The Routledge Handbook of Hospitality Marketing
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Published By Routledge

9781315445526

Latest Documents Most Cited Documents Contributed Authors Related Sources Related Keywords

Product/service management

The Routledge Handbook of Hospitality Marketing ◽

10.4324/9781315445526-9 ◽

2017 ◽

pp. 103-115

Author(s):

Drita Kruja

Keyword(s):

Service Management ◽

Product Service

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Social media and hospitality marketing

The Routledge Handbook of Hospitality Marketing ◽

10.4324/9781315445526-41 ◽

2017 ◽

pp. 501-511

Author(s):

María Pilar Martínez-Ruiz ◽

Isabel Llodrà-Riera ◽

Ana Isabel Jiménez-Zarco

Keyword(s):

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Changes in the distribution of hospitality products and e-commerce

The Routledge Handbook of Hospitality Marketing ◽

10.4324/9781315445526-39 ◽

2017 ◽

pp. 477-487

Author(s):

Marios Sotiriadis

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Generation Y perspective of hotel disintermediation and user-generated content

The Routledge Handbook of Hospitality Marketing ◽

10.4324/9781315445526-27 ◽

2017 ◽

pp. 323-334

Author(s):

Giacomo Del Chiappa ◽

Anestis Fotiadis

Keyword(s):

Generation Y ◽

User Generated Content

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Hospitality consumers’ decision-making

The Routledge Handbook of Hospitality Marketing ◽

10.4324/9781315445526-22 ◽

2017 ◽

pp. 271-283 ◽

Author(s):

Haywantee Ramkissoon

Keyword(s):

Decision Making

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The silver segment

The Routledge Handbook of Hospitality Marketing ◽

10.4324/9781315445526-21 ◽

2017 ◽

pp. 255-268

Author(s):

Adela Balderas-Cejudo ◽

Olga Rivera-Hernáez

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Distribution of hospitality products

The Routledge Handbook of Hospitality Marketing ◽

10.4324/9781315445526-10 ◽

2017 ◽

pp. 116-131

Author(s):

Thomas A. Maier ◽

Frank Ohara

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The foundation of twenty-first-century hospitality marketing strategy

The Routledge Handbook of Hospitality Marketing ◽

10.4324/9781315445526-8 ◽

2017 ◽

pp. 93-102

Author(s):

Bonnie J. Knutson

Keyword(s):

Marketing Strategy ◽

First Century ◽

Twenty First Century

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Personalized hotel recommendations based on social networks

The Routledge Handbook of Hospitality Marketing ◽

10.4324/9781315445526-43 ◽

2017 ◽

pp. 525-535

Author(s):

Shaowu Liu ◽

Gang Li

Keyword(s):

Social Networks

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A critical review of the impact of technology and the internet on hospitality marketing

The Routledge Handbook of Hospitality Marketing ◽

10.4324/9781315445526-38 ◽

2017 ◽

pp. 467-476

Author(s):

Blake H. Bai ◽

Chloe S. Kim ◽

Peter B. Kim ◽

Simon Milne

Keyword(s):

Critical Review ◽

The Internet ◽

Impact Of Technology ◽

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