The Role of Technology Acceptance Model in Explaining University Academics’ Acceptance and Behavioural Intention to Use Technology in Education

This study aims to understand why the usage of mobile entertainment services (MES) among young Bangladeshis is negligible. The authors propose a modification of combined technology acceptance model (TAM) and the theory of planned behaviour (TPB) model with additional factors. Questionnaire surveys were conducted in Bangladesh among young adult mobile users. The authors analysed the data of 251 valid responses via four TAM–TPB models. The study model, based on a modified TAM–TPB framework, fits generally well for mobile entertainment services in Bangladesh. The three factors of perceived behaviour control, perceived value, and attitude are important determinants for intention to use mobile entertainment services, and perceived behavioural control has the strongest direct effect on attitude and indirect effect on behavioural intention. The results suggest that mobile companies need to strengthen their organizational and technical support systems and improve service quality and affordability to encourage young consumers to use MES.

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Students' Perception of the Use of Technology in Education

Environment-Behaviour Proceedings Journal ◽

10.21834/ebpj.v5i15.2374 ◽

2020 ◽

Vol 5 (15) ◽

pp. 117-122

Author(s):

Nur Zaimah Ubaidillah ◽

Nur Nadhira Baharuddin ◽

Nurizwani Kasil ◽

Farhana Ismail

Keyword(s):

Technology Acceptance ◽

Technology Acceptance Model ◽

Ease Of Use ◽

Partial Least Square ◽

Higher Learning ◽

Technology In Education ◽

Perceived Ease Of Use ◽

Use Of Technology ◽

Acceptance Model

The changes that happen in technology recently have brought about significant changes in the field of education where it can improve the quality of knowledge with the invention of technology is creative, unique, and of course, it is beneficial to us especially among students. There is a growing number of interests in how these technological platforms are perceived by the users (students) and the effectiveness of these platforms. For this reason, it is essential to investigate the easiness and usefulness of such technology being currently used by students. To further understand the issue, the role of students' perception plays an essential role in the use of technology in education. Therefore, this study focuses on the students' understanding of the use of technology in learning among students at the University Malaysia Sarawak (UNIMAS) by applying the Technology Acceptance Model (TAM). Besides, this is an exploratory study on the impact of TAM on students' perception. An online questionnaire has been distributed, and a total of 113 respondents were collected, which aims to gather insight on the use of technology in the learning system at UNIMAS. Moreover, this study has used various analysis methods such as descriptive analysis, reliability test, factor analysis, and Pearson correlation coefficient and Partial Least Square- Structural Equation Model (PLS-SEM) to investigate the role of perceived ease of use and perceived usefulness in determining the usage of technology in the higher learning institution. The findings in this study revealed that there is a positive relationship from perceived ease of use towards the use of technology among students. The outcome of the study identifies that there is a satisfactory level of technology usage among the respondents. The results also suggest that policymakers should ensure the innovation of technology to consider the ease of use and usefulness of technology (via training and providing mobile-friendly applications) to assist students' learning in the higher learning institution. The limitations of this study are that the sample is collected at the undergraduate level. It is recommended for future research to include respondents from postgraduate levels to see any difference in their perception of technology. Keywords: Technology acceptance model; perception of technology eISSN: 2398-4287© 2020. The Authors. Published for AMER ABRA cE-Bs by e-International Publishing House, Ltd., UK. This is an open access article under the CC BYNC-ND license (http://creativecommons.org/licenses/by-nc-nd/4.0/). Peer–review under responsibility of AMER (Association of Malaysian Environment-Behaviour Researchers), ABRA (Association of Behavioural Researchers on Asians) and cE-Bs (Centre for Environment-Behaviour Studies), Faculty of Architecture, Planning & Surveying, Universiti Teknologi MARA, Malaysia. DOI: https://doi.org/10.21834/ebpj.v5i15.2374.

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Analysis of the technology acceptance model in examining students' behavioural intention to use an e-portfolio system

Australasian Journal of Educational Technology ◽

10.14742/ajet.940 ◽

2011 ◽

Vol 27 (4) ◽

Cited By ~ 74

Author(s):

Ronnie H. Shroff ◽

Christopher C. Deneen ◽

Eugenia M. W. Ng

Keyword(s):

Technology Acceptance ◽

Technology Acceptance Model ◽

Significant Influence ◽

Individual Characteristics ◽

Ease Of Use ◽

Perceived Usefulness ◽

Behavioural Intention ◽

Intention To Use ◽

Perceived Ease Of Use ◽

Acceptance Model

<span>In recent years, instructors have had an increasing interest in integrating Internet based technologies into their classroom as part of the learning environment. Compared to studies on other information systems, student users' behaviour towards e-portfolios have not been assessed and thoroughly understood. This paper analyses the Technology Acceptance Model (TAM) in order to examine students' behavioural intention to use an electronic portfolio system, meaning how students use and appropriate it within the specific framework of a course. An E-Portfolio Usage Questionnaire was developed using existing scales from prior TAM instruments and modified where appropriate. Seventy-two participants completed the survey questionnaire measuring their responses to perceived usefulness (PU), perceived ease of use (PEOU), attitudes towards usage (ATU) and behavioural intention to use (BIU) the e-portfolio system. The results of the study indicated that students' perceived ease of use (PEOU) had a significant influence on attitude towards usage (ATU). Subsequently, perceived ease of use (PEOU) had the strongest significant influence on perceived usefulness (PU). The research further demonstrated that individual characteristics and technological factors may have a significant influence on instructors to adopt e-portfolio into their courses. Results suggest that TAM is a solid theoretical model where its validity can extend to an e-portfolio context.</span>

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Using the Technology Acceptance Model (TAM) in Understanding Customers’ Behavioural Intention to Use E-CRM: Evidence from the Banking Industry

Vision The Journal of Business Perspective ◽

10.1177/09722629211060565 ◽

2021 ◽

pp. 097226292110605

Author(s):

Anupreet Kaur Mokha ◽

Pushpender Kumar

Keyword(s):

Technology Acceptance ◽

Technology Acceptance Model ◽

Banking Industry ◽

Positive Impact ◽

Partial Least Square ◽

Perceived Usefulness ◽

Least Square ◽

Behavioural Intention ◽

Intention To Use ◽

Acceptance Model

The present study has aimed to understand the customers’ behavioural intention to use electronic customer relationship management (E-CRM) in the banking industry, using the technology acceptance model (TAM). Purposive sampling technique is used to collect data from 300 banks that included customers from Delhi (India), and partial least square-structural equation modelling (PLS-SEM) was employed. The reliability and the validity of the overall model were evaluated using the measurement model, and the hypotheses were tested using the structural model. The results reveal that E-CRM had a positive impact on both perceived usefulness and perceived ease of use, which, in turn, had a positive impact on the attitude towards using E-CRM, which ultimately led to a positive behavioural intention of customers towards using E-CRM. This study reveals that there is a large potential for policymakers to raise awareness and acceptance of E-CRM services among the customers.

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Using the Technology Acceptance Model in Understanding Academics’ Behavioural Intention to Use Learning Management Systems

International Journal of Advanced Computer Science and Applications ◽

10.14569/ijacsa.2014.050120 ◽

2014 ◽

Vol 5 (1) ◽

Cited By ~ 86

Author(s):

Saleh Alharbi ◽

Steve Drew

Keyword(s):

Technology Acceptance ◽

Technology Acceptance Model ◽

Learning Management Systems ◽

Behavioural Intention ◽

Management Systems ◽

Intention To Use ◽

Learning Management ◽

Acceptance Model

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Role of Extending the Technology Acceptance Model (TAM) to Understand Indicators Influencing (Al-Aqsa University) Students’ Continuance Intention To Use Online Learning

International Journal of Youth Economy ◽

10.18576/ijye/050203 ◽

2021 ◽

Vol 5 (2) ◽

pp. 101-114

Keyword(s):

Online Learning ◽

University Students ◽

Technology Acceptance ◽

Technology Acceptance Model ◽

Intention To Use ◽

Continuance Intention ◽

Acceptance Model

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Malaysian Undergraduates’ Behavioural Intention to Use LMS: An Extended Self-Directed Learning Technology Acceptance Model (SDLTAM)

Journal of ELT Research ◽

10.22236/jer_vol4issue1pp8-25 ◽

2019 ◽

pp. 8

Author(s):

Christine Yik Fang Shane Ong

Keyword(s):

Technology Acceptance ◽

Learning Style ◽

Technology Acceptance Model ◽

Structural Equation ◽

Behavioural Intention ◽

Intention To Use ◽

Extended Model ◽

Self Directed Learning ◽

Directed Learning ◽

Acceptance Model

The usage of Learning Management System (LMS) conducted in Blended Learning style is believed to increase students’ academic performance and their self-directed learning. Nonetheless, the success of students’ behavioural intention to use these e-learning platforms still remains unclear due to factors like self-directed learning, computer self-efficacy, satisfaction and perceived enjoyment and ESL. This preliminary study aims to incorporate factors that impact students’ self-directed learning of English language in achieving behavioural intention to use LMS with an extended model namely, SDLTAM, generalised for the Malaysian educational institutions. The original Technology Acceptance Model 1 by Davis (1989) was used as a theoretical framework of this study. However, the last variable Actual Use was excluded in this study. A sample of 338 respondents from both private and public universities in Malaysia took part in the 48-items survey. The data were analysed through Structural Equation Modelling through SPSS AMOS 24. The SEM AMOS revealed that the factors were found to moderately fit into the proposed model. This could be misspecification within the model and some items within a factor were more correlated to each other than others.

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