The case of an innovative Czech software company provoked broader research about the pro-innovative environment in a post-communist country. Creative potential and a drive for wealth are present in the nation as well as a few negative factors influencing the current business environment. Necessary changes have already been undertaken from the governmental level to upgrade the National, Corporate and Professional cultures and to foster innovation. However, a bottom-up initiative may be decisive for any future business success. Historical as well as current positive business cases may serve as useful role models.