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Published By "Faculty Of Economics And Business, University Of Zagreb"

1849-1383, 0353-4790
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scholarly journals Analiza dviju studija o percipiranoj autentičnosti privatnih maraka

2021 ◽  
Vol 33 (SI) ◽  
pp. 47-66
Author(s):  
Sandra Horvat ◽  
Tanja Komarac ◽  
Đurđana Ozretić Došen

scholarly journals Interna komunikacija marke za transformaciju zaposlenika u šampione marke: uloga znanja i podudaranja vrijednosti

2021 ◽  
Vol 33 (SI) ◽  
pp. 9-27
Author(s):  
Maja Konecnik Ruzzier ◽  
Katja Terglav ◽  
Robert Kaše

scholarly journals Uvodnik

2021 ◽  
Vol 33 (SI) ◽  
pp. 5-7
Author(s):  
Tanja Komarac ◽  
Vatroslav Škare

scholarly journals Kvazieksperimentalni pristup analizi apela na seks i korištenja spola u oglašavanju – dokazi iz Brazila

2021 ◽  
Vol 33 (SI) ◽  
pp. 67-80
Author(s):  
Willian Feitosa ◽  
Carlos Eduardo Lourenço ◽  
Lígia H. Rezende ◽  
Noemi Saeki Sunago ◽  
Susana Costa e Silva

scholarly journals Service Quality of Conventional and Islamic Banks in Turkey

2021 ◽  
Vol 33 (1) ◽  
pp. 59-74
Author(s):  
Özgür Kökalan ◽  
Ibrahim Güran Yumuşak ◽  
Ahmet Bingöl
Keyword(s):  
Service Quality ◽  
Islamic Banks ◽  
Conventional And Islamic Banks

scholarly journals Tourist Satisfaction as a Driver of Destination Marketing Improvements: The Case of the Opatija Riviera

2021 ◽  
Vol 33 (1) ◽  
pp. 93-112
Author(s):  
Lorena Bašan ◽  
Jelena Kapeš ◽  
Ana Kamenečki
Keyword(s):  
Destination Marketing ◽  
Tourist Satisfaction

scholarly journals Explaining Mobile Commerce Usage Intention Based on Technology Acceptance Models in a Developing Market Context

2021 ◽  
Vol 33 (1) ◽  
pp. 25-40
Author(s):  
Luis Edwin Chimborazo ◽  
Marta Frasquet ◽  
Alejandro Mollá
Keyword(s):  
Technology Acceptance ◽  
Mobile Commerce ◽  
Technology Acceptance Models
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