Marketing and Branding Research
Latest Publications

TOTAL DOCUMENTS

94

(FIVE YEARS 11)

H-INDEX

3

(FIVE YEARS 0)

Published By Canadian Institute For Knowledge Development

2476-3160

Latest Documents Most Cited Documents Contributed Authors Related Sources Related Keywords

Crude Oil Price, Interest Rate and Unemployment Nexus in Nigeria: An Application of Toda and Yamamoto Long-Run Causality Procedure

Marketing and Branding Research ◽

10.33844/mbr.2021.60326 ◽

2021 ◽

Keyword(s):

Interest Rate ◽

Crude Oil ◽

Oil Price ◽

Crude Oil Price ◽

Long Run ◽

Toda And Yamamoto

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Loyal Customers are Attached to Brands. Is this True? What is the Role of Customer Equity and Customer Trust?

Marketing and Branding Research ◽

10.33844/mbr.2021.60331 ◽

2021 ◽

Keyword(s):

Customer Equity ◽

Customer Trust ◽

Loyal Customers

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Factor Analysis of Government Performance and Tax Morale in Nigeria

Marketing and Branding Research ◽

10.33844/mbr.2021.60327 ◽

2021 ◽

Keyword(s):

Factor Analysis ◽

Government Performance ◽

Tax Morale

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Adaptive Capability, Social Media Agility, Ambidextrous Marketing Capability, and Business Survival: A Mediation Analysis

Marketing and Branding Research ◽

10.33844/mbr.2021.60328 ◽

2021 ◽

Keyword(s):

Social Media ◽

Mediation Analysis ◽

Marketing Capability ◽

Business Survival ◽

Adaptive Capability

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Online Shopping Tendency and Customer Trust in Nigerian Service Sector

Marketing and Branding Research ◽

10.33844/mbr.2021.60330 ◽

2021 ◽

Keyword(s):

Service Sector ◽

Online Shopping ◽

Customer Trust

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Effect of Brand Equity on Consumer Behaviour Among Students of Veritas University, Nigeria: A Study of Apple Smartphones

Marketing and Branding Research ◽

10.33844/mbr.2021.60329 ◽

2021 ◽

Keyword(s):

Brand Equity ◽

Consumer Behaviour

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An Empirical Evaluation of Requirements Prioritization Techniques

Marketing and Branding Research ◽

10.33844/mbr.2020.60322 ◽

2020 ◽

Keyword(s):

Empirical Evaluation ◽

Requirements Prioritization

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Customer Engagement: The Next Frontierfor the Marketers

Marketing and Branding Research ◽

10.33844/mbr.2020.60321 ◽

2020 ◽

Keyword(s):

Customer Engagement

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The Effect of Uncertainty on Stock Returns and Risk-returns (Volatility) Relationship Across Military and Democratic Regimesin Pakistan

Marketing and Branding Research ◽

10.33844/mbr.2020.60323 ◽

2020 ◽

Keyword(s):

Stock Returns

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Changing Market and Travel Trends: Marketing Strategies of the Department of Tourism-accredited Travel Agencies in the Cordillera Administrative Region

Marketing and Branding Research ◽

10.33844/mbr.2020.60325 ◽

2020 ◽

Keyword(s):

Marketing Strategies ◽

Administrative Region ◽

Travel Agencies

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