The article analyzes the peculilarities of hyperbolization as a characteristic rhetorical technique in the political discourse of Donald Trump, which was used by the politician with persuasive and manipulative purposes. The features of hyperbolized positive self-presentation in Trump's discourse were described, namely the use of numerous superlatives, positive evaluative constructions, lexical units with superlative semantics, emotionally-colored epithets and intensifiers when describing numerical values.