scholarly journals Modifying the Technology Acceptance Model to Investigate Behavioural Intention to Use Augmented Reality

2021 ◽  
pp. 125-137
Author(s):  
Aleksandra Zheleva ◽  
Anne Roos Smink ◽  
Paul Hendriks Vettehen ◽  
Paul Ketelaar
Keyword(s):  
Augmented Reality ◽  
Technology Acceptance ◽  
Technology Acceptance Model ◽  
Behavioural Intention ◽  
Intention To Use ◽  
Acceptance Model

Behavioural Intention to Use Mobile Entertainment Services among Bangladeshi Students

2016 ◽  
Vol 8 (2) ◽  
pp. 38-53
Author(s):  
Qazi Mahdia Ghyas ◽  
Fumiyo N. Kondo
Keyword(s):  
Technology Acceptance ◽  
Technology Acceptance Model ◽  
Theory Of Planned Behaviour ◽  
Behavioural Intention ◽  
Intention To Use ◽  
Planned Behaviour ◽  
Tpb Model ◽  
Questionnaire Surveys ◽  
Acceptance Model ◽  
Improve Service Quality

This study aims to understand why the usage of mobile entertainment services (MES) among young Bangladeshis is negligible. The authors propose a modification of combined technology acceptance model (TAM) and the theory of planned behaviour (TPB) model with additional factors. Questionnaire surveys were conducted in Bangladesh among young adult mobile users. The authors analysed the data of 251 valid responses via four TAM–TPB models. The study model, based on a modified TAM–TPB framework, fits generally well for mobile entertainment services in Bangladesh. The three factors of perceived behaviour control, perceived value, and attitude are important determinants for intention to use mobile entertainment services, and perceived behavioural control has the strongest direct effect on attitude and indirect effect on behavioural intention. The results suggest that mobile companies need to strengthen their organizational and technical support systems and improve service quality and affordability to encourage young consumers to use MES.

scholarly journals Analysis of the technology acceptance model in examining students' behavioural intention to use an e-portfolio system

2011 ◽  
Vol 27 (4) ◽  
Author(s):  
Ronnie H. Shroff ◽  
Christopher C. Deneen ◽  
Eugenia M. W. Ng
Keyword(s):  
Technology Acceptance ◽  
Technology Acceptance Model ◽  
Significant Influence ◽  
Individual Characteristics ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Behavioural Intention ◽  
Intention To Use ◽  
Perceived Ease Of Use ◽  
Acceptance Model

<span>In recent years, instructors have had an increasing interest in integrating Internet based technologies into their classroom as part of the learning environment. Compared to studies on other information systems, student users' behaviour towards e-portfolios have not been assessed and thoroughly understood. This paper analyses the Technology Acceptance Model (TAM) in order to examine students' behavioural intention to use an electronic portfolio system, meaning how students use and appropriate it within the specific framework of a course. An E-Portfolio Usage Questionnaire was developed using existing scales from prior TAM instruments and modified where appropriate. Seventy-two participants completed the survey questionnaire measuring their responses to perceived usefulness (PU), perceived ease of use (PEOU), attitudes towards usage (ATU) and behavioural intention to use (BIU) the e-portfolio system. The results of the study indicated that students' perceived ease of use (PEOU) had a significant influence on attitude towards usage (ATU). Subsequently, perceived ease of use (PEOU) had the strongest significant influence on perceived usefulness (PU). The research further demonstrated that individual characteristics and technological factors may have a significant influence on instructors to adopt e-portfolio into their courses. Results suggest that TAM is a solid theoretical model where its validity can extend to an e-portfolio context.</span>

Using the Technology Acceptance Model (TAM) in Understanding Customers’ Behavioural Intention to Use E-CRM: Evidence from the Banking Industry

2021 ◽  
pp. 097226292110605
Author(s):  
Anupreet Kaur Mokha ◽  
Pushpender Kumar
Keyword(s):  
Technology Acceptance ◽  
Technology Acceptance Model ◽  
Banking Industry ◽  
Positive Impact ◽  
Partial Least Square ◽  
Perceived Usefulness ◽  
Least Square ◽  
Behavioural Intention ◽  
Intention To Use ◽  
Acceptance Model

The present study has aimed to understand the customers’ behavioural intention to use electronic customer relationship management (E-CRM) in the banking industry, using the technology acceptance model (TAM). Purposive sampling technique is used to collect data from 300 banks that included customers from Delhi (India), and partial least square-structural equation modelling (PLS-SEM) was employed. The reliability and the validity of the overall model were evaluated using the measurement model, and the hypotheses were tested using the structural model. The results reveal that E-CRM had a positive impact on both perceived usefulness and perceived ease of use, which, in turn, had a positive impact on the attitude towards using E-CRM, which ultimately led to a positive behavioural intention of customers towards using E-CRM. This study reveals that there is a large potential for policymakers to raise awareness and acceptance of E-CRM services among the customers.

scholarly journals Malaysian Undergraduates’ Behavioural Intention to Use LMS: An Extended Self-Directed Learning Technology Acceptance Model (SDLTAM)

2019 ◽  
pp. 8
Author(s):  
Christine Yik Fang Shane Ong
Keyword(s):  
Technology Acceptance ◽  
Learning Style ◽  
Technology Acceptance Model ◽  
Structural Equation ◽  
Behavioural Intention ◽  
Intention To Use ◽  
Extended Model ◽  
Self Directed Learning ◽  
Directed Learning ◽  
Acceptance Model

The usage of Learning Management System (LMS) conducted in Blended Learning style is believed to increase students’ academic performance and their self-directed learning. Nonetheless, the success of students’ behavioural intention to use these e-learning platforms still remains unclear due to factors like self-directed learning, computer self-efficacy, satisfaction and perceived enjoyment and ESL. This preliminary study aims to incorporate factors that impact students’ self-directed learning of English language in achieving behavioural intention to use LMS with an extended model namely, SDLTAM, generalised for the Malaysian educational institutions. The original Technology Acceptance Model 1 by Davis (1989) was used as a theoretical framework of this study. However, the last variable Actual Use was excluded in this study. A sample of 338 respondents from both private and public universities in Malaysia took part in the 48-items survey. The data were analysed through Structural Equation Modelling through SPSS AMOS 24. The SEM AMOS revealed that the factors were found to moderately fit into the proposed model. This could be misspecification within the model and some items within a factor were more correlated to each other than others.

scholarly journals How Augmented Reality Could Improve the Student’s Attraction to Learn Mechanisms

Electronics ◽  
2021 ◽  
Vol 10 (2) ◽  
pp. 175
Author(s):  
Răzvan Gabriel Boboc ◽  
Rareș-Lucian Chiriac ◽  
Csaba Antonya
Keyword(s):  
Augmented Reality ◽  
Technology Acceptance ◽  
Technology Acceptance Model ◽  
Structural Equation ◽  
Equation Modeling ◽  
Intention To Use ◽  
Basic Field ◽  
Students Attitudes ◽  
Acceptance Model ◽  
High Technologies

Mechanics, along with electronics, is a basic field for the development of high technologies. However, learning mechanics is not an easy task. To meet and adapt to the requirements of students in the digital age, teachers must provide them significant ways to incorporate the latest technologies and applications for their studies. In this study, we explored the application of augmented reality (AR) to improve the learning of the science of Mechanisms. An AR application was implemented and developed for Android-based devices, followed by a qualitative experiment conducted with a sample of 116 students. The study was based on the technology acceptance model and the students’ attitudes towards learning in AR environments were assessed using the structural equation modeling. The results showed that the didactic potential of this application is promising, which is highlighted by the positive attitude about using the application, as well as by the high values obtained for intention to use.

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