nontargets (correct rejections), and detected nontargets (false alarms). Using signal detection theory, we calculated response bias, the tendency to endorse a stimulus as a target, and discriminability, the ability to discriminate a target from nontarget. Due to the relatively slow rate of stimulus presentation our primary hypothesis was that sustained performance would result in a more conservative response bias reflecting a lower response rate over time on task. We found a more conservative response bias with time on task and no change in discriminability. We predicted that greater state and trait anxiety would lead to a more liberal response bias. A multivariable model provided partial support for our prediction; high trait anxiety related to a more conservative response bias (lower response rate), while high state anxiety related to a more liberal bias. This inverse relationship of state and trait anxiety is consistent with reports of effects of state and trait anxiety on reaction times to threatening stimuli. In sum, we report that sustained attention to painful stimuli was associated with a decrease in the tendency of the subject to respond to any stimulus over time on task, while the ability to discriminate target from nontarget is unchanged.

The Impact of Two-Stage Highly Interesting Questions on Completion Rates and Data Quality in Online Marketing Research

2012 ◽  
Vol 54 (2) ◽  
pp. 241-260 ◽  
Author(s):  
Jared M. Hansen ◽  
Scott M. Smith
Keyword(s):  
Data Quality ◽  
Response Bias ◽  
Marketing Research ◽  
Online Marketing ◽  
Completion Rates ◽  
Sample Representativeness ◽  
Online Marketing Research ◽  
The Impact ◽  
Early Late ◽  
Late Wave

Increasing both survey completion rates and data quality remains an important topic for fields as diverse as sociology, marketing, medicine and history. Thousands of studies have made response quality their central topic of examination, but their focus has largely been to measure response bias through the comparison of early–late wave responses. In this study, an innovative online field experiment tests a two-staged highly interesting question to produce an 8% better survey completion rate and to change sample representativeness by 12% over a usual one-stage highly interesting question appearing at the beginning of the questionnaire. In addition to these substantive findings, a distributional and probability analysis is developed that further refines methods for identifying the extent of non-response bias.

A Cluster Analysis of Physician’s Values, Prescribing Behaviour and Attitudes towards Firms’ Marketing Communications

2010 ◽  
Vol 1 (4) ◽  
pp. 62-79 ◽  
Author(s):  
Despina Karayanni
Keyword(s):  
Quantitative Research ◽  
Response Rate ◽  
Personal Values ◽  
Marketing Research ◽  
Marketing Communications ◽  
Primary Data ◽  
Marketing Communication ◽  
Exploratory Research ◽  
Prescribing Behaviour ◽  
Prescription Behavior

In this paper, the authors present an exploratory research on the associations between physicians’ personal values with physicians’ prescribing criteria and preferred marketing communications. The research involved extant marketing research and primary data collection. The resulting quantitative research instrument was then administered to a sample of 69 physicians, yielding a 69% response rate. All but the demographic measures were tapped by 5-point scales and a series of factor and reliability analyses assessed unidimentionality and reliability of research constructs. A series of ANOVAs and Tukey tests depicted the differences among three clusters. Implications are that physicians’ personal values may be a meaningful basis of segmentation for the pharmaceutical market, and findings may be useful for both marketing strategy planners and researchers examining physicians’ prescription behavior and attitudes towards firms’ marketing communication efforts.

scholarly journals Prevalence of somatisation as a determinant of burnout amongst staff working in drug and alcohol services

2017 ◽  
Vol 17 (4) ◽  
pp. 242-249
Author(s):  
Sabina Mazoruk ◽  
Adam Huxley ◽  
Camille Alexis-Garsee ◽  
Fabrizio Schifano
Keyword(s):  
Response Bias ◽  
Substance Misuse ◽  
Response Rate ◽  
Somatic Symptoms ◽  
Physical Symptoms ◽  
Personal Accomplishment ◽  
Staff Retention ◽  
Content Type ◽  
Staff Wellbeing ◽  
Drug And Alcohol

Purpose The purpose of this paper is to explore the prevalence of somatisation as a determinant of burnout amongst drug and alcohol staff in the UK. Design/methodology/approach The study employed a cross-sectional design utilising a self-completion online questionnaire. Data were collected from substance misuse workers across England and Wales. In total, 165 responses were eligible for analysis, yielding a response rate of 5 per cent. Burnout and somatization were measured with Maslach’s Burnout Inventory and the Physical Symptoms Inventory. Findings The prevalence of somatic symptoms was relatively low in the sample studied. The reported levels of burnout were moderate. Personal accomplishment remained high in the sample. There was a strong association between burnout and incidence of stress-related somatic symptoms, with higher levels of burnout correlating with multiple symptoms. Research limitations/implications It was not possible to determine the extent of non-response bias, as at the time of the study there was no information available relating to the characteristics of drug and alcohol staff in the selected services. Therefore, as the response rate was very low (5 per cent) it was recognised that non-response bias might have affected the findings, in such way that non-respondents may have differed in their experiences of work stress, satisfaction, burnout and health outcomes. Practical implications Despite the limitations, the study provided practical information relating to burnout vulnerability and associated physical symptoms in this specific occupational group. These findings can support employers to address staff wellbeing with a view to prevent burnout and reduce existing levels of burnout and related somatic symptoms, and improve job performance, job satisfaction and staff retention through making appropriate adjustments, such as developing staff-wellbeing programmes. These adjustments could potentially contribute to improvement in substance misuse practice, through maintenance of healthy and satisfied workforce. Originality/value There are very few studies looking at burnout in drug and alcohol staff. This study is also novel in a way that it reveals correlations between a variety of specific stress-related physical symptoms and the three components of burnout.

scholarly journals A randomised trial and economic evaluation of the effect of response mode on response rate, response bias, and item non-response in a survey of doctors

2011 ◽  
Vol 11 (1) ◽  
Author(s):  
Anthony Scott ◽  
Sung-Hee Jeon ◽  
Catherine M Joyce ◽  
John S Humphreys ◽  
Guyonne Kalb ◽  
...  
Keyword(s):  
Economic Evaluation ◽  
Response Bias ◽  
Response Rate ◽  
Randomised Trial ◽  
Response Mode

Multiple Criteria Effects in a Mail Survey Experiment

1978 ◽  
Vol 15 (2) ◽  
pp. 280-284 ◽  
Author(s):  
Wesley H. Jones ◽  
Gerald Linda
Keyword(s):  
Response Bias ◽  
Response Rate ◽  
Sampling Error ◽  
Mail Survey ◽  
Multiple Criteria ◽  
Survey Experiment ◽  
Cover Letter ◽  
Response Quality ◽  
Return Postage ◽  
Survey Costs

A factorial mail survey experiment was used to investigate response rate, response quality, and response bias effects related to the use of three response inducement techniques. The results suggest cover letter message, survey sponsorship, and return postage alternatives that decrease sampling error and survey costs without introducing systematic survey errors.

scholarly journals Feasibility of collecting and assessing patient-reported outcomes for emergency admissions: laparotomy for gastrointestinal conditions

2018 ◽  
Vol 5 (1) ◽  
pp. e000238 ◽  
Author(s):  
Esther Kwong ◽  
Jenny Neuburger ◽  
Dave Murray ◽  
Nick Black
Keyword(s):  
Response Bias ◽  
Response Rate ◽  
Patient Characteristics ◽  
Patient Reported Outcome Measures ◽  
Patient Reported Outcome ◽  
Emergency Laparotomy ◽  
Gastrointestinal Conditions ◽  
Patient Reported ◽  
Quality Of Life Index ◽  
The Impact

IntroductionAudit of emergency surgery is usually limited to immediate clinical outcomes relating to outcomes during the acute hospital episode with little attempt to capture patients’ views of their longer-term outcomes. Our aim was to determine the response rate to patient-reported outcome measures (PROMs) for patients who underwent an emergency laparotomy for gastrointestinal conditions, identify response bias and explore the feasibility of comparing outcomes with their prior health based on their recalled view collected during their admission.MethodsPatients undergoing emergency laparotomy in 11 hospitals were recruited to complete a retrospective questionnaire containing the EQ-5D-3L and Gastrointestinal Quality of Life Index (GIQLI). Response rate for 3-month mailed follow-up questionnaire and potential response biases were assessed. Patients’ outcomes were compared with their baseline using χ2and paired t-test to assess for differences.ResultsOf 255 patients contacted at 3 months, 190 (74.1%) responded. Responders were more likely to be older, female and more affluent. Patients’ health improved significantly as regards the GIQLI (93.3 vs 97.9; p=0.048) and the subscale on symptoms (51.9 vs 59.6; p<0.001). No significant change in subscales on emotion or physical aspects or for overall health status (EQ-5D: 0.58 vs 0.64; p=0.06). According to the social subscale, patients had deteriorated (11.0 vs 9.8; p<0.0006). Differences in change scores by patient characteristics were slight, suggesting minimal response bias.ConclusionThis approach offers the opportunity for assessing the impact of treatment, from the patient’s perspective and the potential to evaluate emergency laparotomy care using PROMs.

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