Market Research Society Journal
Latest Publications

TOTAL DOCUMENTS

245

(FIVE YEARS 0)

H-INDEX

22

(FIVE YEARS 0)

Published By Sage Publications

0025-3618

Latest Documents Most Cited Documents Contributed Authors Related Sources Related Keywords

Using the Internet for Market Research: A Study of Private Trading on the Internet

Market Research Society Journal ◽

10.1177/147078539904100407 ◽

1999 ◽

Vol 41 (4) ◽

pp. 1-10 ◽

Author(s):

Matthew Lee ◽

Ray Kent

Keyword(s):

Market Research ◽

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WWW Response Rates to Sociodemographic Items

Market Research Society Journal ◽

10.1177/147078539904100408 ◽

1999 ◽

Vol 41 (4) ◽

pp. 1-7 ◽

Author(s):

Ramit K. Basi

Keyword(s):

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Measuring the Effectiveness of Online Marketing

Market Research Society Journal ◽

10.1177/147078539904100404 ◽

1999 ◽

Vol 41 (4) ◽

pp. 1-6 ◽

Author(s):

Tom Goodwin

Keyword(s):

Online Marketing

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Conducting Electronic Focus Group Discussions among Chinese Respondents

Market Research Society Journal ◽

10.1177/147078539904100402 ◽

1999 ◽

Vol 41 (4) ◽

pp. 1-12 ◽

Author(s):

Alan C B Tse

Keyword(s):

Focus Group ◽

Focus Group Discussions ◽

Group Discussions

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An Adaptation of Moderated E-mail Focus Groups to Assess the Potential for a New Online (Internet) Financial Services Offer in the UK

Market Research Society Journal ◽

10.1177/147078539904100401 ◽

1999 ◽

Vol 41 (4) ◽

pp. 1-11

Author(s):

Liz Cadman ◽

Charles Adriaenssens

Keyword(s):

Focus Groups ◽

Financial Services ◽

The Uk ◽

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ESOMAR Guideline. Conducting Market Research Using the Internet

Market Research Society Journal ◽

10.1177/147078539904100403 ◽

1999 ◽

Vol 41 (4) ◽

pp. 1-5

Keyword(s):

Market Research ◽

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The Use of Internet-Based Groupware in New Product Forecasting

Market Research Society Journal ◽

10.1177/147078539904100406 ◽

1999 ◽

Vol 41 (4) ◽

pp. 1-16 ◽

Author(s):

Muammer Ozer

Keyword(s):

New Product ◽

New Product Forecasting ◽

Use Of Internet

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Sampling for Internet Surveys. An Examination of Respondent Selection for Internet Research

Market Research Society Journal ◽

10.1177/147078539904100405 ◽

1999 ◽

Vol 41 (4) ◽

pp. 1-10 ◽

Author(s):

Nigel Bradley

Keyword(s):

Internet Research ◽

Internet Surveys ◽

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Examining Motivations to Refuse in Industrial Surveys

Market Research Society Journal ◽

10.1177/147078539904100302 ◽

1999 ◽

Vol 41 (3) ◽

pp. 1-10

Author(s):

William C. Moncrief ◽

Heribert Reisinger ◽

Arthur Baldauf

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A Case of Response Rate Success

Market Research Society Journal ◽

10.1177/147078539904100301 ◽

1999 ◽

Vol 41 (3) ◽

pp. 1-10 ◽

Author(s):

Sophie K. Turley

Keyword(s):

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