What Drives People to Use Grocery Apps? The Moderating & Mediating Role of Customer Involvement and Trust

2021 ◽  
Vol 51 (11) ◽  
pp. 23
Author(s):  
Debarun Chakraborty ◽  
Shrirang Altekar
Keyword(s):  
Mediating Role ◽  
Customer Involvement

scholarly journals Investigating the nexus between the types of advertising messages and customer engagement: Do customer involvement and generations matter?

2021 ◽  
Vol 2 (1) ◽  
pp. 1-13
Author(s):  
Amani Msallati
Keyword(s):  
Elaboration Likelihood Model ◽  
Personal Relevance ◽  
Customer Engagement ◽  
Elaboration Likelihood ◽  
Mediating Role ◽  
Customer Involvement ◽  
Likelihood Model ◽  
Central Route ◽  
Relationship Of

Through the theoretical lenses of the Elaboration likelihood model, this research develops an experimental study to examine the cause-and-effect relationship of two advertising message types, drawn from the two routes of persuasion (peripheral route and central route), on consumers’ online brand-related activities (COBRAs) and its three key behavioral types of customer engagement, namely, consuming, contributing, and creating. The moderating effect of generations and the mediating role of personal relevance (involvement) were investigated in the proposed research model. Drawing on a sample of 202 students from a University in North Cyprus, the results of the study revealed that consumer engagement level differs between the two message types, in particular, when the cognitive copy ad is shown, the three COBRA engagement levels tend to be higher than when the emotional copy is given. The findings indicate different levels of personal relevance between the two messages with higher involvement in the cognitive appeal. Further, consumer generation served as a moderator in the study, and that people from generations X, Y, and Z evaluated the advertising stimulus differently. The findings of this research extend the literature with theoretical and managerial contributions to social media marketing.

scholarly journals Firms’ Co-Creation and Innovation by Toolkits Usage: The Mediating Role of Relationship Quality

2020 ◽  
Vol 4 (4) ◽  
pp. 31-40
Author(s):  
Keyword(s):  
Relationship Quality ◽  
Innovation Process ◽  
Business World ◽  
Mediating Role ◽  
Customer Involvement ◽  
Development Organizations ◽  
Modern Business ◽  
The Impact ◽  
Criterion Variables

In the modern business world, firms gain enormous success in innovation by involving customers in the innovation process. This approach ostensibly reduces firms’ cost by decreasing reliance on internal research and development. Organizations often use knowledge from customers via toolkits usage to fulfill customer’s need. Fulfilling customer needs through customer involvement in product innovation process via toolkits usage has seen favorable outcomes for the organizations. Therefore, the purpose of this research is to examine the impact of toolkits usage on co-creation and innovation, respectively. Additionally, this study aims investigate the mediating role of relationship quality between predictor and criterion variables. This study includes a survey of 393 manufacturing firms in Malaysia. Results confirm that toolkits usage is positively associated with innovation and relationship quality. Further, the results provide evidence that relationship quality plays a mediating role on the relationship between toolkits usage and criterion variables. The results assert important implications for practitioners wanting to reap benefits from individualized products through toolkits usage. In sum, manufacturers can garner value from toolkits usage within the context of an emerging economy, like Malaysia.

The effects of customer involvement on perceived service performance and word-of-mouth: the mediating role of service co-creation

2020 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Millissa Fung Yi Cheung ◽  
Wai Ming To
Keyword(s):  
Structural Equation ◽  
Word Of Mouth ◽  
Service Performance ◽  
Motivational Orientation ◽  
Equation Modeling ◽  
Content Type ◽  
Mediating Role ◽  
Customer Involvement ◽  
Moderating Role

PurposeThis study aims to use the framework of customer dominant logic to explore the mediating role of service co-creation on the relationships between customer involvement and perceived service performance and between customer involvement and word-of-mouth (WOM). It also investigates the moderating role of customer relational-motivational orientation on the relationship between customer involvement and service co-creation.Design/methodology/approachA questionnaire survey was conducted to collect responses from 289 Hong Kong's customers in different service settings. Structural equation modeling was used to test the proposed research model.FindingsThe results of structural equation modeling showed that the freedom of co-creation and the degree of collaboration fully mediated the effect of customer involvement on perceived service performance and WOM. Additionally, relational-motivational orientation moderated the relationships between customer involvement and the freedom of co-creation and between customer involvement and the degree of collaboration.Practical implicationsThis research provides implications to managers on how to facilitate an environment that stimulates customer co-creation. Customer-contact employees must be trained with the necessary interpersonal skills to serve customers with different levels of relational-motivational orientation.Originality/valueThe study is one of the first to identify customer involvement as a key antecedent of service co-creation attributes and the moderating role of relational-motivational orientation on the relationships between customer involvement and service co-creation attributes.

scholarly journals Investigating the nexus between the types of advertising messages and customer engagement: Do customer involvement and generations matter?

2021 ◽  
Vol 2 (1) ◽  
pp. 1-13
Author(s):  
Amani Msallati
Keyword(s):  
Elaboration Likelihood Model ◽  
Personal Relevance ◽  
Customer Engagement ◽  
Elaboration Likelihood ◽  
Mediating Role ◽  
Customer Involvement ◽  
Likelihood Model ◽  
Central Route ◽  
Relationship Of

Through the theoretical lenses of the Elaboration likelihood model, this research develops an experimental study to examine the cause-and-effect relationship of two advertising message types, drawn from the two routes of persuasion (peripheral route and central route), on consumers’ online brand-related activities (COBRAs) and its three key behavioral types of customer engagement, namely, consuming, contributing, and creating. The moderating effect of generations and the mediating role of personal relevance (involvement) were investigated in the proposed research model. Drawing on a sample of 202 students from a University in North Cyprus, the results of the study revealed that consumer engagement level differs between the two message types, in particular, when the cognitive copy ad is shown, the three COBRA engagement levels tend to be higher than when the emotional copy is given. The findings indicate different levels of personal relevance between the two messages with higher involvement in the cognitive appeal. Further, consumer generation served as a moderator in the study, and that people from generations X, Y, and Z evaluated the advertising stimulus differently. The findings of this research extend the literature with theoretical and managerial contributions to social media marketing.

The More You Say, the Less They Hear

2015 ◽  
Vol 27 (4) ◽  
pp. 159-169 ◽  
Author(s):  
Elsbeth D. Asbeek Brusse ◽  
Marieke L. Fransen ◽  
Edith G. Smit
Keyword(s):  
Hearing Protection ◽  
Entertainment Education ◽  
Mediating Role ◽  
Attitude Measures ◽  
Underlying Mechanisms

Abstract. This study examined the effects of disclosure messages in entertainment-education (E-E) on attitudes toward hearing protection and attitude toward the source. In addition, the (mediating) role of the underlying mechanisms (i.e., transportation, identification, and counterarguing) was studied. In an experiment (N = 336), three different disclosure messages were compared with a no-disclosure condition. The results show that more explicit disclosure messages negatively affect transportation and identification and stimulate the generation of counterarguments. In addition, the more explicit disclosure messages affect both attitude measures via two of these processes (i.e., transportation and counterarguing). Less explicit disclosure messages do not have this effect. Implications of the findings are discussed.

Coping Humor as a Mediator Between Emotional Intelligence and Job Satisfaction

2017 ◽  
Vol 16 (3) ◽  
pp. 155-159 ◽  
Author(s):  
Peizhen Sun ◽  
Jennifer J. Chen ◽  
Hongyan Jiang
Keyword(s):  
Job Satisfaction ◽  
Emotional Intelligence ◽  
Future Research ◽  
Satisfaction Scale ◽  
Primary School Teachers ◽  
Mediating Role ◽  
Regulation Of Emotion ◽  
The Relationship ◽  
Overall Job Satisfaction

Abstract. This study investigated the mediating role of coping humor in the relationship between emotional intelligence (EI) and job satisfaction. Participants were 398 primary school teachers in China, who completed the Wong Law Emotional Intelligence Scale, Coping Humor Scale, and Overall Job Satisfaction Scale. Results showed that coping humor was a significant mediator between EI and job satisfaction. A further examination revealed, however, that coping humor only mediated two sub-dimensions of EI (use of emotion and regulation of emotion) and job satisfaction. Implications for future research and limitations of the study are discussed.

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