Social influence: The role of self-monitoring when making social comparisons

Richard J. Harnish; K. Robert Bridges

doi:10.1002/mar.20141

Social influence: The role of self-monitoring when making social comparisons

Psychology and Marketing ◽

10.1002/mar.20141 ◽

2006 ◽

Vol 23 (11) ◽

pp. 961-973 ◽

Cited By ~ 15

Author(s):

Richard J. Harnish ◽

K. Robert Bridges

Keyword(s):

Social Influence ◽

Social Comparisons ◽

Self Monitoring

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Social influence processes on adolescents’ food likes and consumption: the role of parental authoritativeness and individual self-monitoring

Journal of Applied Social Psychology ◽

10.1111/jasp.12335 ◽

2015 ◽

Vol 46 (2) ◽

pp. 114-128 ◽

Cited By ~ 7

Author(s):

Margherita Guidetti ◽

Nicoletta Cavazza ◽

Mark Conner

Keyword(s):

Social Influence ◽

Self Monitoring ◽

Individual Self

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Individual Differences in the Name Similarity Effect

Journal of Individual Differences ◽

10.1027/1614-0001/a000133 ◽

2014 ◽

Vol 35 (2) ◽

pp. 111-118

Author(s):

Daniel J. Howard ◽

Roger A. Kerin

Keyword(s):

Individual Differences ◽

Impression Management ◽

Interactive Effect ◽

Purchase Intentions ◽

Brand Attitude ◽

Self Monitoring ◽

Similarity Effect ◽

And Behavior ◽

Usage Context

The name similarity effect is the tendency to like people, places, and things with names similar to our own. Although many researchers have examined name similarity effects on preferences and behavior, no research to date has examined whether individual differences exist in susceptibility to those effects. This research reports the results of two experiments that examine the role of self-monitoring in moderating name similarity effects. In the first experiment, name similarity effects on brand attitude and purchase intentions were found to be stronger for respondents high, rather than low, in self-monitoring. In the second experiment, the interactive effect observed in the first study was found to be especially true in a public (vs. private) usage context. These findings are consistent with theoretical expectations of name similarity effects as an expression of egotism manifested in the image and impression management concerns of high self-monitors.

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Social and Temporal Comparisons as Moderators of Psychological Resources Associations With Wellbeing

Journal of Individual Differences ◽

10.1027/1614-0001/a000193 ◽

2016 ◽

Vol 37 (2) ◽

pp. 96-104 ◽

Cited By ~ 1

Author(s):

Hasida Ben-Zur

Keyword(s):

Life Satisfaction ◽

Positive Affect ◽

Subjective Wellbeing ◽

Social Comparisons ◽

Self Esteem ◽

Psychological Resources ◽

Low Levels ◽

Age Range ◽

General Wellbeing

Abstract. The current study investigated the associations of psychological resources, social comparisons, and temporal comparisons with general wellbeing. The sample included 142 community participants (47.9% men; age range 23–83 years), who compared themselves with others, and with their younger selves, on eight dimensions (e.g., physical health, resilience). They also completed questionnaires assessing psychological resources of mastery and self-esteem, and three components of subjective wellbeing: life satisfaction and negative and positive affect. The main results showed that high levels of psychological resources contributed to wellbeing, with self-enhancing social and temporal comparisons moderating the effects of resources on certain wellbeing components. Specifically, under low levels of mastery or self-esteem self-enhancing social or temporal comparisons were related to either higher life satisfaction or positive affect. The results highlight the role of resources and comparisons in promoting people’s wellbeing, and suggest that self-enhancing comparisons function as cognitive coping mechanisms when psychological resources are low.

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