Analysing Buying Behaviour of Consumers Towards Personal Care Products for Sustainable Growth of an Organization: A Case of Himalaya Personal Care Product

The problem of this research was to identify the impact of consumer value and perspective of value to intention to buy through attitude, which is addressed to organic personal care product. The objective of this research was to analyze the effect of consumer value and perspective of value to intention to buy through attitude in organic personal care product. The methodology of this research was quantitative approach. Data were collected by 140 users of skin and hair care’s users at mall in Jakarta. The variable factors that used on this research are consumer value (health consciousness, environmental consciousness and appearance consciousness), perspective of value, attitude and intention to buy. Data analysis used Structural Equation Modelling (SEM). Finding and contribution in this research was environmental consciousness, appearance consciousness, and perspective of value have positive effect on attitude; and attitude has positive effect on intention to buy organic personal care products. Research limitation/implication in this research was the data only being collected in Jakarta. These findings here provide suggestion in order to increase intention to buy organic personal care, a product owner need to focus on ecological beauty, values and informational knowledge of organic benefit in their communication campaign.

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Microbial transformation of widely used pharmaceutical and personal care product compounds

F1000Research ◽

10.12688/f1000research.21827.1 ◽

2020 ◽

Vol 9 ◽

pp. 130

Author(s):

Abigail W. Porter ◽

Sarah J. Wolfson ◽

Max Häggblom ◽

Lily Y. Young

Keyword(s):

Personal Care Products ◽

Microbial Transformation ◽

Treated Wastewater ◽

Contaminated Water ◽

Personal Care ◽

Personal Care Product ◽

Toxicological Effects ◽

Care Product ◽

Anoxic Environments

Pharmaceutical and personal care products (PPCPs) are commonly used chemicals that are increasingly detected in urban-impacted environments, particularly those receiving treated wastewater. PPCPs may have toxicological effects on the macrofauna that are exposed through contaminated water; thus, there is interest in microbially mediated transformations that may degrade PPCPs. This review discusses specific examples of PPCP transformations that may occur in anoxic environments, including O-methylation and O-demethylation.

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Consumer Purchase Intention for Organic Personal Care Product

GATR Journal of Management and Marketing Review - JMMR Vol 4(3) JUL-SEP 2019 ◽

10.35609/jmmr.2021.6.4(2) ◽

2021 ◽

Vol 6 (4) ◽

pp. 213-221

Author(s):

Tan Pei Kian ◽

Lim Hui Chia

Keyword(s):

Purchase Intention ◽

Personal Care Products ◽

Income Level ◽

Education Level ◽

Subjective Norms ◽

Purchase Intentions ◽

Personal Care ◽

Personal Care Product ◽

Care Product ◽

Consumer Purchase Intention

Objective - This research aims to identify the factors that influence generation Y's purchase intentions for organic personal care products. Methodology/Technique - There are eight variables investigated in this research that might influence the generation Y's purchase intention on organic personal care product. The eight variables includeattitude, subjective norms, perceived behavioural control and 5 demographic characteristics including gender, age, income level, education level and race. The research is completed with the questionnaire used for data collection purposes. A total of 155 questionnaires were distributed to the respondents, with 152 returned with completed data. The target respondent of this research is generation Y users. The data collected is keyed into Statistical Package of the Social Science (SPSS) for analysis. Among the tests incorporated in this study are reliability test, normality test, frequency test, t-test, ANOVA and Multiple Linear Regression. Findings - The study reveals that attitude and subjective norms from the planned behavioural model have a significant relationship with consumer purchase intentions for organic personal care products. Novelty - In addition, the study also found that there is a significant difference of consumer purchase intention of organic personal care product based on gender, age, income level and education level. Type of Paper - Empirical Keywords: Purchase Intention; Organic Product; Organic Personal Care Product; Green Environment. JEL Classification: M30, M39.

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