Automatic Slide Generation Based on Discourse Structure Analysis

IKLAN TOKOBAGUS.COM: ANALISIS STRUKTUR WACANA MODEL VAN DIJK (Tokobagus.com Advertisement: Van Dijk Model of Discourse Structure Analysis)

Kandai ◽

10.26499/jk.v15i1.1003 ◽

2019 ◽

Vol 15 (1) ◽

pp. 75

Author(s):

Lusi Widia Ardianto ◽

Syahrul Ramadhan

Keyword(s):

Qualitative Research ◽

Data Analysis ◽

Structure Analysis ◽

Discourse Structure ◽

Model Structure ◽

Complete Structure ◽

Printed Media ◽

The People ◽

Analysis Technique ◽

Online Buying

Pada era milenial saat ini masyarakat membutuhkan suatu iklan baik melalui media elektronik maupun cetak. Salah satu iklan yang digandrungi masyarakat Indonesia adalah toko jasa jual beli online. Tujuan penelitian ini adalah mendeskripsikan dan menelaah struktur iklan “tokobagus.com” menggunakan struktur model Van Dijk. Jenis penelitian ini adalah penelitian kualitatif. Teknik analisis data dilakukan secara kualitatif. Objek penelitian ini adalah iklan “tokobagus.com”. Hasil penelitian menunjukkan bahwa, pertama, superstruktur, yang terdiri atas struktur headline (kepala iklan), illustration (ilustrasi), body copy (isi iklan), dan signature line (logo). Kedua, struktur mikro, yang terdiri atas unsur verbal dan unsur nonverbal. Ketiga, struktur makro, yang terdapat unsur makna iklan dan pesan iklan. Struktur wacana iklan tokobagus.com telah menggunakan struktur wacana iklan yang lengkap, sehingga pembaca dapat menirunya untuk memasarkan produk atau jasa dan mampu menarik minat pembeli untuk membeli produk atau jasa yang ditawarkan.(In the current millennial era, people need an advertisement either through electronic or printed media. One of the advertisement that is loved by the people of Indonesia is online buying and selling shop. The purpose of this study is to describe and examine the structure of the Tokobagus.com advertisements by using the Van Dijk model structure. The type of this research is qualitative research. The data analysis technique is done qualitatively. The object of this research is Tokobagus.com advertisement. The analysis results show three points. First, superstructure consists of the headline, illustration, body copy, and signature lines. Second, microstructure consists of verbal elements and nonverbal elements. Third, the macrostructure, there are elements of the meaning of advertising and advertising messages. The discourse structure of the advertisement for Tokobagus.com store has used a complete structure of advertising discourse, so that it can emulate it to market a product or service and be able to attract buyers to buy the product or service offered.)

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Discourse Structure Analysis System DIA Based on Centering Theory and Object Knowledge

Journal of Natural Language Processing ◽

10.5715/jnlp.18.31 ◽

2011 ◽

Vol 18 (1) ◽

pp. 31-56

Author(s):

Toshiyuki Umezawa ◽

Minoru Harada

Keyword(s):

Structure Analysis ◽

Discourse Structure ◽

Object Knowledge ◽

Analysis System ◽

Centering Theory

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Rethinking medicalization: discursive positions of children and their caregivers on the diagnosis and treatment of ADHD in Chile

Saúde e Sociedade ◽

10.1590/s0104-12902019181141 ◽

2019 ◽

Vol 28 (1) ◽

pp. 40-54

Author(s):

Pablo Reyes ◽

Pablo Cottet ◽

Alvaro Jimenez ◽

Gabriela Jauregui

Keyword(s):

Structure Analysis ◽

Attention Deficit ◽

Pharmacological Treatment ◽

Subjective Experience ◽

Discourse Structure ◽

Diagnosis And Treatment ◽

Learning Problems ◽

Hyperactivity Disorder ◽

Children’S Behaviour ◽

Depth Interviews

Abstract The debates around the diagnosis and pharmacological treatment of Attention Deficit and Hyperactivity Disorder (ADHD) have traditionally been approached from the perspective of the “medicalization processes” of children’s behaviour. However, this perspective tends to overlook the meanings of diagnosis and treatment of ADHD for children and their caregivers. The purpose of this article is to describe the discursive positions of children and their caregivers on the diagnosis and treatment of ADHD. In-depth interviews were conducted with seven Chilean children and their caregivers. The material was analysed following the procedures of the discourse structure analysis. A discursive structure was identified that configures four emerging realities: the myth of origin of the child’s behaviour and learning problems; the ambivalences in/of medicalization; the process of identity (dis)stabilization under diagnosis and treatment; and the subversion of medicalization. It is observed that the subjective experience of the diagnosis and treatment of ADHD is not homogeneous, since different discursive positions, family and institutional understandings that enter into conflict cross it. The experiences of ADHD are shaped by discursive structures that condition the meanings of this experience. The medicalization process is not univocal, but can take different forms and have consequences on children’s experiences and social trajectories.

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