The core of this research is related to the human crowd problem. Some major problems are congestion, emergency evacuation, and fatal catastrophe. In fact, it has been realized that many crowd related problems can be resolved by influencing (controlling) human flow with providing various control measures. Thus, the problem itself becomes the motivation for this research and the solution is approached through model and simulation within the virtual environment. The relationship between fractal pattern and crowd behavior is produced with respect to the crowd behavior model. It exposes a comparison between the crowd paths resulting from the model developed and the fractal formation created to imitate the crowd paths. A new approach for crowd behavior modeling is proposed based on fractal features and, thus, gives new understanding about a relationship between fractal pattern and crowd behavior. Several innovations of fractal patterns that can be used in crowd behavior model applications adds to the novelty of the research contribution. Ultimately, the new method of modeling the crowd can be obtained and at the same time the new direction of crowd modeling research can be directed.