Online group‐buying : The effect of deal popularity on consumer purchase intention

2021 ◽  
Author(s):  
Cheris W. C. Chow ◽  
Clement S. F. Chow ◽  
Jennifer Y. M. Lai ◽  
Lida L. Zhang
Keyword(s):  
Purchase Intention ◽  
Group Buying ◽  
Consumer Purchase Intention ◽  
Online Group

The Determinants of Consumers’ Purchase Intention to Online Group-Buying

2012 ◽  
Vol 459 ◽  
pp. 372-376 ◽  
Author(s):  
Gang Li ◽  
Xin Shi
Keyword(s):  
Theoretical Model ◽  
Purchase Intention ◽  
Empirical Support ◽  
Study Data ◽  
Perceived Usefulness ◽  
Continuance Intention ◽  
Group Buying ◽  
Recovery Service ◽  
Prior Use ◽  
Online Group

This paper contributes to examine the determinants of consumers’ post-adoption purchase intention with an integrated theoretical model proposed by our study. Data collected from a questionnaire survey of group buying consumers provides empirical support for that model. The results indicate that consumers’ satisfaction with prior use and perceived usefulness significantly influence consumers’ continuance intention. Consumers’ satisfaction is determined primarily by consumers' confirmation of expectation and secondarily by perceived e-recovery service quality. Further, confirmation also has a significant influence on post-adoption perceived usefulness

Conceptualising Consumers' Purchase Intention towards Online Group Buying

2015 ◽  
Vol 3 (1) ◽  
pp. 47-55
Author(s):  
Liew Yean Sien ◽  
Mohammad Falahat
Keyword(s):  
Perceived Risk ◽  
Purchase Intention ◽  
Word Of Mouth ◽  
Emerging Market ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Electronic Word Of Mouth ◽  
Perceived Ease Of Use ◽  
Group Buying ◽  
Online Group

Objective - Group-buying is a business model based on the power of collective buying. Consumers with similar product interest come together and obtain a significant volume discount from retailers. Online Group Buying (OGB) is growing rapidly and it has become popular and successful in many countries. However, this area still lacks of research and it is in the early stages of development especially in developing and emerging market. This paper aims to conceptual consumers' purchase intention in online group buying. Methodology/Technique - Through intensive literature review on consumers' purchase intention and online group buying, a set of factors proposed as leading influencers. Findings - Findings of this paper reveal that perceived usefulness, perceived ease of use, price, electronic word of mouth, trust and perceived risk are the main determinants of online group buying. Novelty - This paper propose a framework for conceptualising factors that influence consumer's purchase intention in online group buying. Type of Paper - Conceptual Keywords: Electronic Word of Mouth; Online Group-Buying; Perceived Usefulness; Perceived Ease-of-Use; Price; Trust; Perceived Risk.

Understanding the Influence of Online Flow Elements on Hedonic and Utilitarian Online Shopping Experiences: A Case of Online Group Buying

2014 ◽  
Vol 28 (2) ◽  
pp. 287-306 ◽  
Author(s):  
Weng Marc Lim
Keyword(s):  
Purchase Intention ◽  
Structural Equation ◽  
Online Shopping ◽  
Equation Modeling ◽  
Systematic Sampling ◽  
Future Research ◽  
Group Buying ◽  
Online Consumer Behavior ◽  
Shopping Experience ◽  
Online Group

ABSTRACT This study aims to understand the relationship between online flow elements and hedonic and utilitarian online shopping experiences and the influence of these experiences on consumer behavioral intentions. The study, which uses online group buying as a research context, is premised on the marketing perspective of online consumer behavior and the information systems perspective of human-computer interactions with online interfaces. Data were obtained through a mall-intercept systematic sampling distribution of questionnaires, and analyzed using structural equation modeling. The results indicate that online flow elements (arousal, challenge, time distortion, control, interactivity, and skill) are positively related to online shopping experiences (hedonic and utilitarian), which in turn are positively related to online group buying (or purchase) intention. All relationships were significant except that between telepresence and hedonic online shopping experience and that between importance and utilitarian online shopping experience. The implications of the findings and future research directions are discussed.

scholarly journals Factors affecting Generation Y Customers’ Satisfaction with Online Group‑Buying Purchases in South Korea

2017 ◽  
Vol 65 (6) ◽  
pp. 2045-2054 ◽  
Author(s):  
Pavlína Pawlasová ◽  
Vojtěch Klézl
Keyword(s):  
South Korea ◽  
Generation Y ◽  
Purchase Intention ◽  
Online Survey ◽  
Perceived Value ◽  
Group Buying ◽  
South Korean ◽  
Repeat Purchase ◽  
Korean Market ◽  
Online Group

This paper focuses on the customers’ satisfaction with online group‑buying purchases on the South Korean market. The aim of the paper is to examine a model of Generation Y consumers’ satisfaction and the repeat purchase intention applying the theory of Expectation – Confirmation Model and DeLone and McLean IS success model expanded with the customers’ trust. The data were obtained through an online survey All online G‑B users from Generation Y in South Korea created the population. The structure of respondents was controlled with variables gender, age and frequency of online G‑B purchases. The aspects leading to consumers’ repeat purchase intention are determined. The main focus of research within the paper is based on the perceived value of customers’ interactions across the online group buying, website’s quality, trust, customers’ satisfaction and repeat purchase intention. This research is focused on online shopping behaviour of members of Generation Y that use online media in their lives frequently each day. The designed model of relations between determinants was tested by applying the method of Structural Equation Modelling. The results confirm that perceived value and website’s quality are the important aspects for South Korean customers from Generation Y to repeat purchase in online group‑buying.

scholarly journals Examining the Role of Online Reviews in Chinese Online Group Buying Context: The Moderating Effect of Promotional Marketing

2018 ◽  
Vol 7 (8) ◽  
pp. 141 ◽  
Author(s):  
Wenlong Liu ◽  
Rongrong Ji
Keyword(s):  
Technology Acceptance ◽  
Purchase Intention ◽  
Structural Equation ◽  
Online Reviews ◽  
Equation Model ◽  
Purchase Behavior ◽  
Chinese Consumers ◽  
Group Buying ◽  
Promotional Marketing ◽  
Online Group

Given the rapid growth of online group buying (OGB) market in China, this study was designed to examine the influencing mechanism of online reviews on Chinese consumers’ purchase intention in OGB context. A comprehensive model was developed based on technology acceptance model (TAM) and information adoption model (IAM). The construct named overall reviews was included in the research framework along with the variables from TAM and IAM. Promotional marketing (PM) was expected to play a moderating role between online reviews and consumers’ purchase intention. A quantitative study was conducted, and data were collected using a survey. To test the conceptual model’s hypotheses, Amos 18.0 was applied to estimate the structural equation model (SEM). The results indicate that review quality and reviewer characteristics have significant relationships with consumers’ perceived credibility and usefulness of an online review, which in turn to influence their purchase intention. Overall reviews proposed in this study also have significant effects on purchase intention. Furthermore, low-interest promotional marketing group act more rational purchase behavior than high group. Specific practical and theoretical implications and study limitations are discussed based on the results.

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