scholarly journals Tourist Satisfaction as a Driver of Destination Marketing Improvements: The Case of the Opatija Riviera

2021 ◽  
Vol 33 (1) ◽  
pp. 93-112
Author(s):  
Lorena Bašan ◽  
Jelena Kapeš ◽  
Ana Kamenečki
Keyword(s):  
Destination Marketing ◽  
Tourist Satisfaction

scholarly journals Managing Restaurant Attributes for Destination Satisfaction: What Goes beyond Food?

2019 ◽  
Vol 9 (1) ◽  
pp. 19 ◽  
Author(s):  
Ezgi Erkmen
Keyword(s):  
Performance Analysis ◽  
Food Quality ◽  
Physical Environment ◽  
Regression Models ◽  
Social Aspects ◽  
Destination Marketing ◽  
Relative Importance ◽  
Cultural Aspects ◽  
Tourist Satisfaction ◽  
Practical Implications

Local cuisine has increasingly become one of the crucial factors contributing to how tourists experience a destination. As such, understanding which attributes affect travelers’ experience of the local food is especially important to enhance tourist satisfaction. Therefore, the main purpose of this study is to determine the relative importance of different local cuisine experience attributes, as well as the perception of their performances. In doing so, Importance Performance Analysis (IPA) was conducted to assess tourists’ perception. Data were collected from foreign travelers visiting Istanbul, Turkey, which is famous and well-known for its local cuisine. Furthermore, how different attributes affect destination satisfaction was analyzed via regression models. Interestingly, food-related cultural aspects and social aspects outweigh the food quality for their relative importance to travelers. Additionally, other than the physical environment, all attributes were found to contribute to tourists’ satisfaction of the destination. Practical implications are provided in terms of how to promote and develop a competitive advantage by using local cuisine attributes for destination marketing.

DESTINATION MARKETING AS A MODERN APROACH TO THE MANAGEMENT OF THE TOURIST REGION

2019 ◽  
pp. 98-103
Author(s):  
M. Chechelashvili ◽  
E. Malania ◽  
L. Berikashvili
Keyword(s):  
Destination Marketing ◽  
Tourist Region

Analysis of Natural Resources and Environment, Politico-Economic Conditions and their influences on Tourist Behavioural Intentions in Hunza: Mediating effect of Tourist Satisfaction

2020 ◽  
Vol 4 (4) ◽  
pp. 55-74
Author(s):  
Faqeer Muhammad ◽  
Kifayat Ullah ◽  
Rehmat Karim
Keyword(s):  
Natural Resources ◽  
Structural Equation ◽  
Positive Impact ◽  
Partial Least Square ◽  
Least Square ◽  
Mediating Effect ◽  
Economic Conditions ◽  
Primary Data ◽  
Equation Modeling ◽  
Tourist Satisfaction

This study aims to explore the influence of Natural Resources and Environment (NRE), Politico-Economic Conditions (PEC) on Tourist Behavioral Intension (TBI) in Hunza, Pakistan. The study further investigates the mediating role of Tourist Satisfaction (TS) on the given variables. Partial Least Square Structural Equation Modeling (PLS-SEM) technique has been applied to conceptualize the research frame and to test the proposed hypotheses. Primary data was collected by using convenient sampling technique for analysis from 220 tourists who visited tourism nucleus sites of Hunza. The finding of the study reveals that Natural resources and Environment, Politico-and Economic Conditions have a significant positive impact on Tourist’s Behavioral Intensions. Moreover, Tourist’s Satisfaction partially mediates the positive relationships among Natural Resources and Environment, Political & Economic Conditions and Tourist’s Behavioral Intensions. The findings of the study extend the understanding that presence of natural resources along with healthy environment and stable political & economic conditions of a destination are the key determinants for sustainable tourism development.

Determinants of Satisfaction with Destination Attributes An Empirical Study of Udaipur, Rajasthan

2015 ◽  
Vol 10 (2) ◽  
Author(s):  
Ashok Singh ◽  
Ranjana Tiwari
Keyword(s):  
Cultural Factors ◽  
Marketing Strategies ◽  
Review Of Literature ◽  
Tourist Satisfaction ◽  
Level Of Satisfaction ◽  
Determinants Of Satisfaction ◽  
Destination Management Organizations ◽  
Further Development ◽  
Study Offer ◽  
Structured Questionnaire

The study involves identifying the important factors contributing to the level of satisfaction from the destination attributes of Udaipur, Rajasthan. An extensive review of literature was done before the study. A pre-tested and structured questionnaire was used to collect data from 350 international tourists who visited Udaipur, Rajasthan in peak tourist season. Further, factor analysis was used in order to identify the most important destination attributes contributing to the satisfaction level of the tourists. Services provided at the tourist spots were the most important destination attributes which included parking facility, communication system, cleanliness etc. Further, nine factors including accessibility and cultural factors were identified as the important factors in destination attributes. The results of this study offer practical suggestions to destination and the tourism suppliers looking to develop positioning and marketing strategies for Udaipur tourism. The study could be useful to the tour operators, tourism stakeholders or destination management organizations to focus on the most important factors leading to tourist satisfaction, which can help them to develop the strategies for further development accordingly.

On the Dimensionality of Measuring Tourist Satisfaction towards Homestay

2015 ◽  
Vol 8 (2) ◽  
Author(s):  
Gangaram Biswakarma
Keyword(s):  
Factor Analysis ◽  
Data Collection ◽  
Exploratory Factor Analysis ◽  
Life Style ◽  
Factor Loading ◽  
Primary Data ◽  
Cultural Performance ◽  
Latent Construct ◽  
Tourist Satisfaction ◽  
The Relationship

This study focuses on measuring tourist satisfaction towards home stay. This paper emphasized to identify the variables that are related to tourist satisfaction during tourist homestay. It is also focused on analyzing the relationship and impact of these latent construct of factors to overall tourist satisfaction towards home stay. In an attempt to visualize the purpose, tourists satisfaction in a homestay in Nepal has taken into as a case, with an aim to identify the underlying dimensions of tourist satisfaction during tourist homestay. Twenty six (26) manifest variables of homestay has been formulated to understand the dimensions. Likewise, for a conforming the latent construct (1) statement as dependent variable of overall satisfaction was developed for the purpose of the primary data collection. The manifest variables are basically focused on aspects of home stay attributes namely cultural attraction, hospitality, amenities and safety & security at the home stay destination. Post Exploratory Factor Analysis indicates factor loading for twenty two (22) items manifest variables as significant, loaded with five (5) factors of home stay attributes named as Amenities & Safety, Reception, Local Cuisine & Accommodation, Local Life style & Costumes, and Cultural Performance. This study contributes to the development of survey instrument for exploring tourist satisfaction for Home stay for future researchers.

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