We examined how members of a low status group react to a social identity threat. We propose that expressing an ambivalent evaluation toward the ingroup may represent a way to manage such a threatening situation. For this study, 131 undergraduates’ identification with Italians was assessed. Participants were divided into groups, according to a situational identity threat (high vs. low). In line with hypotheses, low identifiers expressed more ambivalence toward the ingroup in the high (vs. low) threat condition. The reversed pattern emerged for high identifiers. This effect was mediated by the perception of intragroup variability, a well-known social creativity strategy. Results confirmed our interpretation of ambivalence as a form of social creativity, and are discussed in terms of social identity concerns.
HCI Themes for the Future: Collaborative Design, Social Creativity, and Meta-design