PENGARUH EXPERIENTIAL MARKETING DAN PERSEPSI KUALITAS LAYANAN TERHADAP KEPUASAN KONSUMEN PADA RM KHAS SUNDA MANG ENGKING JUANDA DI JAWA TIMUR

The purpose of this study was to determine consumer satisfaction The Mang Engking Juanda Sidoarjo Gubug East Java based on the influence of experiential marketing and perceived service quality. This type of research is a quantitative descriptive. The sampling technique used is non-probability sampling with a purposive sampling method. The sample used was 126 respondents. The results of this study indicate that the experiential marketing variable has a positive and partially significant effect on customer satisfaction of 4.307> 1.979 with a significance value of 0.000 <0.05. Variable perception of service quality has a positive and partially significant effect on customer satisfaction by 4.598> 1.979 significance value 0.000 <0.05. Experiential marketing variables and perceived service quality positive and significant simultaneous effect on customer satisfaction at the Mang Engking Juanda Sidoarjo Governor's Office at 119.102> 3.07 with a significance value of 0.000 <0.05.

PERCEIVED ALTERNATIVES OPPORTUNITY SEBAGAI PEMODERASI PENGARUH KEPUASAN KERJA TERHADAP TURNOVER INTENTION PADA KARYAWAN CONSIGNMENT PT MATAHARI DEPARTEMENT STORE TBK. CABANG BENGKULU

The purpose of this study is to determine the Perceived Alternatives Opportunitiy as moderating the effect of job satisfaction on turnover intention in employee consignment in PT. Matahari Departement Store Tbk Bengkulu City. This research use quantitative approach by using primary data collected by questionnaire. The sample is consignment employees at PT. Matahari Departement Store Tbk Bengkulu City for amount 169 person taken using the sencus method. The data processing technique of this study used Statistical Package For Social Science (SPSS) software version 16.0. The analysis which is used including validity test and reliability test. The results of this study; 1) job satisfaction has a negative effect on Turnover Intention. 2) Job Satisfaction and Perceived Alternatives Opportunity affect Turnover Intention. 3) Perceived Alternatives Opportunity moderate the effect of Job Satisfaction on Turnover Intention.Keywords : Job Satisfaction, Perceived Alternatives Opportunity, TurnoverIntention