Gender, Race, and Perceived Similarity Effects in Developmental Relationships: The Moderating Role of Relationship Duration

2002 ◽  
Vol 61 (2) ◽  
pp. 240-262 ◽  
Author(s):  
Daniel B. Turban ◽  
Thomas W. Dougherty ◽  
Felissa K. Lee
2018 ◽  
Vol 2018 (1) ◽  
pp. 17653
Author(s):  
Rommel O. Salvador ◽  
Elizabeth A. Alexander ◽  
Anita D. Bhappu

2019 ◽  
Vol 62 (1) ◽  
pp. 79-94
Author(s):  
Xiao Xiao Wu ◽  
Woo Jin Choi ◽  
JaeHong Park

Negative spillovers due to firms’ product-harm crises have attracted the attention of marketing researchers owing to the devastating and irrecoverable damage they can cause. Despite the extensive research undertaken on this topic, studies concerning spillovers across competing brands from different companies are relatively scant. Drawing upon self-construal theory, we propose that spillover effects across competing brands from different companies may vary depending on consumers’ self-construal and on the perceived similarity between the brands. The results of two studies show that, when the brands’ perceived similarity is high, the spillover effect of a product-harm crisis on a competing brand from a different company is greater for consumers with interdependent self-construal than for those with independent self-construal. Our findings extend the theoretical knowledge of spillover effects and provide meaningful managerial implications for global corporations.


Crisis ◽  
2020 ◽  
Vol 41 (2) ◽  
pp. 82-88 ◽  
Author(s):  
Bob Lew ◽  
Ksenia Chistopolskaya ◽  
Yanzheng Liu ◽  
Mansor Abu Talib ◽  
Olga Mitina ◽  
...  

Abstract. Background: According to the strain theory of suicide, strains, resulting from conflicting and competing pressures in an individual's life, are hypothesized to precede suicide. But social support is an important factor that can mitigate strains and lessen their input in suicidal behavior. Aims: This study was designed to assess the moderating role of social support in the relation between strain and suicidality. Methods: A sample of 1,051 employees were recruited in Beijing, the capital of China, through an online survey. Moderation analysis was performed using SPSS PROCESS Macro. Social support was measured with the Multidimensional Scale of Perceived Social Support, and strains were assessed with the Psychological Strains Scale. Results: Psychological strains are a good predictor of suicidality, and social support, a basic need for each human being, moderates and decreases the effects of psychological strains on suicidality. Limitations: The cross-sectional survey limited the extent to which conclusions about causal relationships can be drawn. Furthermore, the results may not be generalized to the whole of China because of its diversity. Conclusion: Social support has a tendency to mitigate the effects of psychological strains on suicidality.


Sign in / Sign up

Export Citation Format

Share Document