scholarly journals Understanding the Influence of Brand Information in Online Purchase Decisions for Health Products

2019 ◽  
pp. 197-204
Author(s):  
Carly Trachtman ◽  
Molly Van Dop ◽  
Sofia Villas-Boas
Keyword(s):  
Purchase Decisions ◽  
Online Purchase ◽  
Health Products ◽  
Brand Information

scholarly journals PENGARUH KEAMANAN, KEPERCAYAAN, DAN PERSEPSI RISIKO TERHADAP KEPUTUSAN PEMBELIAN SECARA ONLINE PADA LAZADA ONLINE SHOP (Studi Pada Mahasiswa Fakultas Ekonomi Universitas Negeri Medan)

2016 ◽  
Vol 11 (2) ◽  
Author(s):  
Toni Hidayat ◽  
T Teviana
Keyword(s):  
College Student ◽  
Perceived Risk ◽  
Structural Equation ◽  
Purchase Decisions ◽  
State University ◽  
Purchasing Decisions ◽  
Accounting Data ◽  
Online Purchase ◽  
Key Word ◽  
Data Collection Technique

This research aims to identify and explain the effect of security, trust, and perceived risk in online purchase decisions at the college student of the Faculty of Economics, State University of Medan. either partially or simultaneously.This research conducted at Faculty of Economics, State University of Medan. Sample size of this research is 96 respondents. College student who become respondents came from the Departments of Management, Department of Economics, and Department of Accounting. Data collection technique used was through a questionnaire which was measure using Likert scale and statistically analyzed using multiple regression analysis with  structural education Y=a+b1X1+b2X2+b3X3+e and processed with SPSS for windows 23.00.The result showed that the security (X1), trust (X2), and perceived risk (X3) simultaneously significantly influence the purchase decision (Y). This is evident from the calculated Fvalue of 18.723 and Ftable of 2,70, so the Fvalue of 18.723 > Ftable of 2,70 of the significance α = 5%. Where the influence of the variable security, trust, and perceived risk in the purchase decisions is 37,9% as indicated by the value of R square is 0.379. while the partial security has a influence on purchasing decisions with the tvalue> ttable is 2,655 > 1,985, trust has a influence on purchasing decisions with the tvalue> ttable is 3,331 > 1,985, but perceived risk has not a influence on purchasing decisions with the tvalue<  ttable is -1.096 < 1,985. Structural equation of the model at can be made with Y=1,595+0,252X1+0,359X2-0,095X3+e. Key Word: Security, Trust, Perceived Risk And Online Purchase Decisions

Web Assurance Seals: How and Why They Influence Consumers' Decisions

2002 ◽  
Vol 16 (2) ◽  
pp. 231-250 ◽  
Author(s):  
Marcus D. Odom ◽  
Anand Kumar ◽  
Laura Saunders
Keyword(s):  
Factor Analysis ◽  
Two Dimensions ◽  
Purchase Behavior ◽  
Purchase Decisions ◽  
Rapid Rate ◽  
Internet Commerce ◽  
Online Purchases ◽  
Online Purchase ◽  
Online Consumers ◽  
The Web

Internet commerce is exploding and predicted to continue growing at a rapid rate for several more years. Online businesses that have a desire to tap into this Internet commerce explosion are seeking ways to convince online browsers to become online purchasers. To achieve this goal, businesses need to find ways to alleviate consumers' fears and concerns about making online purchases. This paper reports on a series of three studies focused on (1) determining the fears and concerns that online consumers have, (2) examining whether the leading brands of web assurance seals (Verisign®, TRUSTe, Good House Keeping, and CPA WebTrust) can help alleviate those fears and concerns, and (3) gaining insights into the process by which web assurance seals can influence consumers' online purchase decisions. This study identified seven distinct concerns that consumers had with purchasing goods/services online. Factor analysis revealed that these concerns were along two dimensions: concerns about the firm and concerns about technology. It was found that the leading brands of web assurance seals addressed only a few of the online purchasers' fears and concerns, and there was a big gap between consumers' needs for assurance and what they felt was being offered by the web seals. Further, it was also found that the process by which web assurance seals influenced consumers' online purchase behavior involved recognition of and familiarity with a particular web assurance seal, and possibly the number of associations consumers made with a particular web assurance seal.

Online Shopping in the United Arab Emirates

2018 ◽  
pp. 668-690
Author(s):  
Salam Abdallah ◽  
Bushra Jaleel
Keyword(s):  
United Arab Emirates ◽  
Online Shopping ◽  
Purchase Decisions ◽  
Functional Characteristics ◽  
Online Purchase ◽  
Web Experience ◽  
Website Features ◽  
Transaction Value

The aim of this paper is to empirically explore the perception of a group of United Arab Emirates (UAE) web users towards e-commerce transactions, study their willingness to trade online, and isolate factors that drive these users towards purchase decisions. The study finds that web users largely use functional characteristics to assess the effectiveness of e-commerce websites, and are driven towards online purchase decisions by factors such as greater security, better value, and convenience. Overall, web experience was defined by the users in terms of three main dimensions; website features, credibility and trust, and transaction value. Practitioners can use these findings to improve their websites and online offers to better serve this market. The paper fills an identified gap in the literature by investigating the perceptions of the UAE web users, and makes a contribution towards studying the concept of online shopping in this region.

How do social-based cues influence consumers’ online purchase decisions? An event-related potential study

2015 ◽  
Vol 16 (1) ◽  
pp. 1-26 ◽  
Author(s):  
Qiuzhen Wang ◽  
Liang Meng ◽  
Manlu Liu ◽  
Qi Wang ◽  
Qingguo Ma
Keyword(s):  
Event Related Potential ◽  
Purchase Decisions ◽  
Online Purchase ◽  
Potential Study
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