Practitioner prognostications on the future of online marketing

2013 ◽  
pp. 197-212
Keyword(s):  
Online Marketing ◽  
The Future

Online Advertising Strategies in Indian and Australian E-Commerce Companies

2021 ◽  
pp. 124-138
Author(s):  
Varinder Singh ◽  
Sanjay Taneja ◽  
Varinderjeet Singh ◽  
Azad Singh ◽  
Harmesh Lal Paul
Keyword(s):  
Online Advertising ◽  
Online Marketing ◽  
Smart Phones ◽  
Advertising Strategy ◽  
Advertising Strategies ◽  
Different Types ◽  
The Future ◽  
Good For ◽  
Promotional Messages

Online advertising and marketing promote the different types of products through various kinds of advertising modes to customers. Online advertising is promotional messages that show up on the monitors of online laptops, desktops, tablets, televisions, and smart phones. The main objective of the study is to analyze the online advertising and impact comparison of online advertising strategy which is adopted by Indian and Australian e-commerce companies. To achieve the objectives of this study, the authors take the sample of 5 Indian and 5 Australian e-commerce companies. This study also found that the Indian and Australian e-commerce companies are inter-connected. Online advertising in India has been flowering and also increasing because of 4G connections, which are good for the future of online marketing. This chapter explains comparisons of Indian and Australian e-commerce companies and also focuses on the top 10 platforms to increase sales and customer attraction through advertising. The future of online advertising is brilliant and unlimited.

Practitioner prognostications on the future of online marketing

2010 ◽  
Vol 26 (3-4) ◽  
pp. 361-376 ◽  
Author(s):  
Michael J. Valos ◽  
Michael T. Ewing ◽  
Irene H. Powell
Keyword(s):  
Online Marketing ◽  
The Future

scholarly journals The Future Of Online Internet Marketing: A Solution To Behavioral Marketing Using Biometrics

2011 ◽  
Vol 6 (2) ◽  
Author(s):  
William Gilmore ◽  
S. Altan Erdem
Keyword(s):  
Internet Marketing ◽  
Online Marketing ◽  
Behavioral Approach ◽  
The Internet ◽  
Computer User ◽  
Font Size ◽  
Experimental Area ◽  
The Future ◽  
Traditional Marketing ◽  
Marketing Approach

<p class="MsoBodyText" style="margin: 0in 0.5in 0pt;"><span style="font-style: normal; mso-bidi-font-size: 10.0pt;"><span style="font-size: x-small;"><span style="font-family: Times New Roman;">Internet marketing is still an experimental area that continues to grow, evolve and adapt.<span style="mso-spacerun: yes;">&nbsp; </span>With the virtual limitlessness space of the WWW, the strategic placement of internet advertisements is much more complex and goes beyond the traditional marketing approach of researching demographics.<span style="mso-spacerun: yes;">&nbsp; </span>Several attempts have been made through the fields of technology and marketing to overcome the anonymousness of the computer user&rsquo;s interests and preferences to move toward a direct behavioral approach to online marketing; more specifically, identifying the users on the internet, collecting profiles of their interests and delivering advertisements that appeal to their specific preferences.<span style="mso-spacerun: yes;">&nbsp; </span>This paper reviews the current approaches to Internet behavioral marketing and its shortcomings as well as biometrics and its potential for more effective Internet marketing.</span></span></span></p>

scholarly journals Online marketing. A ground to exploit and grow the accessing of European funds

2017 ◽  
Vol 8 (3) ◽  
pp. 33-40
Author(s):  
Anamaria-Cătălina Radu ◽  
Alexandra Pricop ◽  
Raluca Florentina Tita ◽  
Mioara Popescu
Keyword(s):  
Online Communication ◽  
Online Marketing ◽  
Tourism Planning ◽  
The Future ◽  
Funded Project ◽  
Funds Allocation ◽  
Future Direction

Abstract Accessing European funds is very controversial at this moment because of its enormous benefits for the country development. A very important aspect regarding the image of a country is represented by the tourism, and European funds offer an opportunity for raising the potential of a country by coordinating the tourism activities. Tourism planning also has a big impact its advantages being very resourceful due to a responsible funds allocation. In this paper, we have been analyzing a few European funded project – POSDRU 2007-2013 for the development regions. The future direction in developing projects in the field of tourism is to follow very carefully the objectives of the implemented projects and to plan all the activities in a balanced manner. The paper also shows how online communication can contribute to facilitate the access of the European funds and a better implementation and develop of the projects.

Legal Online Marketing Issues

2005 ◽  
pp. 211-228
Author(s):  
Michael T. Zugelder
Keyword(s):  
Intellectual Property ◽  
Information Management ◽  
Web Sites ◽  
Online Marketing ◽  
Growing Body ◽  
The Future ◽  
Emerging Issues ◽  
Potential Basis ◽  
To Come ◽  
Global Law

This chapter will review several emerging issues associated with e-marketing from the perspective of Web sites including intellectual property, information management, and contracting. E-marketers in the years to come should not only consider the growing e-marketing opportunities but also be cognizant of the growing body of law governing marketing online. While the future may be bright and uniformity and fairness may prevail, current domestic and global law facing e-marketers is varied and the potential basis for liability. The law must be considered wherever e-marketers direct their efforts.

scholarly journals The digital skills divide: evidence from the European tourism industry

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Sheena Carlisle ◽  
Stanislav Ivanov ◽  
Corné Dijkmans
Keyword(s):  
Mixed Methods Research ◽  
Online Reviews ◽  
Tourism Industry ◽  
Online Marketing ◽  
Skills Gap ◽  
Content Type ◽  
Digital Skills ◽  
The Future ◽  
Food And Beverage ◽  
Tourism And Hospitality

Purpose This paper aims to present the findings from a European study on the digital skills gaps in tourism and hospitality companies. Design/methodology/approach Mixed methods research was adopted. The sample includes 1,668 respondents (1,404 survey respondents and 264 interviewees) in 5 tourism sectors (accommodation establishments, tour operators and travel agents, food and beverage, visitor attractions and destination management organisations) in 8 European countries (UK, Italy, Ireland, Spain, Hungary, Germany, the Netherlands and Bulgaria). Findings The most important future digital skills include online marketing and communication skills, social media skills, MS Office skills, operating systems use skills and skills to monitor online reviews. The largest gaps between the current and the future skill levels were identified for artificial intelligence and robotics skills and augmented reality and virtual reality skills, but these skills, together with computer programming skills, were considered also as the least important digital skills. Three clusters were identified on the basis of their reported gaps between the current level and the future needs of digital skills. The country of registration, sector and size shape respondents’ answers regarding the current and future skills levels and the skills gap between them. Originality/value The paper discusses the digital skills gap of tourism and hospitality employees and identifies the most important digital skills they would need in the future.

scholarly journals Online Impulse Buying Behavior of Consumer Triggered by Digital Marketing

2019 ◽  
Vol 8 (2S6) ◽  
pp. 648-653
Keyword(s):  
Quantitative Research ◽  
Online Shopping ◽  
Online Advertising ◽  
Online Marketing ◽  
Digital Marketing ◽  
Impulse Buying ◽  
Buying Behavior ◽  
The Future ◽  
Buying Behaviour ◽  
Online Buying

Online marketing is bitten by bit getting to be prominent in creating nations like India. The online advertising has developed as another goal which pulls in a great many customers consistently. "Impulse buy" or "impulse buying depict any buy which a consumer makes, however, has not arranged ahead of time (Baumeister, 2002; Stern, 1962). The components that influence the consumer online buying have been uncovered through quantitative research by breaking down information gathered through an internet-based poll overview. This comprised of 90 consumers who were buying online. This examination additionally talks about the administrative issues, recommendations and suggestions for the future analysts. The understanding of buying behaviour of online customers as far as their impulsive conduct would be useful for the advertisers and academicians. The main aim of this paper is to take a gander at the components which striving for online shopping and to build up a comprehension of the variables affecting the online shopping by the consumers

Auf dem Weg in die Zukunft: Web 2.0 in Baden-Württemberg (Facing the Future: Web 2.0 in Baden-Wuerttemberg)

i-com ◽  
2007 ◽  
Vol 6 (1) ◽  
pp. 25-27 ◽  
Author(s):  
Corina Hummel
Keyword(s):  
Web 2.0 ◽  
Online Marketing ◽  
The Future

Im August 2006 wurde das Innovationsprogramm Web 2.0 gestartet, das bis Ende 2007 aus Mitteln des Medienimpulsprogramms des Staatsministeriums Baden-Württemberg unterstützt wird. Ziel ist es, die technischen, wirtschaftlichen und sozialen Potenziale in Baden-Württemberg auszuschöpfen und die Entwicklung innovativer Projekte im Land zu forcieren. Mit einer Veranstaltungsreihe in sieben baden-württembergischen Städten informierte die MFG Baden-Württemberg in der ersten Phase über die Möglichkeiten des Web 2.0 und präsentierte erfolgreiche Beispiele. Die vier Arbeitskreise Geschäftsmodelle, Leben online, Marketing & PR und Wissensmanagement analysieren in regelmäßigen Treffen verschiedene Aspekte des Web 2.0 und treiben konkrete Projekte voran. Langfristiges Ziel des Programms ist es, durch innovative Anwendungen und Geschäftsmodelle im Bereich Web 2.0 neue Dienstleistungen und Arbeitsplätze zu schaffen.

scholarly journals COVID-19 Challenging Period and Agriculture Sector in Sri Lanka: Way to Lead

2021 ◽  
pp. 21-34
Author(s):  
Vilani Sachitra ◽  
Chandra Padmini
Keyword(s):  
Wholesale Price ◽  
Online Marketing ◽  
Home Garden ◽  
Security Level ◽  
Sri Lankan ◽  
Production Volume ◽  
Primary Analysis ◽  
Livestock Farming ◽  
The Future ◽  
The Impact

Realizing the gravity of COVID-19 pandemic, the governments around the world have been putting in place a range of policies and strategies to resume their food security level. Among varies of agricultural productions, most affected sectors are livestock farming, horticulture production.  In this line, understanding the impact of COVID-19 on horticulture system is likely to become more widely and deeply felt in agricultural sectors and national economies. This study aims to highlight potential risks faced by; outlines the overall functioning of Sri Lankan horticulture sector during the COVID-19 pandemic and discuss policies need to change going forward to safeguard Sri Lankan horticulture sector from similar shocks in the future. The production and market data gathered from Agricultural Statistics, Hector Kobbekaduwa Agrarian Research and Training Institute (HARTI), Department of Census and Statistics and Export Development Board which were gathered over years between 2016 and 2020. The data contain production quantity, average cultivated extent, retail and wholesale price per Kg, export quantity and value of fruit and vegetable products. Descriptive analysis methods used as the primary analysis techniques. The results imply that there is no declining pattern of all vegetables and fruits production volume. From the retail prices and wholesale prices, we can materialize that the supply chains in the agricultural products have strained to keep up, first with panic buying, followed by forced changes in food consumption patterns and immediate declined with the dropdown in purchasing power. The agricultural export sector is seemed to experience smaller trade impacts, most agricultural exports have continued to reach consumers in international markets. The pandemic is driving some changes that will likely remain part of the future agricultural practices. These include encouraging home garden practices, shifts in online marketing and selling platform, having higher demand for stable and safe food, a greater awareness of supply chain risks, increasing use of digital trade systems and the risk of creeping protectionism. Accordingly, agriculture policies need to change to safeguard of Sri Lankan horticulture sector from similar shocks in the future.

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