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New Developments in Online Marketing
Latest Publications
TOTAL DOCUMENTS
12
(FIVE YEARS 0)
H-INDEX
0
(FIVE YEARS 0)
Published By Routledge
9780203722381
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Latest Documents
Most Cited Documents
Contributed Authors
Related Sources
Related Keywords
‘New-wave’ global firms: Web 2.0 and SME internationalisation
New Developments in Online Marketing
◽
10.4324/9780203722381-9
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2013
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pp. 47-64
Keyword(s):
Web 2.0
◽
New Wave
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Interaction of regional news-media production and consumption through the social space
New Developments in Online Marketing
◽
10.4324/9780203722381-14
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2013
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pp. 139-156
Keyword(s):
News Media
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Social Space
◽
Media Production
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Production And Consumption
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The Social
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Effectiveness of online advertising channels: a price-level-dependent analysis
New Developments in Online Marketing
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10.4324/9780203722381-16
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2013
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pp. 179-196
Keyword(s):
Price Level
◽
Online Advertising
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Practitioner prognostications on the future of online marketing
New Developments in Online Marketing
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10.4324/9780203722381-17
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2013
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pp. 197-212
Keyword(s):
Online Marketing
◽
The Future
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Applying organisational capability models to assess the maturity of digital-marketing governance Dave Chaffey
New Developments in Online Marketing
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10.4324/9780203722381-7
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2013
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pp. 21-30
Keyword(s):
Digital Marketing
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Social contagion effects in experiential information exchange on bulletin board systems
New Developments in Online Marketing
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10.4324/9780203722381-8
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2013
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pp. 31-46
Keyword(s):
Information Exchange
◽
Social Contagion
◽
Bulletin Board
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Contagion Effects
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Why do people read reviews posted on consumer-opinion portals?
New Developments in Online Marketing
◽
10.4324/9780203722381-10
◽
2013
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pp. 65-90
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Tribal mattering spaces: Social-networking sites, celebrity affiliations, and tribal innovations
New Developments in Online Marketing
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10.4324/9780203722381-12
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2013
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pp. 107-126
Keyword(s):
Social Networking
◽
Social Networking Sites
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Consumer-managed profiling: a contemporary interpretation of privacy in buyer–seller interactions
New Developments in Online Marketing
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10.4324/9780203722381-15
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2013
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pp. 157-178
Keyword(s):
Contemporary Interpretation
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Introduction
New Developments in Online Marketing
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10.4324/9780203722381-6
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2013
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pp. 15-20
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