Trait mindfulness and cross‐cultural sales performance: The role of perceived cultural distance

2021 ◽  
Author(s):  
Peerayuth Charoensukmongkol ◽  
Arti Pandey
Keyword(s):  
Cultural Distance ◽  
Sales Performance ◽  
Cross Cultural ◽  
Trait Mindfulness ◽  
Perceived Cultural Distance

The role of perceived cultural distance in the acculturation of exchange students in Russia

2007 ◽  
Vol 31 (2) ◽  
pp. 181-197 ◽  
Author(s):  
Irina Galchenko ◽  
Fons J.R. van de Vijver
Keyword(s):  
Cultural Distance ◽  
Exchange Students ◽  
Perceived Cultural Distance

scholarly journals The role of subnational cultural value on animosity: the China-South Korea THAAD crisis

2020 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Jeoung Yul Lee ◽  
Joong In Kim ◽  
Alfredo Jiménez ◽  
Alessandro Biraglia
Keyword(s):  
Cultural Differences ◽  
Purchase Intention ◽  
Quality Evaluation ◽  
Cultural Distance ◽  
Cross Cultural ◽  
Chinese Consumers ◽  
Content Type ◽  
Cross Cultural Differences ◽  
The Relationship

PurposeThis study examines the impact of situational and stable animosities on quality evaluation and purchase intention while also testing the moderating effects of within- and cross-country cultural distance. It focuses on the case of the US THAAD missile defense system deployment in South Korea (hereafter, Korea) and investigates how the resulting Chinese consumers' animosity affects their quality evaluation of, and purchase intention toward, Korean cosmetics.Design/methodology/approachThis study utilizes a quantitative approach based on a survey and structural equation modeling. The sample comprises 376 Chinese consumers from 19 Chinese regions.FindingsThe results indicate that both stable and situational animosities are negatively associated with purchase intention toward Korean cosmetics. However, their effects on quality evaluation are different. While stable animosity is negatively related to product quality evaluation, situational animosity has no such negative association. Finally, the cultural distance between Chinese regions and Korea strengthens the negative relationship between stable and situational animosities and purchase intention.Research limitations/implicationsThe study contributes by better unraveling the effects of stable and situational animosities on perceived product quality. The empirical context is unique because it allows the authors to investigate the relationship between Chinese antagonism toward the THAAD deployment in Korea and Chinese consumers' stable and situational animosities in terms of their quality evaluation of, and purchase intention toward, imported Korean cosmetics. Hence, this study contributes to the literature on consumer animosity by empirically testing the moderating effect of within- and cross-country cultural distance on the relationship between stable and situational animosities and purchase intention.Practical implicationsThe study has relevant practical implications, notably for Korean exporters' marketing management and within- and cross-cultural management. The results suggest that countermeasures are needed because Chinese consumers' stable and situational animosities are negatively related to their purchase intention toward Korean cosmetics. Moreover, the findings provide the insight that when foreign firms export culture-sensitive products to a large, multicultural country, their managers should pay attention to within- and cross-cultural differences simultaneously.Originality/valuePrevious studies have shown that the effects of animosity on product evaluation and purchase intention differ depending on the animosity dimension, product type, country and the situation causing animosity, among others. However, the existing literature on animosity has neglected the reality that within-cultural differences in a single large emerging market are relevant to explaining the concept of animosity and its effect on the purchase intention toward culture-sensitive products. Furthermore, none of the animosity studies have touched on the important moderating role of within- and cross-cultural differences between a large and multicultural importing country and a brand's home country in this manner. Therefore, the study fills this gap by empirically examining whether different moderating effects of stable and situational animosities exist for a specific conflict situation caused by a military issue and investigates the causes of these different effects.

The Effects of Negative Cross-Cultural C2C Interaction on the Customer Attitude: By Perceived Cultural Distance and Intercultural Competence

2016 ◽  
Vol 29 (6) ◽  
pp. 1023-1049
Author(s):  
Eunjeong Lee ◽  
◽  
Manyoung Jang ◽  
Taekyung Lee ◽  
Gidu Kang ◽  
...  
Keyword(s):  
Intercultural Competence ◽  
Cultural Distance ◽  
Cross Cultural ◽  
Customer Attitude ◽  
Perceived Cultural Distance

Unlocking Expatriates’ Job Creativity: The Role of Cultural Learning, and Metacognitive and Motivational Cultural Intelligence

2017 ◽  
Vol 13 (4) ◽  
pp. 767-794 ◽  
Author(s):  
Xiao-Jun Xu ◽  
Xiao-Ping Chen
Keyword(s):  
Cultural Intelligence ◽  
Cultural Distance ◽  
Cross Cultural ◽  
Cultural Learning ◽  
Crucial Component ◽  
Domain Learning ◽  
Expatriate Management ◽  
Nuanced Understanding ◽  
Motivational Cultural Intelligence

ABSTRACTIn this article, we extend Amabile's componential theory of creativity to account for cross-cultural creativity by conceptualizing cultural learning as a crucial component in the creativity relevant process. We hypothesize a significant positive relationship between cultural learning and expatriates’ cross-cultural job creativity, and that this relationship will be enhanced by domain learning and the cultural distance between the host and home countries. Moreover, we propose that expatriates with higher metacognitive and motivational cultural intelligence will engage in greater cultural learning, which in turn will be related to job creativity. Data from 219 expatriate-supervisor dyads of 36 Chinese multinational companies reveal that metacognitive CQ and motivational CQ are indeed positive antecedents to cultural learning, which in turn positively relates to cross-cultural job creativity, especially for high domain learning expatriates who work in a foreign culture not vastly different from home. Our findings make significant contributions to the existing literature on creativity and provide nuanced understanding of the relationship between cultural intelligence, cultural learning and cross-cultural job creativity. Our findings also have important implications for expatriate management.

scholarly journals Examining the role of attribution and intercultural competence in intercultural service encounters

2014 ◽  
Vol 28 (2) ◽  
pp. 159-170 ◽  
Author(s):  
Jackie Tam ◽  
Piyush Sharma ◽  
Namwoon Kim
Keyword(s):  
Customer Satisfaction ◽  
Intercultural Competence ◽  
Cultural Distance ◽  
Future Research ◽  
Service Encounters ◽  
Content Type ◽  
Culture Distance ◽  
Perceived Cultural Distance ◽  
The Relationship

Purpose – This study aims to develop a model based on attribution theory and intercultural literature to explain the underlying customer satisfaction process in intercultural service encounters. Design/methodology/approach – In-depth interviews were used to develop an understanding of customer experience and evaluations in intercultural service encounters. A quasi-experiment with 236 customers was used to empirically examine the relationships between perceived culture distance, cultural attribution, intercultural competence and customer satisfaction. Findings – Perceived culture distance is positively related to customer satisfaction, with cultural attribution mediating the relationship between perceived cultural distance and customer satisfaction, and partially mediating the moderating effect of intercultural competence on the relationship between perceived culture distance and customer satisfaction. Research limitations/implications – This study focuses on cultural attribution in intercultural service encounters. It is acknowledged that there are other attribution dimensions such as stability and controllability which may interact with perceived culture distance and influence subsequent customer satisfaction evaluation. Future research should consider these various dimensions and examine their mediating role in customer satisfaction. Practical implications – It is recommended that service firms educate their customers of diverse cultures about local norms and practices, and proactively manage their expectations throughout the service experience. Originality/value – Despite the growing importance of intercultural service encounters, the findings of the relationship between perceived cultural distance and customer satisfaction are mixed. This study contributes to the literature by advancing our theoretical knowledge and empirical evidence of the role of cultural attribution and intercultural competence in intercultural service encounters.

scholarly journals Predicting Trustworthiness Across Cultures: An Experiment

2021 ◽  
Vol 12 ◽  
Author(s):  
Adam Zylbersztejn ◽  
Zakaria Babutsidze ◽  
Nobuyuki Hanaki
Keyword(s):  
Social Behavior ◽  
Social Interactions ◽  
Cultural Distance ◽  
Cross Cultural ◽  
Ongoing Debate ◽  
Culturally Different ◽  
Thin Slices ◽  
Different Populations ◽  
Target Agent

We contribute to the ongoing debate in the psychological literature on the role of “thin slices” of observable information in predicting others' social behavior, and its generalizability to cross-cultural interactions. We experimentally assess the degree to which subjects, drawn from culturally different populations (France and Japan), are able to predict strangers' trustworthiness based on a set of visual stimuli (mugshot pictures, neutral videos, loaded videos, all recorded in an additional French sample) under varying cultural distance to the target agent in the recording. Our main finding is that cultural distance is not detrimental for predicting trustworthiness in strangers, but that it may affect the perception of different components of communication in social interactions.

scholarly journals Role of personal cultural orientations in intercultural service encounters

2016 ◽  
Vol 30 (2) ◽  
pp. 223-237 ◽  
Author(s):  
Piyush Sharma ◽  
Zhan Wu ◽  
Yong Su
Keyword(s):  
Experimental Design ◽  
Service Quality ◽  
Cultural Differences ◽  
Cultural Distance ◽  
Service Encounters ◽  
Content Type ◽  
Cultural Orientations ◽  
Perceived Cultural Distance ◽  
Service Managers

Purpose The purpose of this paper is to address a long-standing gap in current research on intercultural service encounters, by exploring the direct and indirect roles of four personal cultural orientations (PCOs) [independence, interdependence (INT), risk aversion (RSK) and ambiguity intolerance (AMB)]. Design/methodology/approach A 2 × 2 between-subjects experimental design with customers in two countries (Australia and China) using scenarios to manipulate service outcome (failure or success) and photos of foreigners as customer or employee to prime perceived cultural distance (PCD). Findings Customers with higher (vs lower) independence perceive greater interaction comfort, service quality and satisfaction (SAT) and are affected to a lesser extent by PCD and service outcome, but those with higher (vs lower) RSK or AMB perceive lower interaction comfort, service quality and SAT and are affected more strongly by PCD and service outcome. Research limitations/implications The authors used an “experimental” design with “imaginary” service scenarios to collect data in “two” countries using “four” PCOs for greater control in this paper, but all of these choices may restrict the generalizability of the findings. Practical implications Service managers need to look beyond visible cultural differences, such as ethnicity, nationality and language, and focus more on the invisible cultural differences in customs, values and norms, as reflected by the four PCOs in this paper. Originality/value The authors extend prior research on intercultural service encounters by exploring the moderating effects of PCOs on the influence of service outcome and PCD on interaction comfort, service quality and SAT.

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