Using Stated Preference and Prior Purchase Intention in the Estimation of Willingness to Pay a Premium for Genetically Modified Foods

Agribusiness ◽  
2012 ◽  
Vol 28 (1) ◽  
pp. 103-117 ◽  
Author(s):  
Jeng-Tung Chiang ◽  
Chen-Yen Lin ◽  
Tsu-Tan Fu ◽  
Chen-Hsin Chen
Keyword(s):  
Willingness To Pay ◽  
Purchase Intention ◽  
Stated Preference ◽  
Genetically Modified ◽  
Genetically Modified Foods

The Marketing of Genetically Modified Food With Direct and Indirect Consumer Benefits: An Analysis of Willingness to Pay

2018 ◽  
Vol 24 (2) ◽  
Author(s):  
Grant Alexander Wilson ◽  
David Di Zhang
Keyword(s):  
Willingness To Pay ◽  
Purchase Intention ◽  
Genetically Modified ◽  
Food Marketing ◽  
Genetically Modified Food ◽  
Genetically Modified Foods ◽  
Consumer Benefits ◽  
Food Advertisements ◽  
Value Propositions ◽  
Insight Into

Genetically modified foods have traditionally been marketed as having direct industry benefits.  Whereas, consumer benefits of genetically modified foods have been largely indirect, through price reduction.  This study explores the marginal effects of differing value propositions on consumers’ acceptance and willingness to pay for genetically modified foods among Canadians.  Consumers’ exposure to genetically food advertisements with industry-oriented benefits lowered both purchase intention and willingness to pay for genetically modified food.  Consumers’ exposure to non-genetically modified food advertisements with direct consumer benefits increased both purchase intention and willingness to pay.  Most noteworthy, consumers’ exposure to genetically modified food advertisements with both direct consumer benefits and industry-oriented benefits increased their willingness to pay.  These findings provide insight into the future of successful genetically modified food marketing.  

Consumer Acceptance and Willingness-to-Pay for Genetically Modified Foods with Enhanced Vitamin Levels

2016 ◽  
pp. 195-206 ◽  
Author(s):  
Hans De Steur ◽  
Dieter Blancquaert ◽  
Simon Strobbe ◽  
Shuyi Feng ◽  
Jeroen Buysse ◽  
...  
Keyword(s):  
Willingness To Pay ◽  
Genetically Modified ◽  
Consumer Acceptance ◽  
Genetically Modified Foods

scholarly journals Marketing Clues on the Label Raise the Purchase Intention of Genetically Modified Food

2021 ◽  
Vol 13 (17) ◽  
pp. 9970
Author(s):  
Dan Jiang ◽  
Guangling Zhang
Keyword(s):  
Purchase Intention ◽  
Genetically Modified ◽  
Environmental Information ◽  
Genetically Modified Food ◽  
Young Generation ◽  
Genetically Modified Foods ◽  
Functional Information ◽  
Willingness To Buy ◽  
Marketing Information ◽  
Information Consumers

As more and more genetically modified foods (GMFs) must be labeled, adding more information to increase the willingness to buy genetically modified food has become the focus of scholars and enterprises. Most current studies have confirmed that the consumer attitudes and purchase intention toward GMFs are not good. This study aims to match consumers’ different information-processing mechanisms by adding marketing information clues and regulating their purchase intentions by contradictory attitudes towards GMFs. According to the interest demands of GMFs, the marketing clue information was divided into functional information and environmental information. Through two studies, we find that consumers are more inclined to environmental information than heuristic. Functional information is more attractive to males, and the young generation prefers ecological information. Consumers with high ambivalence towards genetically modified foods are more inclined to choose environmental attribute information.

scholarly journals Consumers’ Perception About Genetically Modified Foods and Their Purchase Intention in the City Center of Hatay, Turkey

2016 ◽  
Vol 4 (11) ◽  
pp. 952 ◽  
Author(s):  
Ahmet Duran Çelik ◽  
Erdal Dağıstan
Keyword(s):  
Risk Perceptions ◽  
Purchase Intention ◽  
Genetically Modified ◽  
Genetically Modified Foods ◽  
City Center ◽  
Face To Face ◽  
Perceptions And Attitudes ◽  
The Face ◽  
Survey Results ◽  
The City

In this study consumers’ perception of, and purchase intention for genetically modified foods were examined in the city center of Hatay. The data of the 343 surveys were collected by using the face to face interview method. The data were analyzed by means of Likert Scale, and Spearman Correlation Analysis. According to the survey results, consumers’ risk perceptions about genetically modified foods are quite high. Consumers don’t willingly purchase genetically modified foods, and they intend to consume foods grown in traditional methods. High risk perceptions have a determining role on consumers’ views about genetically modified foods and their purchase intention for them. Another outcome from this study is that consumers’ awareness and knowledge levels about genetically modified foods are quite low, and that their perceptions and attitudes are mostly based on biases.

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