This chapter summarizes the literature on personal fears of death and examines the various common ways in which thinking about death is avoided. Fear of death has been a recurring theme in novels, plays, and poems, as well as in social and psychological research. Responses to this fear can vary from ongoing anxiety, to active evasion, and sometimes to adopting a sense of strategic immortality. This chapter teases out the various forms of fear associated with death, including fear of dying, fear of other-death, and fear of annihilation. It focuses particularly on a common engagement with a sense of immortality, then looks at moments when this pretense of immortality is challenged.