Learning Orientation and Market Orientation: The Mediating Role of Employees’ Absorptive Capabilities: An Abstract

The purpose of this study is to investigate the job performance of Malaysian academic institutions in the presence of managerial competency, self-efficacy and learning orientation with the mediating role of entrepreneurial leadership. This is a quantitative study and random sampling technique was used. 200 sample size was taken from the Universiti Utara Malaysia and Universiti of Technology Malaysia. For the data collection 5-point Likert scale was used and PLS-SEM version 3 was used to analyze the data. Findings of this study showed that managing competency, self-efficacy and learning orientation put a very positive effect on the job performance of Malaysian academic institutes along with the role of entrepreneurial leadership which has also emerged pretty much significant in ensuring the higher level of job performance.

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The Mediating Role of Innovation Capability on Market Orientation and Export Performance: An Implementation on SMEs in Turkey

Procedia - Social and Behavioral Sciences ◽

10.1016/j.sbspro.2015.10.141 ◽

2015 ◽

Vol 207 ◽

pp. 700-708 ◽

Cited By ~ 8

Author(s):

Cemal Zehir ◽

Mahmut Köle ◽

Hacer Yıldız

Keyword(s):

Market Orientation ◽

Export Performance ◽

Innovation Capability ◽

Mediating Role

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A Case Study of the Mediating Role of Innovation on the Relationship Between Environmental Uncertainty, Market Orientation, and Firm Performance

International Journal of Innovation and Technology Management ◽

10.1142/s0219877017500031 ◽

2016 ◽

Vol 13 (06) ◽

pp. 1750003 ◽

Cited By ~ 2

Author(s):

Cevahir Uzkurt ◽

Halil Semih Kimzan ◽

Cengiz Yılmaz

Keyword(s):

Firm Performance ◽

Market Orientation ◽

Product Innovation ◽

Environmental Uncertainty ◽

Mediating Effect ◽

Hierarchical Regression ◽

Mediating Role ◽

The Relationship

In recent years, environmental uncertainty and market orientation have been considered key elements of superior firm performance. Although environmental uncertainty and market orientation may affect firm performance, innovation also mediates these effects. In this study, a conceptual model was developed to test the mediating effect of innovation on the relationships between these constructs. Data for the study were collected from Turkey’s Top 500 Companies. Hierarchical regression and multiple regression analyses were employed to test the research hypotheses. The findings of the study revealed that the direct effects of environmental uncertainty and innovation on firm performance were statistically significant, although the effect of market orientation was not. The results obtained from the present study seem to indicate a possible “dual effect” of market orientation on firm performance. The results also indicated that innovation, especially product innovation, mediates the relationship between environmental uncertainty and firm performance. The findings indicate that innovation, especially product innovation, is critical for firm performance.

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