In this chapter I consider the emergence (or greatly increased prominence) of a new type of epithet, one which does not specify but rather glorifies: epithets such as hagios, ‘sacred’, kyrios, ‘lord’, epiphanēs, ‘manifest’, sōtēr,‘saviour’, megas, ‘great’, epēkoos, ‘who listens’. I trace their individual histories, and show that hagios, kyrios, megasand epēkoosenter the Greek religious vocabulary from other religious traditions, and remain especially popular in their places of origin. But I also assess broader factors that may have fostered this new vocabulary of exaltation.