Multidimensional Analysis of Consumer Behaviour on the European Digital Market

2020 ◽  
pp. 75-95 ◽  
Author(s):  
Armenia Androniceanu ◽  
Jani Kinnunen ◽  
Irina Georgescu ◽  
Ane-Mari Androniceanu
Keyword(s):  
Consumer Behaviour ◽  
Multidimensional Analysis

Transnational adaptation: changing determinants of grocery store choice of German consumers in London

2016 ◽  
Vol 4 (1) ◽  
pp. 20-40
Author(s):  
Ines Oswald
Keyword(s):  
Urban Areas ◽  
Consumer Behaviour ◽  
Grocery Store ◽  
Grocery Stores ◽  
Retail Sector ◽  
Dynamic Nature ◽  
Store Choice ◽  
Large Numbers ◽  
Consumer Markets ◽  
Complex Matter

This paper investigates grocery store selection among Germans in Greater London compared to native UK residents. Since consumers hold so much power, the grocery retail sector is highly competitive. Additionally, understanding consumer behaviour in urban areas with large numbers of foreign nationals is a complex matter. As internationalisation continues borders are becoming increasingly blurred. Therefore, it is crucial for managers of grocery stores to understand potential cultural differences in terms of store choice. The survey examined the changes, if any, in store choice determinants among Germans living in Greater London compared retrospectively to when they were living in Germany. To provide a comparison, a small group of native UK consumers were also surveyed. The resulting comparison revealed some significant differences and changes in grocery store selection over time. These findings are also likely to be useful for managers in the grocery retail sector when addressing the dynamic nature of transnational mobile and connected consumer markets.

Understanding Chinese Consumer Behaviour Towards New Products

Marketing ZFP ◽  
2011 ◽  
Vol 33 (2) ◽  
pp. 147-158
Author(s):  
Franziska Goetze
Keyword(s):  
Consumer Behaviour ◽  
New Products ◽  
Chinese Consumer

Recent Trends in Indian Consumer Behaviour

2012 ◽  
Vol 3 (5) ◽  
pp. 331-332
Author(s):  
Jay Dev Banerjee ◽  
Keyword(s):  
Consumer Behaviour ◽  
Recent Trends ◽  
Indian Consumer
Sign in / Sign up

Export Citation Format

Share Document