Reflection on the Digital Era Psychological Contract: Issues for Research and Practice

2021 ◽  
pp. 317-327
Author(s):  
Alda Deas ◽  
Melinde Coetzee
Keyword(s):  
Psychological Contract ◽  
Research And Practice ◽  
Digital Era

Digital Metrics

2011 ◽  
pp. 314-334
Author(s):  
Michelle R. Nelson ◽  
Helen Katz
Keyword(s):  
Advertising Effectiveness ◽  
Persuasion Knowledge ◽  
Research And Practice ◽  
Consumer Privacy ◽  
Digital Era ◽  
Research Questions ◽  
Privacy Issues

This chapter reviews measures of advertising effectiveness in research and practice from the pre-digital to the digital era. A focus on efficacy and ethics in terms of measurement and consumer privacy issues associated with collecting, monitoring and learning from digital metrics is discussed. Research questions related to persuasion knowledge and digital privacy are posed.

Datafication and Public Service Media.

MedienJournal ◽  
2021 ◽  
Vol 44 (3) ◽  
pp. 69-86
Author(s):  
Paul Clemens Murschetz
Keyword(s):  
Public Service ◽  
Digital Transformation ◽  
New Paradigm ◽  
Economic Values ◽  
Research And Practice ◽  
Scholarly Literature ◽  
Digital Era ◽  
Television Broadcasting ◽  
Insight Into ◽  
Dominant Paradigm

The chapter explores the challenges of datafication as a new paradigm in the digital transformation of Public Service Media (PSM). It argues that while datafication is principally identified as a core dimension of the current transformation of television broadcasting, with data becoming a dominant paradigm also for PSM, we still have scant scientific insight into the conditions under which it is likely to be culturally, economically, legally and politically consequential for broadcasting. Furthermore, how, if at all, it might impact on PSM values and thereby be socially consequential as a new paradigm that enforces prosocial rather than techno-economic values that are beneficial for audiences-as-citizens and society at large. It reviews scholarly literature on key challenges of datafication for television broadcasting; and advances three key proposition regarding its potential effects on PSM values in the digital era, which describe where the tensions lie and therefore where the attention of PSM research and practice should best be focused.

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