Academic journals' usernames and the threat of fraudulent accounts on social media

2021 ◽  
Author(s):  
Adam Coates
Keyword(s):  
Social Media ◽  
Academic Journals

Social media for the regional anesthesiologist: can we use it in place of medical journals?

2019 ◽  
Vol 45 (3) ◽  
pp. 239-242
Author(s):  
Bryant Winston Tran ◽  
Sabrina Kaur Dhillon ◽  
Astrid Regina Overholt ◽  
Marc Huntoon
Keyword(s):  
Social Media ◽  
Regional Anesthesia ◽  
Academic Journals ◽  
Academic Journal ◽  
Public Forum ◽  
Medical Journals ◽  
Use Of Social Media ◽  
Online Regulation ◽  
Anecdotal Information

The regional anesthesia community regularly uses social media for advocacy and education. Well-known leaders in the field are willing to share their opinions with colleagues in a public forum. Some visionaries predict that the influence of social media will soon transcend that of the traditional academic journal. While physicians support the use of social media, an trend may exist toward anecdotal information. Does a lack of online regulation along with a bias towards self-promotion cloud meaningful discussion? In order to avoid the pitfalls of social media, thoughtful communication will help regional anesthesiologists promote their subspecialty. Mindful dialog, promotion of academic journals, and professional etiquette will help maintain a collegial environment.

Marketing 4.0

Web Services ◽  
2019 ◽  
pp. 2172-2195 ◽  
Author(s):  
Ana Isabel Jiménez-Zarco ◽  
Asher Rospigliosi ◽  
María Pilar Martínez-Ruiz ◽  
Alicia Izquierdo-Yusta
Keyword(s):  
Social Media ◽  
Big Data ◽  
Marketing Strategies ◽  
The Internet ◽  
Academic Journals ◽  
Is Research ◽  
Brand Relationship ◽  
Marketing Approach ◽  
Internet And Social Media

Marketing evolves in parallel with technology. During the last five years, Marketing 3.0 has become the most innovative marketing approach, but of growing, is research focusing on Marketing 4.0: the marketing of big data. Much has been speculated, but academic journals have published little about Marketing 4.0. Maybe, because the total understanding of Marketing 4.0 requires: firstly, a depth knowledge about the evolution of marketing, especially about Marketing 3.0, and secondly, an analysis of how a range of technology –not only the Internet and social media- can be used to design marketing strategies that enhance the brand-consumer relationship. Taking into account how consumers' behavior has been changing since the beginning of this century, this chapter seeks to review Marketing 4.0 concepts, analyzing how big data can be used to enhance the consumer-brand relationship.

Marketing 4.0

2017 ◽  
pp. 94-117 ◽  
Author(s):  
Ana Isabel Jiménez-Zarco ◽  
Asher Rospigliosi ◽  
María Pilar Martínez-Ruiz ◽  
Alicia Izquierdo-Yusta
Keyword(s):  
Social Media ◽  
Big Data ◽  
Marketing Strategies ◽  
The Internet ◽  
Academic Journals ◽  
Is Research ◽  
Brand Relationship ◽  
Marketing Approach ◽  
Internet And Social Media

Marketing evolves in parallel with technology. During the last five years, Marketing 3.0 has become the most innovative marketing approach, but of growing, is research focusing on Marketing 4.0: the marketing of big data. Much has been speculated, but academic journals have published little about Marketing 4.0. Maybe, because the total understanding of Marketing 4.0 requires: firstly, a depth knowledge about the evolution of marketing, especially about Marketing 3.0, and secondly, an analysis of how a range of technology –not only the Internet and social media- can be used to design marketing strategies that enhance the brand-consumer relationship. Taking into account how consumers' behavior has been changing since the beginning of this century, this chapter seeks to review Marketing 4.0 concepts, analyzing how big data can be used to enhance the consumer-brand relationship.

Use of Facebook as a Tool for Knowledge Dissemination in Dermatology

2014 ◽  
Vol 18 (5) ◽  
pp. 341-344 ◽  
Author(s):  
Whan Kim ◽  
Ronald Vender
Keyword(s):  
Social Media ◽  
Knowledge Dissemination ◽  
Academic Journals ◽  
Patient Centered ◽  
The Public ◽  
Professional Societies ◽  
Facebook Pages

Background: The presence of dermatology-related platforms in social media has been acknowledged; however, the level of engagement of the public with these platforms has not been evaluated. Objective: To use the Engagement Rate to assess the level of engagement of the public with Facebook pages devoted to dermatology. Methods: A search on Facebook identified Facebook pages for dermatology academic journals, professional societies, and patient-centered groups with the highest number of Facebook likes. Then the Yearly Page Engagement Rate was calculated for each Facebook page. Results: The robust average of the Yearly Page Engagement Rate was 0.673 for academic journals, 0.313 for professional societies, and 1.563 for patient-centered groups. Conclusion: Patient-centered groups engaged with their fans most effectively. Engagement is a key determinant of a fan's exposure to the contents of the page and hence a gauge of whether the fans who “liked” the page continue to remain engaged or not.

Where Social Media Meets AAC

ASHA Leader ◽  
2015 ◽  
Vol 20 (7) ◽  
Author(s):  
Vicki Clarke
Keyword(s):  
Social Media

Making Twitter Work For You

ASHA Leader ◽  
2013 ◽  
Vol 18 (5) ◽  
Keyword(s):  
Social Media ◽  
Public Relations ◽  
Speech Language Pathologists

As professionals who recognize and value the power and important of communications, audiologists and speech-language pathologists are perfectly positioned to leverage social media for public relations.

Doctors employ social media

2013 ◽  
Vol 44 (1) ◽  
pp. 4
Author(s):  
Jane Anderson
Keyword(s):  
Social Media
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