Marketing and Branding Research
Latest Publications

TOTAL DOCUMENTS

94

(FIVE YEARS 12)

H-INDEX

3

(FIVE YEARS 0)

Published By Canadian Institute For Knowledge Development

2476-3160

Latest Documents Most Cited Documents Contributed Authors Related Sources Related Keywords

Loyal Customers are Attached to Brands. Is this True? What is the Role of Customer Equity and Customer Trust?

Marketing and Branding Research ◽

10.33844/mbr.2021.60331 ◽

2021 ◽

Keyword(s):

Customer Equity ◽

Customer Trust ◽

Loyal Customers

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Crude Oil Price, Interest Rate and Unemployment Nexus in Nigeria: An Application of Toda and Yamamoto Long-Run Causality Procedure

Marketing and Branding Research ◽

10.33844/mbr.2021.60326 ◽

2021 ◽

Keyword(s):

Interest Rate ◽

Crude Oil ◽

Oil Price ◽

Crude Oil Price ◽

Long Run ◽

Toda And Yamamoto

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Factor Analysis of Government Performance and Tax Morale in Nigeria

Marketing and Branding Research ◽

10.33844/mbr.2021.60327 ◽

2021 ◽

Keyword(s):

Factor Analysis ◽

Government Performance ◽

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Adaptive Capability, Social Media Agility, Ambidextrous Marketing Capability, and Business Survival: A Mediation Analysis

Marketing and Branding Research ◽

10.33844/mbr.2021.60328 ◽

2021 ◽

Keyword(s):

Social Media ◽

Mediation Analysis ◽

Marketing Capability ◽

Business Survival ◽

Adaptive Capability

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Online Shopping Tendency and Customer Trust in Nigerian Service Sector

Marketing and Branding Research ◽

10.33844/mbr.2021.60330 ◽

2021 ◽

Keyword(s):

Service Sector ◽

Online Shopping ◽

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Effect of Brand Equity on Consumer Behaviour Among Students of Veritas University, Nigeria: A Study of Apple Smartphones

Marketing and Branding Research ◽

10.33844/mbr.2021.60329 ◽

2021 ◽

Keyword(s):

Brand Equity ◽

Consumer Behaviour

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An Empirical Evaluation of Requirements Prioritization Techniques

Marketing and Branding Research ◽

10.33844/mbr.2020.60322 ◽

2020 ◽

Keyword(s):

Empirical Evaluation ◽

Requirements Prioritization

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Customer Engagement: The Next Frontierfor the Marketers

Marketing and Branding Research ◽

10.33844/mbr.2020.60321 ◽

2020 ◽

Keyword(s):

Customer Engagement

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Changing Market and Travel Trends: Marketing Strategies of the Department of Tourism-accredited Travel Agencies in the Cordillera Administrative Region

Marketing and Branding Research ◽

10.33844/mbr.2020.60325 ◽

2020 ◽

Keyword(s):

Marketing Strategies ◽

Administrative Region ◽

Travel Agencies

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Crude Oil Price, Urbanization and Environmental Pollution: Fresh Evidence from Selected African OPEC Member Countries

Marketing and Branding Research ◽

10.33844/mbr.2020.60324 ◽

2020 ◽

Keyword(s):

Crude Oil ◽

Environmental Pollution ◽

Oil Price ◽

Crude Oil Price ◽

Download Full-text