From Market Research to Product Positioning

2015 ◽  
pp. 247-288
Author(s):  
Marco Cantamessa ◽  
Francesca Montagna
Keyword(s):  
Market Research ◽  
Product Positioning

PENETAPAN KEBIJAKAN PERIKLANAN ATAS DASAR PERILAKU KONSUMEN (Studi Kasus : Produk Shampoo)

2018 ◽  
Vol 1 (01) ◽  
pp. 01
Author(s):  
Ismulyana Djan
Keyword(s):  
Consumer Behavior ◽  
Market Research ◽  
Advertising Effectiveness ◽  
Target Market

There are three things that should be into consideration in advertising certain product, ic,; the extent of similar products advertised at the same target market and media, cost of advertising, and difficulty in measuring advertising effectiveness. These three factors force management people to launch a market research concerning consumer behavior.Research carried out on 110 respondent asking them to mention: the brand of shampoo they used from ten different alternatives, seven usefulness of that product, and the kind of advertising media that is most often seen, heard, or read, shows that advertising shampoo product should pay attention to the: characteristic of the shampoo user, objective of advertising, target market to be achieved, advertising theme, press media used, and coordination with other marketing factors.That conclusion become the basic formulation on considering advertising policy of shampoo product that pay attention to consumer behavior.

Examining the significance of market research in the case of start-ups

2014 ◽  
Vol 5 (2) ◽  
pp. 181-190
Author(s):  
A. Matkó ◽  
E. Szűcs ◽  
T. Takács ◽  
S. Kovács
Keyword(s):  
Research Methods ◽  
Market Research ◽  
New Technologies ◽  
Start Ups ◽  
A Company

Today, companies have to face new challanges because of the globalization, new technologies, globalization of markets and increasing competition. In this accelerated world, it is essential that the companies adapt to the market, which is only available through the necessary information. The importance of market research is undoubted. In our study we would like to prove that in case of a beginner company — in this case a confectionery — it is important to perform a market research like for a company in any other segment. To perform it, the qualitative market research methods were used. Our questionnaire examines several aspects in order to provide an indication of the company’s founding.

A Theoretical Study of Product Positioning

2019 ◽  
Author(s):  
vijay salunke ◽  
Nitin Zaware
Keyword(s):  
Theoretical Study ◽  
Product Positioning
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