Relationship Marketing Strategies in the Life Insurance Industry: A Revised Framework and Across-National Comparison

2015 ◽  
pp. 494-494
Author(s):  
Yaolung J. Hsieh
Keyword(s):  
Relationship Marketing ◽  
Life Insurance ◽  
Insurance Industry ◽  
Marketing Strategies ◽  
Life Insurance Industry ◽  
National Comparison

Effects of Relationship Marketing on Satisfaction, Retention, and Prices in the Life Insurance Industry

1987 ◽  
Vol 24 (4) ◽  
pp. 404-411 ◽  
Author(s):  
Lawrence A. Crosby ◽  
Nancy Stephens
Keyword(s):  
Relationship Marketing ◽  
Life Insurance ◽  
Price Competition ◽  
Insurance Industry ◽  
Relationship Building ◽  
Service Package ◽  
Life Insurance Industry ◽  
Core Service ◽  
Building Activities

Complex, highly intangible services such as life insurance consist largely of credence properties. Insurance providers engage in relationship-building activities that emphasize buyer-seller interaction and communication. Economists contend consumers are prone to make quality generalizations based on the strength of these relationships, perhaps to the detriment of price competition. The authors report contrary results suggesting that, though relationship marketing adds value to the service package, it is not a substitute for having a strong, up-to-date core service.

The Canadian Life Insurance Industry

1956 ◽  
Vol 12 (5) ◽  
pp. 85-87
Author(s):  
Henry Brandt
Keyword(s):  
Life Insurance ◽  
Insurance Industry ◽  
Life Insurance Industry

THE MANIFESTATIONS OF CUSTOMER LOYALTY IN INDIAN LIFE INSURANCE INDUSTRY: AN EMPIRICAL EXAMINATION

2016 ◽  
Vol 12 (02) ◽  
Author(s):  
Medha Srivastava ◽  
Alok Kumar Rai
Keyword(s):  
Customer Loyalty ◽  
Life Insurance ◽  
Recent Literature ◽  
Insurance Industry ◽  
Empirical Examination ◽  
Consumption Decisions ◽  
Life Insurance Industry ◽  
Product Service ◽  
Brand Attributes ◽  
Loyal Customers

The widespread reverence for customer loyalty among marketers and businesses all across the globe is inspired from its manifestations since it’s the consumption decisions of loyal customers that leave a mammoth mark over the revenues and growth of a firm. A throng of behavioural, attitudinal and cognitive manifestations of customer loyalty are available in the literature some of which are widely acknowledged and accepted whereas others call for further inquiry. These manifestations of loyalty among customers are generally pinned down through their actions (Zeithaml et al., 1996; Jones et al., 2000) or their attitude towards the company or a particular product/ service (Javalgi and Moberg, 1997; Butcher et al., 2001). However, recent literature suggests that another outcome of loyalty is customer preferring a particular service provider to others based upon the conscious evaluation of brand attributes (Gremler and Brown, 1996; Butcher et al., 2001). The paper intends to explore and empirically test various manifestations of customer loyalty in the context of life insurance services thereby, extending the existing knowledge of customer loyalty by outlining the distinctive nature of customer loyalty outcomes and offering useful insights to the marketing practitioners in life insurance industry. The study further groups these manifestations into distinct outcome classes and empirically evaluates them by comparing and contrasting each with the other. It also aims to enrich the literature of customer loyalty by developing and validating a scale for measurement of customer loyalty outcomes with special reference to life insurance services.

Discovering dynamic adverse behavior of policyholders in the life insurance industry

2020 ◽  
pp. 120486
Author(s):  
Md Rafiqul Islam ◽  
Shaowu Liu ◽  
Rhys Biddle ◽  
Imran Razzak ◽  
Xianzhi Wang ◽  
...  
Keyword(s):  
Life Insurance ◽  
Insurance Industry ◽  
Life Insurance Industry
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