The Role of Persuasion in Health‐Related Attitude and Behavior Change

Author(s):  
Colin A. Zestcott ◽  
Jeff Stone
2009 ◽  
Vol 9 ◽  
pp. 272-280 ◽  
Author(s):  
L. A. Conboy ◽  
Ingrid Edshteyn ◽  
Hilary Garivaltis

Ayurveda, the traditional medical system of India, is understudied in western contexts. Using data gathered from an Ayurvedic treatment program, this study examined the role of psychosocial factors in the process of behavior change and the salutogenic process. This observational study examined associations with participation in the 5-day Ayurvedic cleansing retreat program, Panchakarma. Quality of life, psychosocial, and behavior change measurements were measured longitudinally on 20 female participants. Measurements were taken before the start of the program, immediately after the program, and 3 months postprogram. The program did not significantly improve quality of life. Significant improvements were found in self-efficacy towards using Ayurveda to improve health and reported positive health behaviors. In addition, perceived social support and depression showed significant improvements 3 months postprogram after the subjects had returned to their home context. As a program of behavior change, our preliminary results suggest that the complex intervention Panchakarma may be effective in assisting one's expected and reported adherence to new and healthier behavior patterns.


2017 ◽  
Vol 51 (0) ◽  
Author(s):  
Jorge Alexandre Harrison Arroz

ABSTRACT Long-lasting insecticide-treated nets and/or indoor residual spraying, associated with case management, are key interventions in the control of malaria in Africa. The objective of this study is to comment on the role of social and behavior change communication as a potential key intervention in the control of malaria in Mozambique.


2020 ◽  
Vol 54 (12) ◽  
pp. 948-959
Author(s):  
Alexander J Rothman ◽  
Paschal Sheeran

Abstract Background Accelerating advances in health behavior change requires releasing the brake, as well as applying the throttle. This paper discusses six challenges or “brakes” that have slowed progress. Purpose/Methods/Results We engage with six issues that limit investigators’ ability to delineate and test the strategy–target and target–behavior relations that underlie effective interventions according to the experimental medicine approach. We discuss the need for guidance on how to identify the relevant mechanism of action (target) in an intervention and whether a periodic table of health behavior constructs might aid investigators. Experimental and correlational analyses (prospective surveys and behavior change techniques) have been used to test the validity of targets, and we present evidence that there is little agreement among the findings from different research designs. Whereas target engagement is typically analyzed in terms of increasing scores on constructs that impel behavior change, we discuss the role of impeding targets and the benefits of adopting a broader construal of potential targets and approaches to engagement. There is presently a paucity of competitive tests regarding which strategies best engage targets and we discuss empirical criteria and conceptual developments that could enhance the evidence base. Finally, we highlight the need to take “context” or conditional intervention effects more seriously by leveraging the interplay between questions about why interventions work and questions about when and for whom they work. Conclusion Candid appraisal of the challenges facing research on health behavior change can generate new opportunities for theoretical development and offer direction and cumulative impetus for empirical work.


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