Do endorsements by sports celebrities positively influence consumers' purchase intentions Endorser-product congruence and the amplifying influence of consumers involvement in the sport
2021 ◽
Vol 21
(3/4)
◽
pp. 190
Keyword(s):
2020 ◽
Vol 4
(2-3)
◽
pp. 84-99
Keyword(s):
2013 ◽
Vol 14
(5)
◽
pp. 101-123
◽
Keyword(s):
2013 ◽
Vol 15
(3)
◽
pp. 153-171
2017 ◽
Vol 32
(4)
◽
pp. 41-61
Keyword(s):