Apparel Manufacturers’ Path to World Class Corporate Social Responsibility: Perspectives of CSR Professionals

2015 ◽  
pp. 107-127
Author(s):  
Marsha A. Dickson ◽  
Rita K. Chang
Keyword(s):  
Corporate Social Responsibility ◽  
Social Responsibility ◽  
World Class ◽  
Corporate Social ◽  
Apparel Manufacturers

scholarly journals THE ROLE OF PUBLIC RELATIONS IN PROCESS OF IMPROVEMENT OF CORPORATE SOCIAL RESPONSIBILITY

2017 ◽  
Vol 44 (2) ◽  
pp. 19
Author(s):  
Ružica Đervida Lekanić ◽  
Cariša Bešić ◽  
Snežana Bešić
Keyword(s):  
Corporate Social Responsibility ◽  
Public Relations ◽  
Social Responsibility ◽  
Global Market ◽  
Business Excellence ◽  
Modern Business ◽  
World Class ◽  
Corporate Social ◽  
Marketing Methods

The main objective of modern business is achievement of business excellence and world - class of products and services. Companies which actively and continuously apply modern management methods and techniques, special in marketing, have significantly better chance to strengthen their competitive capability on global market and to assume stable market position with perspective for further marke t development. Modern business philosophy implies that organization has to be responsible for its actions and steps and towards all stakeholders in environment. Attaining of business excellence goals of an organization presupposes built corporate social responsibility. In order for domestic companies to become competitive internationally, it is necessary to change the way of thinking and to adopt modern marketing methods and marketing communications, in the field of organizational management

scholarly journals CSR by Islami Bank in healthcare – stakeholders' perception

1970 ◽  
Vol 9 (4) ◽  
pp. 208-215 ◽  
Author(s):  
Shafiqur Rahman ◽  
Sadia Jahan ◽  
Nicholas McDonald
Keyword(s):  
Corporate Social Responsibility ◽  
Social Responsibility ◽  
Medical Science ◽  
Healthcare Sector ◽  
General Belief ◽  
Customer Care ◽  
The Social ◽  
World Class ◽  
Corporate Social ◽  
Care Support

Background: In the Bangladesh society, a few organizations are contributing through their activities on Corporate Social Responsibility (CSR). It is a general belief that the contribution of Islami Bank Bangladeshi Limited in CSR is highest among the financial institutions. It is an observation that IBBL's CSR contribution in the healthcare sector is very significant. Objective: This paper explores the stockholders' perception of CSR contribution in the healthcare sector by Islami Bank Bangladesh Limited (IBBL). Method: Authors used qualitative approach in doing the research. Data were collected through a survey. Likert scale was used to explore the significance of stakeholders' perception. Results: This paper reports the findings of a qualitative study on perceptions of CSR by IBBL in the healthcare sector of a heterogeneous group of stakeholders. The findings reveal the perception of stakeholders towards the social contribution of Islami Bank Central Hospital (IBCH), an Institution for CSR in healthcare by IBBL. The stakeholders believe that this hospital is significantly contributing to the society through its support in the healthcare sector. It is also found that the hospital is proactive in providing healthcare support to the community through its highly standard human resources, world class medical equipment, outstanding management team and superb customer care support. Conclusion: This exploratory study makes a contribution to the relatively new body of work on CSR in Bangladesh, especially in the healthcare sector by IBBL and hopefully will encourage further research on the topic. This study will also contribute to improve the governance, social, ethical, and environmental conditions of the healthcare sector. Key words: Corporate Social Responsibility (CSR); healthcare sector; stakeholders' perception. DOI: 10.3329/bjms.v9i4.6687Bangladesh Journal of Medical Science Vol.09 No.4 July 2010 pp.208-215

scholarly journals Influence of Perceived Corporate Social Responsibility on Brand Image, Satisfaction and Trust

2019 ◽  
Vol 7 (2) ◽  
pp. 33-58
Author(s):  
Humyra Dawood
Keyword(s):  
Corporate Social Responsibility ◽  
Social Responsibility ◽  
Consumer Satisfaction ◽  
Structural Equation ◽  
Brand Image ◽  
Favourable Effect ◽  
Corporate Marketing ◽  
Marketing Tool ◽  
Corporate Social ◽  
Apparel Manufacturers

The purpose of this research is to analyse the influence of consumers’ perception of Corporate Social Responsibility (CSR) practices on a brand’s image, satisfaction and trust in Pakistan. While the strategic importance of CSR, as a corporate marketing tool, is fairly established in the developed world, the concept is still finding its ground in developing countries. This study focuses on the consumers of the apparel industry of Pakistan, and has used the Structural Equation Modelling (SEM) to test the model. The findings show that the perceived CSR affects brand image in a positive manner, but has no impact on consumer satisfaction and trust directly. Brand image, however, has a favourable effect on both satisfaction and trust, and completely mediates the relationship between perceived CSR, and satisfaction and trust. This study provides insights to apparel manufacturers to formulate corporate marketing strategies that aim at enhancing their brand image through CSR activities.

Corporate Social Responsibility Authenticity Scale

2019 ◽  
Author(s):  
Soyoung Joo ◽  
Elizabeth G. Miller ◽  
Janet S. Fink
Keyword(s):  
Corporate Social Responsibility ◽  
Social Responsibility ◽  
Corporate Social
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