Applying the Modality Principle: present Words as Audio Narration Rather than On-Screen Text

Author(s):  
Jesse S. Zolna

The modality principle suggests that presenting words via audio-narration rather than visual-text can improve learning (Mayer, 2001). However, the use of narrations when verbal materials are lengthy can have cognitive costs, and learning from text can be improved when materials are self-paced or provide ample study time. Therefore, there might be circumstances under which using text would actually be better than using narration. In this experiment we compare learning from diagrams that accompany text or narration; we manipulated available study time while also providing learners control over the pace of presentation. The results show that under these conditions, using narration instead of text does not improve learning. Some additional study time improves learning from both narration and text. However, even greater amounts of study time improve learning from narrations but not text. Implications about when to apply the modality principle to multimedia instructional design are discussed.


2017 ◽  
Vol 9 (4/5/6) ◽  
pp. 61-73 ◽  
Author(s):  
Khairuddin Nisa ◽  
Che Zalina Zulkifli ◽  
Nor Azah Abdul Aziz

Author(s):  
Kevin Curran

A podcast is a Web feed containing audio or video files which is then placed on the Internet for anyone to download. What makes the podcast distinct from traditional media like broadcasting and streaming is that the podcast file will arrive in archived form. A Screencast is a digital recording of computer screen output, which contains audio narration. Screencasts are useful for demonstrating simple and complicated new software to others. It is a neat way to show off work, report bugs, and show how a task can be accomplished. Screencasting is a term for recording a movie of a computer screen to a file that others can view. Screencasts are mostly used for tutorials, overview/ tours, reviews, and demonstrations. Screencasts may also be used as a way to enhance regular movie files. A Weblog, or blog, is a Web site were the owner or user of the Web site posts messages on it so that others can log on and read them. Blogs often focus on one subject, for example, if the blogger is a computer programmer, then the topic of his messages is mainly related to programming languages. However, many are using the blogs as online diaries where they post messages describing their daily news or how they feel about certain subjects. Videoblogging is a new form of blogging, which includes posting videos on the Web. It is a new paradigm for people to place aspects of their personal lives on the Web. Videoblogging is rising in popularity partially due to the release of the Video iPod and the availability of videoblogs on iTunes. So this means that with the recent boom in iPod sales, they will see this one as the most updated one and this will also hit the computer industry by storm. The rest of this article examines the new phenomenon of podcasting, screencasting, blogging, and videoblogging.


Perspectives ◽  
2010 ◽  
Vol 18 (3) ◽  
pp. 141-142 ◽  
Author(s):  
Jan-Louis Kruger ◽  
Pilar Orero

2011 ◽  
Vol 25 (4) ◽  
pp. 245-256 ◽  
Author(s):  
Florian Schmidt-Weigand

Abstract.This study aimed to examine if the modality effect is amplified by the matter of animation. Visual dynamics are suspected to increase split attention affordances due to a higher salience and transience compared to static visuals. In two experiments students watched an instruction on the formation of lightning while their eye movements were recorded. Both experiments varied text presentation (spoken, written) and visualization format (dynamic, static) in a 2x2 design. Learning outcomes were measured with verbal retention, visual retention, and transfer tests. Experiment 1 (N = 50) revealed a modality effect (i. e. better performance in spoken text groups) for visual retention but not for verbal retention and transfer. Experiment 2 (N = 60) replicated Experiment 1 with a faster presentation pace, expecting faster presentation to enlarge modality effects. In contrast, Experiment 2 revealed no modality effects in learning outcomes. In both experiments participants spent less time viewing visualizations when text was written. Within written text conditions text was read first and gained more visual attention than visualizations. Viewing time did not significantly vary between dynamic and static visualizations. Thus, animation did neither affect viewing behavior nor learning outcome. Moreover, the lack of effects in a standard manipulation of text modality cast doubts on the reliability of modality effects and, hence, on the validity of a general modality principle.


Sign in / Sign up

Export Citation Format

Share Document