This chapter briefly introduces the notion of enriched meanings from a general, pretheoretical perspective, without reference to the apparatus used in subsequent chapters to capture the notion formally. The chapter begins by discussing the traditional distinction between semantics and pragmatics, in light of the distinction between truth-conditional and conventional aspects of meaning. It then introduces and defines enriched meanings. It finishes with a brief overview of the various phenomena whose analyses constitute the case studies in the second part of the book (conventional implicatures, substitution puzzles, and conjunction fallacies).