Behavioural Intention to Use Mobile Entertainment Services among Bangladeshi Students

2016 ◽  
Vol 8 (2) ◽  
pp. 38-53
Author(s):  
Qazi Mahdia Ghyas ◽  
Fumiyo N. Kondo
Keyword(s):  
Technology Acceptance ◽  
Technology Acceptance Model ◽  
Theory Of Planned Behaviour ◽  
Behavioural Intention ◽  
Intention To Use ◽  
Planned Behaviour ◽  
Tpb Model ◽  
Questionnaire Surveys ◽  
Acceptance Model ◽  
Improve Service Quality

This study aims to understand why the usage of mobile entertainment services (MES) among young Bangladeshis is negligible. The authors propose a modification of combined technology acceptance model (TAM) and the theory of planned behaviour (TPB) model with additional factors. Questionnaire surveys were conducted in Bangladesh among young adult mobile users. The authors analysed the data of 251 valid responses via four TAM–TPB models. The study model, based on a modified TAM–TPB framework, fits generally well for mobile entertainment services in Bangladesh. The three factors of perceived behaviour control, perceived value, and attitude are important determinants for intention to use mobile entertainment services, and perceived behavioural control has the strongest direct effect on attitude and indirect effect on behavioural intention. The results suggest that mobile companies need to strengthen their organizational and technical support systems and improve service quality and affordability to encourage young consumers to use MES.

scholarly journals Analysis of the technology acceptance model in examining students' behavioural intention to use an e-portfolio system

2011 ◽  
Vol 27 (4) ◽  
Author(s):  
Ronnie H. Shroff ◽  
Christopher C. Deneen ◽  
Eugenia M. W. Ng
Keyword(s):  
Technology Acceptance ◽  
Technology Acceptance Model ◽  
Significant Influence ◽  
Individual Characteristics ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Behavioural Intention ◽  
Intention To Use ◽  
Perceived Ease Of Use ◽  
Acceptance Model

<span>In recent years, instructors have had an increasing interest in integrating Internet based technologies into their classroom as part of the learning environment. Compared to studies on other information systems, student users' behaviour towards e-portfolios have not been assessed and thoroughly understood. This paper analyses the Technology Acceptance Model (TAM) in order to examine students' behavioural intention to use an electronic portfolio system, meaning how students use and appropriate it within the specific framework of a course. An E-Portfolio Usage Questionnaire was developed using existing scales from prior TAM instruments and modified where appropriate. Seventy-two participants completed the survey questionnaire measuring their responses to perceived usefulness (PU), perceived ease of use (PEOU), attitudes towards usage (ATU) and behavioural intention to use (BIU) the e-portfolio system. The results of the study indicated that students' perceived ease of use (PEOU) had a significant influence on attitude towards usage (ATU). Subsequently, perceived ease of use (PEOU) had the strongest significant influence on perceived usefulness (PU). The research further demonstrated that individual characteristics and technological factors may have a significant influence on instructors to adopt e-portfolio into their courses. Results suggest that TAM is a solid theoretical model where its validity can extend to an e-portfolio context.</span>

Using the Technology Acceptance Model (TAM) in Understanding Customers’ Behavioural Intention to Use E-CRM: Evidence from the Banking Industry

2021 ◽  
pp. 097226292110605
Author(s):  
Anupreet Kaur Mokha ◽  
Pushpender Kumar
Keyword(s):  
Technology Acceptance ◽  
Technology Acceptance Model ◽  
Banking Industry ◽  
Positive Impact ◽  
Partial Least Square ◽  
Perceived Usefulness ◽  
Least Square ◽  
Behavioural Intention ◽  
Intention To Use ◽  
Acceptance Model

The present study has aimed to understand the customers’ behavioural intention to use electronic customer relationship management (E-CRM) in the banking industry, using the technology acceptance model (TAM). Purposive sampling technique is used to collect data from 300 banks that included customers from Delhi (India), and partial least square-structural equation modelling (PLS-SEM) was employed. The reliability and the validity of the overall model were evaluated using the measurement model, and the hypotheses were tested using the structural model. The results reveal that E-CRM had a positive impact on both perceived usefulness and perceived ease of use, which, in turn, had a positive impact on the attitude towards using E-CRM, which ultimately led to a positive behavioural intention of customers towards using E-CRM. This study reveals that there is a large potential for policymakers to raise awareness and acceptance of E-CRM services among the customers.

scholarly journals PERSEPSI KEGUNAAN DAN PROMOSI UNTUK MEMPREDIKSI NIAT PENGGUNAAN E-WALLET: SIKAP SEBAGAI VARIABEL MEDIATOR

2021 ◽  
Vol 5 (1) ◽  
pp. 74
Author(s):  
Glen William ◽  
Miharni Tjokrosaputro
Keyword(s):  
Technology Acceptance ◽  
Technology Acceptance Model ◽  
Theory Of Planned Behaviour ◽  
Perceived Usefulness ◽  
Intention To Use ◽  
Sampling Techniques ◽  
Payment Method ◽  
Online Questionnaire ◽  
Online Data ◽  
Acceptance Model

Tujuan penelitian ini adalah untuk mengetahui apakah Persepsi Kegunaan dan Promosi dapat memprediksi Niat Penggunaan e-wallet sebagai metode pembayaran secara langsung atau melalui Sikap sebagai mediator. Sampel yang diambil dalam penelitian ini adalah 291 orang responden dengan teknik pengambilan sampel non-probability dan menggunakan survei dengan kuesioner online. Data dianalisis menggunakan SmartPLS. Hasil penelitian ini memperlihatkan bahwa Persepsi Kegunaan berpengaruh secara positif dan signifikan terhadap Niat Penggunaan e-wallet sebagai metode pembayaran secara langsung. Selain itu, Sikap memiliki peran signifikan dalam memediasi Persepsi Kegunaan dan Promosi terhadap Niat Penggunaan e-wallet sebagai metode pembayaran. Hasil penelitian ini dapat berkontribusi pada platform e-wallet tentang pentingnya Persepsi Kegunaan dan Promosi terhadap Niat Penggunaan e-wallet sebagai metode pembayaran. Selanjutnya, penelitian ini memperkaya penelitian literatur dengan menggunakan teori perilaku terencana dan model penerimaan teknologi. The aim of this research is to study whether Perceived Usefulness and Promotion can predict Intention to Use of e-wallet as payment method directly or through Attitude as mediator. The sample taken of this study was 291 respondents with nonprobability sampling techniques and using survey by online questionnaire. The data were analized using SmartPLS. The results of this study shows that Perceived Usefulness has positive and significant effect on Intention to Use of e-wallet as payment method. Furthermore, Attitude has significant role in mediating Perceived Usefulness and Promotion on Intention to Use of e-wallet as payment method. Result of this research could contribute to e-wallet platform about the importance of Perceived Usefulness and Promotion on Intention to Use of e-wallet as payment method. Furthermore, this study enrich the literature research by using Theory of Planned Behaviour (TPB) and Technology Acceptance Model (TAM).

scholarly journals Use of Illegally Distributed Books in Lithuania

2021 ◽  
Vol 91 ◽  
pp. 83-99
Author(s):  
Vincas Grigas ◽  
Arūnas Gudinavičius ◽  
Emilija Černevičiūtė
Keyword(s):  
Technology Acceptance ◽  
Technology Acceptance Model ◽  
Theory Of Planned Behaviour ◽  
Adult Population ◽  
Digital Technologies ◽  
Distribution Channels ◽  
Planned Behaviour ◽  
Quantitative Survey ◽  
Digital Books ◽  
Acceptance Model

This study seeks to reveal the attitudes of the Lithuanian adult population on using digital books and illegally distributed books and seeks to provide possible solutions to Lithuanian publishers and other institutions combating this phenomenon. A quantitative survey of 322 respondents was conducted. The analysis of the results was based on the Technology Acceptance Model, the theory of self-efficacy and the theory of planned behaviour. The results show that the ability to use digital technologies encourages the use of digital books. The perception of digital books as having value reduces the tendency to download them from illegal distribution channels. Legislative regulation does not have a significant impact on the intention not to use digital books from illegal distribution channels. It is likely that a negative assessment of the phenomenon in the immediate environment will have a greater impact on refusing to use illegally distributed books. In order to compete with illegal distribution channels, the channels for legally distributed books need to be more convenient and provide more content.

scholarly journals PENERIMAAN WAJIB PAJAK PADA AWAL IMPLEMENTASI E-FAKTUR PAJAK BERBASIS DESKTOP APPLICATION

2021 ◽  
Vol 3 (1) ◽  
pp. 119-135
Author(s):  
Adhetiya Safitra
Keyword(s):  
Technology Acceptance ◽  
Structural Equation Model ◽  
Technology Acceptance Model ◽  
Structural Equation ◽  
Theory Of Planned Behaviour ◽  
Equation Model ◽  
Planned Behaviour ◽  
Online System ◽  
Desktop Application ◽  
Acceptance Model

Currently, the tax authorities in Indonesia are active in shifting tax services to an online system. One of these tax services is an e-Tax Invoice. The success of e-government projects such as e-Tax Invoices depends on the reliability of ICT and depends on the community (in this case PKP) as end-users. This study uses a structural equation model to identify the factors that influence the willingness of taxpayers to use online services with models based on the theory of planned behaviour (TPB) and the technology acceptance model (TAM). This study indicates that only perceptions of usability indirectly affect taxpayers' encouragement to use the application.

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