scholarly journals BUILDING BRAND RESONANCE: OPTIMIZING SYMBOLIC BRAND REPUTATION AND CUSTOMERS’ EMOTIONAL VALUE

2021 ◽  
Vol 13 (2) ◽  
Author(s):  
Murry Harmawan Saputra ◽  
Elia Ardyan ◽  
Cindy Yoel Tanesia ◽  
Endah Pri Ariningsih
Keyword(s):  
Brand Reputation ◽  
Brand Resonance ◽  
Emotional Value

scholarly journals BUILDING BRAND RESONANCE: OPTIMIZING SYMBOLIC BRAND REPUTATION AND CUSTOMERS’ EMOTIONAL VALUE

2021 ◽  
Vol 13 (2) ◽  
Author(s):  
Murry Harmawan Saputra ◽  
Elia Ardyan ◽  
Cindy Yoel Tanesia ◽  
Endah Pri Ariningsih
Keyword(s):  
Brand Reputation ◽  
Brand Resonance ◽  
Emotional Value

Heart Rate Variability, Emotions, and Music

2010 ◽  
Vol 24 (2) ◽  
pp. 112-119 ◽  
Author(s):  
F. Riganello ◽  
A. Candelieri ◽  
M. Quintieri ◽  
G. Dolce
Keyword(s):  
Data Mining ◽  
Heart Rate ◽  
Heart Rate Variability ◽  
Vegetative State ◽  
Low Frequency ◽  
Emotional Reactions ◽  
Heart Beat ◽  
Healthy Controls ◽  
Frequency Spectra ◽  
Emotional Value

The purpose of the study was to identify significant changes in heart rate variability (an emerging descriptor of emotional conditions; HRV) concomitant to complex auditory stimuli with emotional value (music). In healthy controls, traumatic brain injured (TBI) patients, and subjects in the vegetative state (VS) the heart beat was continuously recorded while the subjects were passively listening to each of four music samples of different authorship. The heart rate (parametric and nonparametric) frequency spectra were computed and the spectra descriptors were processed by data-mining procedures. Data-mining sorted the nu_lf (normalized parameter unit of the spectrum low frequency range) as the significant descriptor by which the healthy controls, TBI patients, and VS subjects’ HRV responses to music could be clustered in classes matching those defined by the controls and TBI patients’ subjective reports. These findings promote the potential for HRV to reflect complex emotional stimuli and suggest that residual emotional reactions continue to occur in VS. HRV descriptors and data-mining appear applicable in brain function research in the absence of consciousness.

Virtuous Emotions

2018 ◽  
Author(s):  
Kristján Kristjánsson
Keyword(s):  
Virtue Ethics ◽  
Good Life ◽  
Central Place ◽  
Moral Justification ◽  
The Good Life ◽  
Emotion Theory ◽  
Moral Theorizing ◽  
Emotional Value

Aristotelian virtue ethics has gained momentum within latter-day moral theorizing. Many people are drawn towards virtue ethics because of the central place it gives to emotions in the good life; after all, Aristotle says that emotions can have an intermediate and best condition proper to virtue. Yet nowhere does Aristotle provide a definitive list of virtuous emotions. In the Rhetoric, Aristotle does analyse a number of emotions. However, many emotions that one would have expected to see there fail to get a mention, and others are written off rather hastily as morally defective. Whereas most of what goes by the name of ‘Aristotelian’ virtue ethics nowadays is heavily reconstructed and updated Aristotelianism, such exercises in retrieval have not been systematically attempted with respect to his emotion theory. The aim of this book is to offer a revised ‘Aristotelian’ analysis and moral justification of a number of emotions that Aristotle either did not mention (such as awe, grief, and jealousy), relegated, at best, to the level of the semi-virtuous (such as shame), made disparaging remarks about (such as gratitude) or rejected explicitly (such as pity, understood as pain at another person’s deserved bad fortune). It is argued that there are good ‘Aristotelian’ reasons for understanding those emotions either as virtuous or as indirectly conducive to virtue. The book begins with an overview of Aristotle’s ideas on the nature of emotions and of emotional value, and it ends with an account of Aristotelian emotion education.

scholarly journals An emotions-informed approach for digital documentation of rural heritage landscapes: Baojiatun, a traditional tunpu village in Guizhou, China

2021 ◽  
Vol 5 (1) ◽  
Author(s):  
Jane-Heloise Nancarrow ◽  
Chen Yang ◽  
Jing Yang
Keyword(s):  
Cultural Heritage ◽  
Interpersonal Relationships ◽  
Local Community ◽  
Heritage Management ◽  
Guizhou Province ◽  
Holistic Understanding ◽  
Digital Documentation ◽  
Multi Level ◽  
Emotional Value ◽  
Digital Survey

AbstractThe application of digital technologies has greatly improved the efficiency of cultural heritage documentation and the diversity of heritage information. Yet the adequate incorporation of cultural, intangible, sensory or experimental elements of local heritage in the process of digital documentation, and the deepening of local community engagement, remain important issues in cultural heritage research. This paper examines the heritage landscape of tunpu people within the context of digital conservation efforts in China and the emergence of emotions studies as an evaluative tool. Using a range of data from the Ming-era village of Baojiatun in Guizhou Province, this paper tests an exploratory emotions-based approach and methodology, revealing shifting interpersonal relationships, experiential and praxiological engagement with the landscape, and emotional registers within tunpu culture and heritage management. The analysis articulates distinctive asset of emotional value at various scales and suggests that such approaches, applied within digital documentation contexts, can help researchers to identify multi-level heritage landscape values and their carriers. This methodology can provide more complete and dynamic inventories to guide digital survey and representation; and the emotions-based approach also supports the integration of disparate heritage aspects in a holistic understanding of the living landscape. Finally, the incorporation of community participation in the process of digital survey breaks down boundaries between experts and communities and leads to more culturally appropriate heritage records and representations.

scholarly journals Public Transit Loyalty Modeling Considering the Effect of Passengers’ Emotional Value: A Case Study in Xiamen, China

2018 ◽  
Vol 2018 ◽  
pp. 1-12 ◽  
Author(s):  
Shi-chao Sun
Keyword(s):  
Structural Equation ◽  
Goodness Of Fit ◽  
Public Transit ◽  
Perceived Value ◽  
Index Score ◽  
The Public ◽  
Bus Service ◽  
Bus Services ◽  
Emotional Value

To better sustain passengers’ loyalty towards bus service, this paper addressed the modeling of the public transit loyalty by the use of structural equation model. As a novel hypothesis, the emotional value was considered to have effects on the perceived value of bus services in this study, which reflected the degree of passengers’ emotional dependence on the public transit. Specifically, in order to better assess the loyalty, seven unobserved variables were measured to construct the structural model, namely, “service guarantee,” “operational services and efficiency,” “emotional value,” “perceived value,” “expectation,” “satisfaction,” and “loyalty.” The goodness-of-fit of the model was estimated and evaluated by using the survey data harvested from Xiamen, China. Besides, the index score of variables was also computed to help determine targeted approaches to better improve the level of bus service. The results indicated that the time cost and the monetary cost actually had no effects on the perceived value of users in the case study. At the same time, however, it also proved that passengers’ emotional value towards the public transit indeed affected passengers’ perception of the service value. In addition, whether users’ perceived value was as expected determined how much passengers satisfied with the service. Regarding the index score of variables, it indicated a great dissatisfaction of passengers towards the current bus service. Unexpectedly, the score of loyalty even still retained a relatively high level, which reflected continue-to-use willingness of passengers. It implied that being subject to economic conditions and other factors, passengers were captive and had to continue relying on the public transit, in spite of their dissatisfaction. As for the improvement direction of bus services, targeted approaches should be determined to improve the quality of bus service, regarding the aspects of “condition of facilities in the bus,” “driving stability and comfort,” “vehicle speed,” and “safety.”

The effect of brand experiences on brand loyalty through perceived quality and brand trust: a study on sports consumers

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Halil Erdem Akoglu ◽  
Oğuz Özbek
Keyword(s):  
Brand Loyalty ◽  
Perceived Quality ◽  
Equation Modeling ◽  
Brand Experience ◽  
Brand Trust ◽  
Content Type ◽  
Sports Industry ◽  
Brand Resonance ◽  
Positive Direct ◽  
The Relationship

PurposeAdopting the brand resonance approach, this research aimed to reveal the effect of emotional (perceived quality) and rational (brand trust) factors between brand experience and brand loyalty.Design/methodology/approachThis article uses the brand resonance model to examine the above-mentioned relationship. The sample of the study consisted of 385 sports consumers between the ages of 18 and 65 years. An online survey was used to collect data and surveys were delivered to sports consumers via social media. Using SmartPLS 3.0 software, a partial least squares structural equation modeling analysis was conducted in this study.FindingsThe results support the hypotheses and demonstrate the importance of quality and trust in building customer loyalty for companies in the sports industry. Brand experience has a positive direct effect on perceived quality, brand trust and brand loyalty. It has been revealed that there is an important intermediary role of perceived quality and brand trust that manages the relationship between customers' brand experience and brand loyalty.Practical implicationsThe findings of this study are essential for brands that want to develop and are included in the sports industry in the online shopping environment, which increases with the development of technology to create long-term loyalty in customers.Originality/valueIt reveals two mediating roles in the relationship between brand experience and brand loyalty, namely perceived quality and brand trust. These research results help to understand the processes of shaping the loyalty of sports consumers towards sports brands. Unlike previous studies, it examines this relationship in the sports industry by adding new mediator variables and contributes to the development of the model.

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