BRANDFRAME: A Marketing Management Support System for the Brand Manager
2001 ◽
Vol 31
(3_supplement)
◽
pp. S108-S127
◽
2001 ◽
Vol 31
(3 - Supplement)
◽
pp. 108-127
◽
2012 ◽
Vol 18
(4)
◽
pp. 414-435
◽
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