The Moderating Role of Intergroup Contact in Race Composition, Perceived Similarity, and Applicant Attraction Relationships

Research on intergroup contact has recently begun to examine how individual differences moderate the reduction of prejudice. We extend this work by examining the moderating role of diversity beliefs, i.e., the strength of individuals’ beliefs that society benefits from ethnic diversity. Results of a survey among 255 university students in the United States show that the relationship between contact and reduced prejudice is stronger for individuals holding less favorable diversity beliefs compared to those with more positive diversity beliefs. Likewise, the relationship between contact and perceived importance of contact is stronger for people with less favorable diversity beliefs. Together with previously reported moderator effects, these results suggest that contact especially benefits people who are the most predisposed to being prejudiced.

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It's who you Know. Political Influence on Anti-Immigrant Attitudes and the Moderating Role of Intergroup Contact

Sociological Research Online ◽

10.5153/sro.3622 ◽

2015 ◽

Vol 20 (3) ◽

pp. 62-78 ◽

Cited By ~ 6

Author(s):

Andrea Bohman

Keyword(s):

Intergroup Contact ◽

Political Influence ◽

European Social Survey ◽

Social Survey ◽

Personal Experiences ◽

Native Populations ◽

Using Data ◽

Political Framing ◽

Moderating Role

This study examines whether political frames influence anti-immigrant attitudes among native populations in 21 European countries, and if this relationship is somehow moderated by personal experiences of intergroup contact. Using data from the Comparative Manifesto Project and European Social Survey, two indicators of intergroup contact are tested: immigrant friends and immigrant colleagues, to see whether they can counter the effect of nationalistic political framing. The analysis reveals a positive relationship between nationalistic frames and anti-immigrant attitudes that is moderated by experiences of intergroup contact. In this sense, extensive contact with immigrants seems to inoculate individuals against political influences. The results contribute to a better understanding of both the role of political contexts and of the consequences of intergroup contact.

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Decision Comprehensiveness and Team Performance: The Moderating Role of Perceived Similarity

Academy of Management Proceedings ◽

10.5465/ambpp.2018.17653abstract ◽

2018 ◽

Vol 2018 (1) ◽

pp. 17653

Author(s):

Rommel O. Salvador ◽

Elizabeth A. Alexander ◽

Anita D. Bhappu

Keyword(s):

Team Performance ◽

Perceived Similarity ◽

Moderating Role

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Conditional secondary transfer effect: The moderating role of moral credentials and prejudice

Group Processes & Intergroup Relations ◽

10.1177/1368430220940401 ◽

2020 ◽

pp. 136843022094040

Author(s):

Inga Jasinskaja-Lahti ◽

Loris Vezzali ◽

Mona Ranta ◽

Maria Giuseppina Pacilli ◽

Mauro Giacomantonio ◽

...

Keyword(s):

Intergroup Contact ◽

Transfer Effect ◽

Intergroup Attitudes ◽

Survey Experiment ◽

Moral Licensing ◽

Majority Group ◽

Secondary Transfer ◽

Group Members ◽

Moderating Role

This survey experiment examined the role of prejudice and moral licensing as two moderators of the secondary transfer effect (STE) of positive and negative intergroup contact. We collected a quota-randomized sample of 299 majority Finns (52.6% female; experimental condition: n = 118, control condition: n = 181) in order to test whether moral credentials prevent attitude generalization (from primary towards secondary outgroup), particularly among prejudiced individuals. The results showed that STEs of both positive and negative contact were prevented among more prejudiced majority group members who had the possibility to obtain moral credentials in the moral licensing task. These results point at the unstable nature of attitude generalization in STE among prejudiced individuals and at the potential of a normative moral act to intervene into the generalization of intergroup attitudes following intergroup contact. We discuss these findings in relation to the literature on moral licensing and moral reinforcement, framing them in the context of an integration of contact research and research on morality in general.

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“I” see Samsung, but “we” see Samsung and LG: The moderating role of consumers’ self-construals and perceived similarity in spillover effect of product-harm crisis

International Journal of Market Research ◽

10.1177/1470785319866404 ◽

2019 ◽

Vol 62 (1) ◽

pp. 79-94

Author(s):

Xiao Xiao Wu ◽

Woo Jin Choi ◽

JaeHong Park

Keyword(s):

Spillover Effect ◽

Spillover Effects ◽

Theoretical Knowledge ◽

Perceived Similarity ◽

Self Construal ◽

Interdependent Self ◽

Global Corporations ◽

Managerial Implications ◽

Moderating Role

Negative spillovers due to firms’ product-harm crises have attracted the attention of marketing researchers owing to the devastating and irrecoverable damage they can cause. Despite the extensive research undertaken on this topic, studies concerning spillovers across competing brands from different companies are relatively scant. Drawing upon self-construal theory, we propose that spillover effects across competing brands from different companies may vary depending on consumers’ self-construal and on the perceived similarity between the brands. The results of two studies show that, when the brands’ perceived similarity is high, the spillover effect of a product-harm crisis on a competing brand from a different company is greater for consumers with interdependent self-construal than for those with independent self-construal. Our findings extend the theoretical knowledge of spillover effects and provide meaningful managerial implications for global corporations.

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