MARKETING IN PUBLIC LIBRARIES: AN INTERNATIONAL PERSPECTIVE BASED ON THE PUBLIC LIBRARY SERVICE, IFLA / UNESCO GUIDELINES FOR DEVELOPMENT

Author(s):  
Saori Donkai ◽  
Chieko Mizoue

This chapter describes the present conditions of our aging society, with a particular focus on Japan as a typical example of such a society. In Japan, one in every four individuals is over 65 years of age, and one in eight is over 75 years of age. Further, based on this demographic change to an older population, this chapter discusses a new library service designed to enhance the lives of elderly citizens. The authors explore this new service from the viewpoint of lifelong learning, utilizing the results of recent government surveys and some case studies, such as those done at the Izumo City Hikawa Library and the Akita Prefectural Library in Japan. Although the elderly have been placed within the category of “disabled library patrons,” in recent years, it has become more common to consider the elderly, as a whole, as an individual service category. We should, in the near future, pay more attention to supporting elderly citizens at public libraries to engage them in the development and maintenance of their own communities.


2000 ◽  
Vol 25 (3) ◽  
pp. 41-44
Author(s):  
Deirdre Ellis-King ◽  
Marjory Sliney

In recent years increased interest in the visual arts has led public libraries to increase stock to support this area, to organise exhibitions and to make connections with other arts-related bodies. The recognised extent, quality and value of the public library network lie both in its service to users and in good-quality and centrally located buildings. Imaginative links have been made between the library service and other cultural institutions in Ireland and elsewhere in Europe, particularly in the many thinly populated areas of the country which could otherwise be isolated from the cultural facilities available in the larger conurbations.


2014 ◽  
pp. 874-891
Author(s):  
Saori Donkai ◽  
Chieko Mizoue

This chapter describes the present conditions of our aging society, with a particular focus on Japan as a typical example of such a society. In Japan, one in every four individuals is over 65 years of age, and one in eight is over 75 years of age. Further, based on this demographic change to an older population, this chapter discusses a new library service designed to enhance the lives of elderly citizens. The authors explore this new service from the viewpoint of lifelong learning, utilizing the results of recent government surveys and some case studies, such as those done at the Izumo City Hikawa Library and the Akita Prefectural Library in Japan. Although the elderly have been placed within the category of “disabled library patrons,” in recent years, it has become more common to consider the elderly, as a whole, as an individual service category. We should, in the near future, pay more attention to supporting elderly citizens at public libraries to engage them in the development and maintenance of their own communities.


2012 ◽  
Vol 7 (1) ◽  
pp. 53 ◽  
Author(s):  
Michael Stephens ◽  
Warren Cheetham

Abstract Objective – With adoption of the program world-wide, the Learning 2.0 model has been lauded by library professionals as a mechanism to educate library staff and transform libraries. This study, part of the 2009 CAVAL Visiting Scholar project, seeks to measure the impact and legacy of the model within Australian public libraries to understand what benefits, changes and effects occur. Methods – A national Web-based survey for those who had participated in a learning 2.0 program. Results – The national survey had 384 respondents, and a total of 64 respondents were identified as the public library staff data set for this article. Public library staff reported success in the program and described feelings of increased confidence, inclusivity, and a move to use emerging technologies as part of library service. Conclusion – The analysis yields the following thematic areas of impact and effect: personal practice is enhanced with knowledge and confidence; impact is mainly personal, but organisational changes may follow; the library is using the tools to varying degrees of success, and organizational blocks prevent use of tools. These finding offer evidence that Learning 2.0 programs can have a positive effect on library staff and subsequently on the organization itself.


1987 ◽  
Vol 12 (3) ◽  
pp. 12-15
Author(s):  
Sonia French

The mixed fortunes of art, and of subject specialisation, in British public libraries in recent years is compared to the situation in Denmark where librarianship in the service of art has as its main focus the good of the people. The principles which give art librarianship its own integrity are reiterated and the gradual invasion of public library services by the commercial ethic is rejected. Art librarianship can still achieve new successes, and some of these are noted. The scope for new initiatives which the public library service offers is recognised and new areas for development are suggested, modelled on the international network of Music Information Centres.


2015 ◽  
Vol 43 (2) ◽  
pp. 110-118
Author(s):  
Jacqueline Ann Chelin

Purpose – This paper outlines the aims, activities and outcomes of a project to pilot a reciprocal borrowing scheme between public and academic libraries using existing cards, i.e. public library cards in the academic library and university ID cards in the public libraries. Design/methodology/approach – This is a case study providing practical information about the establishment and promotion of the service, and recounting the feedback from surveys of participants, prospective users and library staff. Findings – The project outcomes indicate that the reciprocal use of existing library cards between institutions and public libraries in a geographical area: was relatively simple once set up; was appreciated by all those who participated; had few teething problems; had had no appreciable impact on the availability of academic stock to University of the West of England (UWE) students; increased public library and academic library usage by target groups, e.g. school students 16 years and over, enabled the public library service to provide a significantly better offer of resources to its community, especially those who needed access to specialised stock, not normally available in a general public library service. Originality/value – The partnership between LibrariesWest (led by South Gloucestershire Libraries) and UWE Bristol Library Services is not unusual. However, the approach taken, i.e. to allow borrowers to use their own libraries’ cards without any data sharing between the respective systems, is fairly unique. The processes involved and the evaluation of the scheme are of value to other prospective partnerships where organisations are geographically aligned.


2021 ◽  
pp. 1-16
Author(s):  
Amber Matthews

While contemporary revisionist narratives frame the public library as a benevolent and neutral community resource, it has existed for over two centuries and has a deeply shaded past. Particularly, public libraries played key roles in projects tied to the industrialist mission of states and the education of select social groups during key historical times. In no uncertain terms, these were inherently racist and colonial projects in which libraries helped proffer socially constructed and politically motivated ideas of race and class. This work draws on relevant and important work in anti-oppression studies, Black studies, critical diversity studies, and Critical Race Theory (CRT) to trouble contemporary revisionist perspectives in public librarianship to show how they further entrench monocultural normativity and structural racism. It also draws on scholarship in anti-racism studies to reimagine possibilities for public librarianship that genuinely reflect its core values of equity and justice.


2017 ◽  
Vol 51 (1) ◽  
pp. 95-105
Author(s):  
Lisbeth Worsøe-Schmidt

The aim is to investigate how digitisation and in particular e-books have changed relations between private players and public institutions within the Danish book world through a case study of eReolen, a private-public partnership functioning as common platform for public libraries’ lending of e-books in Denmark. Traditional and new models of the book world are discussed as the basis of understanding relations between the players. A new way of analysing the field outlined by literary sociologist, Professor Johan Svedjedal, is adopted. The main conclusions are that the lending of e-books has disrupted the traditional understanding and interaction between the public library system and the commercial book market. In addition, the Danish library system through the partnership has taken on a new function in relation to the commercial market, namely acting as the engine in building a market for Danish e-books.


IFLA Journal ◽  
2018 ◽  
Vol 45 (1) ◽  
pp. 34-47 ◽  
Author(s):  
Claudia Șerbănuță

For almost half a century Romania was under a totalitarian regime. In times of severe censorship and information control the communist regime promoted public libraries. This paper will present the main phases of the public library system development and discuss how the state’s emphasis on providing large collections of books influenced library services. As part of an oral history project, this paper will use memories of people who worked in public libraries of various sizes in the 1970s and the 1980s, archival documents and secondary sources to contribute to a more nuanced discussion about the recent history of Romanian public libraries. What were the phases of the development of the national library system and how important was the library collection for the institutional survival of the public library? The paper will also discuss the collection development policy and contrast it with the impoverished professional development within the library system.


2017 ◽  
Vol 26 ◽  
Author(s):  
Matthew Kelly

A new model of the public library is outlined that explicitly links it to its role in support of civil society. The model argues that the ongoing “chaining” of public libraries to direct government oversight and control is deleterious to their ability to actualize their potential. Collateral argument is made that that it is the civil society character rather than the simply free nature of these libraries which needs to be harnessed to help move the conceptualization of the sector away from a reactive model of client service toward a dynamic approach that integrates with the life experiences of clients.


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