Marketing Library and Information Services: International Perspectives
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Published By Walter De Gruyter – K. G. Saur

9783598440199

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Frontmatter

Marketing Library and Information Services: International Perspectives ◽

10.1515/9783598440199.fm ◽

2006 ◽

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MARKETING LIBRARY SERVICES NEWSLETTER: AN OVERVIEW

Marketing Library and Information Services: International Perspectives ◽

10.1515/9783598440199.6.410 ◽

2006 ◽

Keyword(s):

Library Services

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DATABASE ON LIS MARKETING LITERATURE IN INDIA

Marketing Library and Information Services: International Perspectives ◽

10.1515/9783598440199.6.390 ◽

2006 ◽

Keyword(s):

Marketing Literature

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THE ‘CAMPAIGN FOR AMERICA’S LIBRARIES’ AND THE ‘CAMPAIGN FOR THE WORLD’S LIBRARIES’

Marketing Library and Information Services: International Perspectives ◽

10.1515/9783598440199.3.203 ◽

2006 ◽

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THE ROLE OF THE AMERICAN LIBRARY ASSOCIATION IN THE MARKETING ORIENTATION OF LIBRARIES

Marketing Library and Information Services: International Perspectives ◽

10.1515/9783598440199.3.190 ◽

2006 ◽

Keyword(s):

American Library Association ◽

American Library ◽

Marketing Orientation

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MARKETING IN PUBLIC LIBRARIES: AN INTERNATIONAL PERSPECTIVE BASED ON THE PUBLIC LIBRARY SERVICE, IFLA / UNESCO GUIDELINES FOR DEVELOPMENT

Marketing Library and Information Services: International Perspectives ◽

10.1515/9783598440199.3.182 ◽

2006 ◽

Keyword(s):

Public Libraries ◽

Public Library ◽

International Perspective ◽

Library Service ◽

The Public

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MARKETING OF LIBRARY AND INFORMATION SERVICES: THE VIEW FROM KNOWLEDGE MANAGEMENT WITHIN THE FINANCIAL SERVICES SECTOR

Marketing Library and Information Services: International Perspectives ◽

10.1515/9783598440199.2.158 ◽

2006 ◽

Keyword(s):

Knowledge Management ◽

Financial Services ◽

Information Services ◽

Services Sector ◽

Financial Services Sector

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MARKETING OF LIBRARY AND INFORMATION SERVICES IN PAKISTAN: A PROFILE

Marketing Library and Information Services: International Perspectives ◽

10.1515/9783598440199.2.111 ◽

2006 ◽

Keyword(s):

Information Services

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MARKETING LIBRARY AND INFORMATION SERVICES IN KENYA

Marketing Library and Information Services: International Perspectives ◽

10.1515/9783598440199.2.103 ◽

2006 ◽

Cited By ~ 2

Keyword(s):

Information Services

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INTRODUCTION

Marketing Library and Information Services: International Perspectives ◽

10.1515/9783598440199.0.ix ◽

2006 ◽

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