Applying the marketing concept to cultural organisations: an empirical study of the relationship between market orientation and performance

2002 ◽  
Vol 7 (2) ◽  
pp. 182-193 ◽  
Author(s):  
Brenda Gainer ◽  
Paulette Padanyi
2014 ◽  
Vol 22 (01) ◽  
pp. 1-25 ◽  
Author(s):  
Chang Soo Sung ◽  
David Y. Choi ◽  
Daeeop Kim ◽  
Woo Jin Lee

Do entrepreneurial companies make responsible corporate citizens? In this paper, we examine the relationship between companies' entrepreneurial orientation and their corporate citizenship. An empirical study consisting of 261 South Korean firms reveals that entrepreneurial orientation does not have direct causal effect on corporate citizenship. Analysis also shows that market orientation has full mediation effect between entrepreneurial orientation and corporate citizenship. The findings indicate that entrepreneurial companies may indeed act more responsibly if they are also market oriented. Practical implications are discussed.


2020 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Zaynab Dadzie ◽  
Ahmed Agyapong ◽  
Abdulai Suglo

Purpose This study aims to examine the mediating role of internationalization in the relationship between the dimensions of entrepreneurial orientation (EO) and performance, empirical study of small and medium scale enterprises (SMEs) in a developing nation. Design/methodology/approach The study uses a sample of 158 exporting SMEs based in the sub-Saharan developing economy, Ghana. The use of hierarchical regression (ordinary least square analysis) was used by the researcher to assess the suggested model of the study. Findings Largely supporting the conjectural predictions, the study indicates that EO positively and significantly influences performance; internationalization fully mediates the relationship between innovativeness and performance of export firms; internationalization fully mediates the relationship between risk-taking and performance of export firms; and finally, internationalization partially mediates the relationship between competitive aggressiveness and performance of export firms. Managers are, therefore, encouraged to strategically develop both their EO and internationalization, as the study has confirmed that EO has both a direct and indirect relationship with performance. Originality/value This study integrated a resource-based view of the firm and international entrepreneurship theory as a theoretical foundation. Theoretically, internationalization’s mediating role reveals the relevance of this construct in the linkage between entrepreneurial orientation and firm performance. Furthermore, the study extends the entrepreneurial orientation concept to the international business literature by estimating and testing models of the mediating link between entrepreneurial orientation and performance. Moreover, the study seeks to broaden the knowledge of entrepreneurial orientation and its relationship with performance in small and medium businesses. The study further extends the limited studies on performance, driven by entrepreneurial orientation and internationalization in a developing nation (Ghanaian) context. This paper besides seeks to highlight the impact of entrepreneurial orientation on performance when channeled through internationalization. The study also reveals the dimensions of entrepreneurial orientation to be important antecedents of internationalization, in attempts at unearthing the critical predictors of firm performance, especially those of international characteristics.


2011 ◽  
Vol 3 (1) ◽  
pp. 1-7 ◽  
Author(s):  
Gholamreza Jandaghi ◽  
Ali Mokhles . ◽  
Hassan Kharazi .

The key of successes by service providers can be found in their market-orientation. These are organizations which pay more attention to customers and rivals and attempt to provide services with the highest quality. Present paper has studied experimentally the relationship between market-orientation and performance of agencies and brokers of Asia Insurance Company in Kerman province. Here, the scale of market-orientation in service sector is applied. The methodology is field study and the tool to gather information is questionnaire. Factors analysis shows that there are four hidden aspects in the title of market-orientation: customer-orientation, rival-orientation, organizational responsiveness, propensity to customer satisfaction. Findings suggest that customer–orientation and propensity to customer satisfaction have remarkable impacts on performance relative to other aspects. Rival-orientation has lower impact on performance and organizational responsive has an inconsistency relationship with performance.


Sign in / Sign up

Export Citation Format

Share Document