Consumer Purchase Intention for Organic Personal Care Product

This research is aim to find out what are the factors that influence generation Y's purchase intention for organic personal care product. Nowadays, people are more concern for their health. There are eight variables have been investigated in this research that might influence the generation Y's purchase intention on organic personal care product. The eight variables included attitude, subjective norms, perceived behavioural control and 5 demographic factors which include of gender, age, income level, education level and races. The research is completed with the questionnaire which conducted for data collection purpose. This study had been conducted around the state of Melaka, Malaysia and some of the organic personal care shops which locate in Malaysia. A total of 155 questionnaires issued to the respondents but there is only 152 with the completed data. The target respondents for this research are generation Y who stay in Malaysia. The data collected is keyed into Statistical Package of the Social Science (SPSS) for analysis. Among the test incorporated in this study are reliability test, normality test, descriptive test t-test, ANOVA and Multiple Linear Regression. The study revealed that attitude and subjective norms have significant relationship with customer purchase intention for organic personal care product. Besides, the study also found that there is a significant difference of consumer purchase intention of organic personal care product for age and income level. Keywords: Purchase Intention, Organic Product, Organic Personal Care Product, Green Environme

Download Full-text

Customer Purchase Intention for Organic Personal Care Product

11th GLOBAL CONFERENCE ON BUSINESS AND SOCIAL SCIENCES - Global Conference on Business and Social Sciences Proceeding ◽

10.35609/gcbssproceeding.2021.12(76) ◽

2021 ◽

Vol 12 (1) ◽

pp. 76-76

Author(s):

Tan Pei Kian ◽

Lim Hui Chia ◽

Robert Jeyakumar ◽

Cedric Choong Ee Chun

Keyword(s):

Purchase Intention ◽

Income Level ◽

Subjective Norms ◽

Personal Care ◽

Personal Care Product ◽

Care Product ◽

Normality Test ◽

The Social ◽

Significant Difference ◽

Consumer Purchase Intention

This research is aim to find out what are the factors that influence generation Y's purchase intention for organic personal care product. Nowadays, people are more concern for their health. There are eight variables have been investigated in this research that might influence the generation Y's purchase intention on organic personal care product. The eight variables included attitude, subjective norms, perceived behavioural control and 5 demographic factors which include of gender, age, income level, education level and races. The research is completed with the questionnaire which conducted for data collection purpose. This study had been conducted around the state of Melaka, Malaysia and some of the organic personal care shops which locate in Malaysia. A total of 155 questionnaires issued to the respondents but there is only 152 with the completed data. The target respondents for this research are generation Y who stay in Malaysia. The data collected is keyed into Statistical Package of the Social Science (SPSS) for analysis. Among the test incorporated in this study are reliability test, normality test, descriptive test t-test, ANOVA and Multiple Linear Regression. The study revealed that attitude and subjective norms have significant relationship with customer purchase intention for organic personal care product. Besides, the study also found that there is a significant difference of consumer purchase intention of organic personal care product for age and income level. Keywords: Purchase Intention, Organic Product, Organic Personal Care Product, Green Environment

Download Full-text

Consumer purchase intention for organic personal care products

Journal of Consumer Marketing ◽

10.1108/07363761111101930 ◽

2011 ◽

Vol 28 (1) ◽

pp. 40-47 ◽

Cited By ~ 206

Author(s):

Hee Yeon Kim ◽

Jae‐Eun Chung

Keyword(s):

Purchase Intention ◽

Personal Care Products ◽

Personal Care ◽

Consumer Purchase Intention

Download Full-text

THE EFFECT OF CONSUMER VALUE AND PERSPECTIVE OF VALUE TO INTENTION TO BUY THROUGH ATTITUDE ON ORGANIC PERSONAL CARE PRODUCTS IN JAKARTA

Business and Entrepreneurial Review ◽

10.25105/ber.v18i1.5306 ◽

2019 ◽

Vol 18 (1) ◽

pp. 37

Author(s):

Rowlan Takaya

Keyword(s):

Structural Equation ◽

Personal Care Products ◽

Personal Care ◽

Environmental Consciousness ◽

Personal Care Product ◽

Care Product ◽

Health Consciousness ◽

Consumer Value ◽

The Impact ◽

Positive Effect

The problem of this research was to identify the impact of consumer value and perspective of value to intention to buy through attitude, which is addressed to organic personal care product. The objective of this research was to analyze the effect of consumer value and perspective of value to intention to buy through attitude in organic personal care product. The methodology of this research was quantitative approach. Data were collected by 140 users of skin and hair care’s users at mall in Jakarta. The variable factors that used on this research are consumer value (health consciousness, environmental consciousness and appearance consciousness), perspective of value, attitude and intention to buy. Data analysis used Structural Equation Modelling (SEM). Finding and contribution in this research was environmental consciousness, appearance consciousness, and perspective of value have positive effect on attitude; and attitude has positive effect on intention to buy organic personal care products. Research limitation/implication in this research was the data only being collected in Jakarta. These findings here provide suggestion in order to increase intention to buy organic personal care, a product owner need to focus on ecological beauty, values and informational knowledge of organic benefit in their communication campaign.

Download Full-text

Microbial transformation of widely used pharmaceutical and personal care product compounds

F1000Research ◽

10.12688/f1000research.21827.1 ◽

2020 ◽

Vol 9 ◽

pp. 130

Author(s):

Abigail W. Porter ◽

Sarah J. Wolfson ◽

Max Häggblom ◽

Lily Y. Young

Keyword(s):

Personal Care Products ◽

Microbial Transformation ◽

Treated Wastewater ◽

Contaminated Water ◽

Personal Care ◽

Personal Care Product ◽

Toxicological Effects ◽

Care Product ◽

Anoxic Environments

Pharmaceutical and personal care products (PPCPs) are commonly used chemicals that are increasingly detected in urban-impacted environments, particularly those receiving treated wastewater. PPCPs may have toxicological effects on the macrofauna that are exposed through contaminated water; thus, there is interest in microbially mediated transformations that may degrade PPCPs. This review discusses specific examples of PPCP transformations that may occur in anoxic environments, including O-methylation and O-demethylation.

Download Full-text

Analysing Buying Behaviour of Consumers Towards Personal Care Products for Sustainable Growth of an Organization: A Case of Himalaya Personal Care Product

Artificial Intelligence for Sustainable Finance and Sustainable Technology - Lecture Notes in Networks and Systems ◽

10.1007/978-3-030-93464-4_32 ◽

2022 ◽

pp. 313-326

Author(s):

Sarthak Saraswat ◽

Mahendra Parihar ◽

Shruti Patil

Keyword(s):

Personal Care Products ◽

Sustainable Growth ◽

Personal Care ◽

Personal Care Product ◽

Care Product ◽

Buying Behaviour

Download Full-text

DETERMINING PURCHASE INTENTION IN HALAL PERSONAL CARE PRODUCT: STUDY ON MUSLIMAH MILLENNIAL GENERATION

Jurnal Aplikasi Manajemen ◽

10.21776/ub.jam.2021.019.02.08 ◽

2021 ◽

Vol 19 (2) ◽

pp. 319-334

Author(s):

Febrina Mahliza ◽

◽

Prita Prasetya ◽

Keyword(s):

Millennial Generation ◽

Purchase Intention ◽

Partial Least Square ◽

Least Square ◽

Primary Data ◽

Personal Care ◽

Personal Care Product ◽

Care Product ◽

Potential Market ◽

Product Study

Currently, Indonesian citizens were mostly dominated by the millennial generation. The domination of this generation became a potential market for a halal product. However, millennials considered having less interest to dig more information about the “halalness” of products. Therefore, this study will focus on the millennial generation’s halal personal care product purchase intention behavior. Method applied in this study was quantitative and the primary data taken from the millennial generation in Jakarta, which amounted to 104 respondents by purposive sampling. Further, Partial Least Square (PLS) was used as data analysis. The results study showed that halal personal care product’s purchase intention was affected significantly by halal marketing and health reason. Halal awareness and certification did not significantly affect the millennial generation’s purchase intention of halal personal care products.

Download Full-text

COVID-19 cause-related campaigns and consumers’ purchase intention: does religiosity matter?

Journal of Islamic Marketing ◽

10.1108/jima-09-2020-0305 ◽

2021 ◽

Vol ahead-of-print (ahead-of-print) ◽

Author(s):

Youssef Chetioui ◽

Hind Lebdaoui

Keyword(s):

Purchase Intention ◽

Emotional Arousal ◽

Subjective Norms ◽

Purchase Intentions ◽

Mediating Effect ◽

Equation Modeling ◽

Content Type ◽

Consumer Purchase Intention ◽

And Behavior ◽

The Impact

Purpose This paper aims to propose and test a theoretical framework in which attitude towards COVID-19 cause-related campaigns mediates the effects of identification with the cause, donation size, emotional arousal and subjective norms on consumer purchase intention. The authors also explore the moderating effect of religiosity in an emerging nation marked by the dominance of the Islamic doctrine. Design/methodology/approach Survey data from a sample of 561 consumers from Morocco were analyzed to test the hypotheses using structural equation modeling. Findings First, attitude toward COVID-19 cause-related campaigns has a significant effect on consumer purchase intention; at the same time, it is influenced by identification with the cause, donation size, emotional arousal and subjective norms. Second, the results confirm the mediating effect of attitude toward COVID-19 cause-related campaigns, e.g. higher emotional arousal triggers positive attitude towards COVID-19 cause campaigns, which shapes consumer purchase intention. Third, Islamic religiosity acts as a moderator, e.g. individuals who feel themselves as highly religious are more likely to develop favorable attitude towards cause brands and therefore form stronger purchase intentions when exposed to COVID-19 cause campaigns. Practical implications The findings of this research suggest a number of practical and social implications for both academics and practitioners. Successful cause-related marketing (CrM) campaigns should include facets inducing emotional arousal, superior donation size, identification with the cause and subjective norms, which, in turn, enhances consumers’ attitude toward the campaign, their attitude towards the brand and purchase intentions. Practitioners interested in expanding into majority-Muslim markets should also consider the use of faith-based messages and religious morals when planning CrM campaigns. Originality/value While preliminary studies have already attempted to provide knowledge about the impact of COVID-19 on individuals’ health and well-being, potential effects on consumers’ decisions and behavior have not been considered much and are yet to be empirically investigated. This original research is among the first to provide insights about the potential use of COVID-19 cause to shape consumer purchase intention and behavior. This will strengthen our cross-cultural appreciation of the disparities in consumer perception of CrM among Muslim and non-Muslim communities.

Download Full-text