scholarly journals Buying Behaviour of Indian Semi-Urban Women for Personal Care Products

2019 ◽  
Vol 9 (1) ◽  
pp. 33-42
Author(s):  
Nidhi Shrivastava , R. P. Tiwari Nidhi Shrivastava , R. P. Tiwari ◽  
Keyword(s):  
Personal Care Products ◽  
Urban Women ◽  
Personal Care ◽  
Buying Behaviour

scholarly journals Factors Affecting In-store Impulse Buying Behavior: An Analysis of Personal Care Products

2019 ◽  
Vol 2 (4) ◽  
pp. 7-11
Author(s):  
Aiza Aziz Qureshi ◽  
Hira Vakkassi
Keyword(s):  
Data Collection ◽  
Research Question ◽  
Personal Care Products ◽  
Impulse Buying ◽  
Personal Care ◽  
Buying Behavior ◽  
Product Price ◽  
Product Packaging ◽  
Buying Behaviour ◽  
The Impact

Impulse Buying is considered the most common buying behaviour nowadays and has a significant influence on buying decisions of the consumers. This behaviour is influenced by many factors, these factors can be internal as well as external and many researchers have contributed in this area by determining these factors and describing their significance. Today, the competition has increased and marketers are constantly trying to trigger the Impulse Buying behaviour of consumers to increase their sales through these factors; both internal and external. This study revolves around analyzing the impact of 10 external/store environment factors – retail store offer, promotions, in-store advertisements, in-store displays, store traffic, product price, popularity of the product, packaging of the product, behavior of salesperson and store atmospherics- on the Impulse Buying behavior of both the genders as applied to three personal care product categories (Hair Care, Facial Care and Hand & Body Care) This study is limited to the cities of Sindh only. The population for this study is defined as the people who visit megastores to buy personal care products and the sample size for this study is 300, out of which 150 are males and 150 are females. For sampling, random sampling technique will been used. The choice for the method to be used for the data collection depends on various factors like budget, time and the number of respondents. For this study, data will be collected through primary sources; hence the data can be tailored and is best to test the hypotheses. The instrument that will be used for data collection is questionnaire (adapted). To test the hypothesis, SPSS shall be used. There are two techniques that have been used to test the hypotheses, the Chi- square Test and T-test while the findings of the research question are expressed through clustered bar chart.

Effect of Sales Promotions on Consumer Purchase Behavior with Reference to Personal Care Products

2012 ◽  
Vol 2 (10) ◽  
pp. 1-2
Author(s):  
D. Muthukrishnaveni D. Muthukrishnaveni ◽  
◽  
Dr. D. Muruganandam Dr. D. Muruganandam
Keyword(s):  
Personal Care Products ◽  
Purchase Behavior ◽  
Personal Care ◽  
Sales Promotions

Adsorption and advanced oxidation of diverse pharmaceuticals and personal care products (PPCPs) from water using highly efficient rGO–nZVI nanohybrids

2020 ◽  
Vol 6 (8) ◽  
pp. 2223-2238 ◽  
Author(s):  
Arvid Masud ◽  
Nita G. Chavez Soria ◽  
Diana S. Aga ◽  
Nirupam Aich
Keyword(s):  
Graphene Oxide ◽  
Reduced Graphene Oxide ◽  
Personal Care Products ◽  
Advanced Oxidation ◽  
Zero Valent Iron ◽  
Redox Activity ◽  
Personal Care ◽  
Adsorption Sites ◽  
Reduced Graphene ◽  
Nanoscale Zero Valent Iron

Reduced graphene oxide-nanoscale zero valent iron (rGO–nZVI) nanohybrid, with tunable adsorption sites of rGO and unique catalytic redox activity of nZVI, perform enhanced removal of diverse PPCPs from water.

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